Belinda Clark

Strategically lead global demand generation, building and scaling a high-performance Sales Development (SDR) engine across APAC, EMEA, and North America. Drive consistent, predictable pipeline growth and revenue through a blend of talent development, operational rigor, and cross-functional orchestration.

• Spearheaded global SDR expansion across APAC, EMEA, and NAMER, backed by structured talent development and proactive performance guidance to drive sustained team excellence.
• Engineered and deployed top-of-funnel frameworks, crafting targeted outreach plays, defining sharpened Ideal Customer Profiles (ICPs), and optimising lead segmentation, improving pipeline quality and alignment.
• Tracked and optimised critical SDR metrics including outreach effectiveness, conversion rates, and pipeline velocity to ensure consistent, scalable performance outcomes.
• Aligned go-to-market execution cross-functionally, collaborating closely with Marketing, Sales, Product, and Operations to synchronize SDR activity with broader strategic priorities.
• Managed sales technology and vendor strategy, influencing roadmaps for CRM systems, outbound tools, and predictive analytics to elevate SDR performance and scalability.
• Drove operational efficiency, auditing and refining lead routing, handover workflows, and speed-to-lead procedures, enhancing conversion outcomes and sales handoff clarity.

• Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
• Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
• Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
• Managed client relationships through regular check-ins and updates on project progress.

Oversaw national contact centre operations and direct customer service sales for Vita Group, balancing service excellence, operational efficiency, and revenue growth. Led a customer-centric transformation to drive engagement, retention, and cross-sell capability across diverse brand touchpoints.

• Directed contact centre strategy and operations, managing performance across inbound and outbound customer interactions while aligning to commercial objectives and customer satisfaction targets.
• Optimised customer journey performance by introducing segmented contact flows and streamlined service protocols, balancing speed, accuracy, and experience.
• Enhanced operational effectiveness and cost control through process reengineering and workforce design, boosting service capacity and reducing operating friction.
• Championed staff capability and culture, implementing a leadership training framework and mentoring initiatives to develop cross-functional talent and elevate team engagement.
• Partnered with retail operations and brand leadership to deliver seamless omnichannel customer experiences, supporting front-line staff alignment with store sales, backend fulfilment, and service standards.
• Monitored performance metrics including service level adherence, speed of answer, and resolution rates, driving service consistency and customer trust.
• Led a culture transformation focused on accountability, agility, and empowerment, delivering elevated efficiency and service standards across a dispersed national team.

Led client engagements to elevate contact centre performance, efficiency, and customer experience across diverse industries. Delivered tailored, high-impact strategies that translated industry best practices into sustainable operational improvements.

• Developed and deployed contact centre transformation strategies using the proprietary WFM7 framework, aligning workforce management practices across people, process, technology, and planning to lift forecasting accuracy, staff engagement, and service delivery.
• Oversaw multi-industry consulting projects, spanning customer management, workforce optimisation, knowledge management, and omni-channel platform implementation, ensuring scalable and sustainable operational enhancements.
• Optimised staffing and routing systems, applying intelligent workflows, scenario modeling, and targeted training to elevate agent performance and align resources with demand-driving business goals.
• Designed and implemented training and change management initiatives, including role-based coaching and knowledge-sharing programs, boosting team capability and ensuring effective adoption of new processes and tools.
• Guided clients through technology selection and deployment, aiding in the evaluation and rollout of contact centre platforms and workforce tools to support client-specific customer experience goals.
• Built trusted partnerships through hands-on delivery, reinforcing Customer Driven Solutions’ reputation as a pragmatic and results-driven advisor in APAC contact centre operations.

Tasked with leading the direct sales business in Queensland, I managed a sizable P&L and led a large operational team to drive revenue in a rapidly evolving media and advertising landscape.

• Owned full P&L accountability, managing revenues ranging from $50M–$180M and expenses between $8M–$15M—ensuring healthy margin performance amid digital disruption.
• Drove strategic forecasting and budgeting, crafting quarterly business plans aligned with News Corp’s corporate strategy to continuously optimize sales and operational efficiencies.
• Managed a high-performing team, leading approximately 150 direct sales and service staff to deliver customer-centric outcomes, including service levels, occupancy, and performance indicators.
• Delivered cultural and operational transformation, forging a customer-centric, commercially disciplined culture through leadership development, structured coaching, and empowerment strategies.
• Partnered cross-functionally, collaborating with internal News Corp divisions to develop advertising strategies, gain board-level input, and strengthen divisional performance reporting.
• Led process and asset optimization initiatives, streamlining sales channel operations and transitioning work to more efficient and cost-effective delivery models.
• Fostered internal succession growth, through coaching and capability-building, ensuring continuity in leadership and enhancing retention across sales management roles.