Betsy Cryer

• Generated over $1.5M in revenue within the first 12 months through strategic client acquisition and event sales
• Drove event revenue growth across 40+ venues by balancing inbound enquiries with consistent, proactive outbound client outreach
• Built and maintained strong relationships with corporate clients, agencies, and key stakeholders to secure repeat and long term business.
• Developed and executed sales strategies to maximise occupancy and revenue across both premium and casual event spaces.
• Identified and converted new business opportunities through proactive prospecting, networking, and strategic partnerships.
• Collaborated with venue managers and operations teams to deliver tailored event solutions aligned with client needs and brand standards.
• Leveraged CRM systems to track activity, forecast revenue, and identify new business opportunities across the venue portfolio
• Built and nurtured a portfolio of key client accounts, delivering a high level of service to support ongoing and repeat event business

• Regularly reviewed performance data, driving continuous improvement efforts.
• Established a positive work environment which promoted staff morale and productivity.
• Increased overall operational efficiency by implementing new management strategies.
• Oversaw all aspects of daily operations, ensuring smooth running of the organisation.
• Collaborated with marketing team to create effective promotional materials for upcoming events.
• Ensured seamless flow of events by timely troubleshooting any arising issues.
• Devised creative content for advertising purposes, increasing consumer engagement.
• Managed staff rosters for optimal productivity and efficiency.
• Oversaw inventory management to prevent stock shortages or excesses from occurring.
• Negotiated contracts with vendors, securing best possible pricing agreements.

• Planned and efficiently organised activities, details and timelines for large and small-scale events for both private and corporate clients including working with; Ferrari, Porsche, Burberry, PWC, Apple, JustmyLook, GHD, Heineken, Peloton and many more.
• Oversaw preparation and management of event budgets, delivering at or below projected costs. Budgets ranging from £1,000 to £150,000.
• Liaised with clients to determine event requirements and constraints, outlining package options to meet needs and exceed expectations.
• Analysed sales reports to identify trends and update strategies.
• Obtained best prices for external services through research, building relationships and negotiation.
• Client Management and Client Liaison, always being the point of contact for clients.
• Strengthened profit opportunities through targeted customer relationship development, continually meeting sales objectives.
• Created and managed client contracts, negotiating positive, profitable terms to aid target revenue attainment.
• Communicated with potential leads via phone calls, cold emails and in person, providing information about product portfolio.
• Gathered and analysed customer data and feedback using CRM software, reporting results for strategic decision-making.
• Nurtured positive customer relationships to increase satisfaction and loyalty.
• Developed strategy for social media marketing with cohesive messaging across multiple platforms.
• Designed event set-up and displays to match client requests.
• Hired temporary event staff based on budgets, event size and specialised skills required.
• Ensured compliance with local health regulations for safe operation.
• Conducted performance reviews, identified areas of improvement.
• Oversaw inventory and stock management, optimising levels for operational continuity.

For two licensed venues, I was responsible for all the day to day operation of both pubs.

Sole Responsibilities throughout both venues include-

• Recruitment, training and development of old and new staff members
• Governing all weekly payments of staff and security wages
• Comprehensive weekly stock management and ordering
• Maintaining upkeep and monitoring standard of advertising via Social Media.
• Increased revenue streams by reducing costs, managing schedules and performing variance and risk analysis to implement corrective actions.
• Investigated issues affecting group operations, prepared reports and helped correct problems.
• Established clear budgets and cost controls strategies to meet objectives.
• Built and maintained loyal, long-term customer relationships through effective account management.
• Managed high-performing teams to deliver quality customer service and stable profits.
• Researched business opportunities with new and existing customers.
• Analysed accounting and financial data to get holistic view of company financial health.
• Generated business, cost and employee reports to management.
• Set policies and processes outlining expectations on employee behaviour at every level.
• Empowered staff members to contribute to continuous improvement, quality and growth of company.
• Recruited top-performing candidates to build staff retention and team performance.
• Resolved internal staff conflicts to mutual benefits of all parties involved.

• Collaborated on public relations initiatives to increase positive media coverage.
• Achieved successful event planning by coordinating logistics, vendors and promotional materials.
• Handled event logistics, contributed to seamless execution of corporate functions.
• Developed strong client relationships for increased brand loyalty and repeat business.
• Drove customer engagement through creation of innovative promotional events.
• Conducted market research with data analysis to identify potential opportunities and challenges.
• Organised staff training sessions to improve overall productivity levels.
• Contributed creative ideas during brainstorming sessions; boosted campaign effectiveness.
• Created flyers, banners and brochures for promotions of marketing events.
• Drafted post-event reports to inform and plan for future events.
• Registered and updated guest list and information to maintain accurate event management platform.

• Organised stock inventory to prevent shortages during peak hours.
• Supervised team members to ensure excellent service delivery.
• Cultivated a friendly environment through excellent interpersonal skills enhancing overall guest experience.
• Maintained clean premises, promoting a welcoming atmosphere for patrons.
• Collaborated with management on special events and theme nights generating fresh interest among patrons.
• Handled difficult customers tactfully, ensuring minimum disruption to other guests.
• Monitored bar equipment maintenance to avoid operational disruptions during service hours.
• Resolved customer complaints promptly, fostering positive relationships with clientele.
• Adhered to licensing regulations, maintaining the reputation of the establishment.

• Utilised POS systems proficiently for seamless order processing and payment handling.
• Conducted basic cleaning duties diligently, maintaining cleanliness standards of the establishment.
• Delivered high-quality service to customers, resulting in repeat business.
• Took orders accurately whilst multitasking efficiently under pressure.
• Complied with all health and safety regulations diligently, ensuring safe work practices at all times.
• Greeted and seated guests warmly, creating an inviting ambience right from their entrance into the venue.
• Neatly set tables before guests' arrival, preparing and setting cutlery and refilling condiments.
• Performed bar closing duties, thoroughly cleaning, sanitising and replenishing stock.