Overview
Work History
Education
Skills
Websites
References
Timeline
Generic

Brae Luafalealo

Sydney,NSW

Overview

5
5
years of professional experience

Work History

Artist Partnership

Warner Music Australia
Sydney, NSW
07.2021 - Current
  • Signed artist to Warner Music Australia under the pseudonym Boy Soda.
  • Coordinated with operational and creative teams simultaneously to successfully execute projects and achieve deadlines.
  • Responsible for the creative direction of musical and visual projects, from ideation to execution, as the leading creative director and artist.
  • Experience collaborating and working with major brands such as Converse, Polaroid, Crocs, Skullcandy, Szade, Pals, VICE Australia, and Rolling Stone Australia on paid promotions and national/international modeling campaigns.
  • Modelled in multiple national campaigns and an international campaign with Converse, working with different teams across Sydney, Los Angeles, and New York.
  • Signed songwriter to Sony Publishing, Australia.
  • Thorough understanding of digital marketing—knowledgeable in audience building, product campaigns, maximising watch time, and providing value to consumers through content.

Salesperson

General Pants Co
Sydney, NSW
12.2024 - 07.2025
  • Performed daily opening and closing procedures, including counting money, managing shifts, completing store orders, and communicating constantly with upper management.
  • Lead a KPI- and customer-focused plan to reach company goals each day.
  • Processed returns and exchanges according to company policies while maintaining positive customer relations.
  • Organised promotional displays to maximise sales opportunities through visual merchandising.

Store Manager / Salesperson

General Pants Co
Burwood, 2134
01.2021 - 12.2024
  • Acting manager for 8 months, 2023
  • Trained and managed a team of 10+ employees.
  • Set KPI targets while still maintaining a customer-focused strategy.
  • Educated new team members on product knowledge, sales techniques, and visual merchandising standards.
  • Resolved customer complaints in a professional and solutions-focused approach.
  • Managed stock, store orders, banking, floor plans

Education

Bachelor of Arts - Music & Sound Design

University of Technology Sydney
Sydney, NSW

Skills

  • Additional eight years working in hospitality, experience in cafes, licensed venues, RSL's, Event companies
  • Articulate and professional communicator
  • A positive and open-minded attitude is a personal priority
  • Open to constructive feedback
  • Experienced in team and solo work environments

Websites

References

References available upon request.

Timeline

Salesperson

General Pants Co
12.2024 - 07.2025

Artist Partnership

Warner Music Australia
07.2021 - Current

Store Manager / Salesperson

General Pants Co
01.2021 - 12.2024

Bachelor of Arts - Music & Sound Design

University of Technology Sydney

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Brae Luafalealo