Summary
Overview
Work History
Education
Skills
References
Affiliations
Languages
Accomplishments
Certification
Timeline
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Bree Brown

Bree Brown

North Ipswich,Australia

Summary

Extensive experience in developing and executing marketing plans and launch strategies for pharmaceutical and medical device products. Proven ability to foster collaboration and influence teams to achieve results in a dynamic environment. Strong expertise in industry analysis and consumer trends, leading to effective long-term strategies in pricing, promotion, and product positioning. Demonstrated success in KOL management and HCP education, with a solid technical background in product development and applications.

Overview

27
27
years of professional experience
1
1
Certification

Work History

Product Manager (Marketing and Business Development)

In Vitro Technologies Pty Ltd
11.2017 - Current
  • In charge of developing and implementing marketing strategies to grow In Vitro’s medical device equipment and consumables portfolio
  • Responsible for defining strategic goals and work closely with business partners and stakeholders to identify new business growth opportunities to increase revenue.
  • Work closely with sales team, providing product knowledge training and guidance to boost profits and increase market share.
  • Responsible in managing budgets, product positioning, and tender pricing and technical information submission.
  • Generates new contacts and sales leads and supports implementation of sales initiatives to pursue opportunities for my assigned portfolio.
  • Prepares presentations and proposals to corporate accounts and business partners to secure new projects and develop client relationships.
  • Conduct regular scheduled site visits to trouble shoot client and customer issues and at the same time nurture relationships with existing contacts.
  • Conducts market research and analyze market trend and competitive landscape to Identify and research potential of current products and additional products that can be added current portfolio.
  • Implements customer trial, generating time-integrated plans for product introduction in the medical devices space.

Regional Account Manager (Sales)

Getinge
, QLD and NSW
07.2016 - 11.2017
  • Planned, researched, and identified new business opportunities that led to the achievement of sales targets while maintaining a professional image for Getinge in the marketplace.
  • Planned sales calls and follow up meetings with customers to ensure superior and value-based support to customers.
  • Created positive and professional relationships with customers, work colleagues, and management to achieve and exceed sales and target profit.

Infection Prevention Specialist (Sales)

Johnson and Johnson Medical
, QLD and NSW
07.2015 - 06.2016
  • Exceeded sales target while providing sales and technical support to Johnson and Johnson’s/ ASP’s leading capital equipment (STERRAD) and its associated consumables.
  • Negotiated and managed warranties and service agreements that doubled revenue over a period of one year.
  • Maintained strong market intelligence that maximized opportunities that helped protect and grow the business within my assigned territory by 65% versus previous year.

Product Specialist

Johnson and Johnson Medical
Sydney, QLD and NSW
12.2014 - 06.2015
  • Developed and implemented a sound strategic and tactical territory business plan in Queensland, Gold Coast and Northern NSW territory for the Life Scan Glucose Meters, where KPI’s and sales target were exceeded.
  • Utilized internal and external data to identify current and future product opportunities for the Johnson and Johnson Life Scan brands in the hospital, GP clinics and aged care facilities.

Marketing Manager

Fresenius Kabi
, APAC and Philippines
10.2012 - 12.2013
  • Managed the Pharmaceutical Division which includes products for Total Parenteral Nutrition, Renal, Oncology and selected medical devices.
  • Reporting to the General Manager, I managed a team of five staff which includes 3 Senior Product Managers, 1 Business Development Manager and 1 Training Manager to ensure an effective, efficient, and productive Marketing Department.
  • Successfully managed the financial aspects of the marketing including budget planning, resource allocation, inventory management and preparation of quarterly reports for the region.
  • Developed and provided an extensive analysis of new business opportunities such as in/out licensing, collaborative research and development agreements, joint ventures, mergers, and acquisitions which has led to the acquisition of new projects/products.
  • Built a strong network of customers for different brands and developed ongoing liaison with customer support groups and other healthcare organization.

Marketing Manager

Pfizer
06.2011 - 09.2012
  • Cluster head for the Anti-Infective and Urology Division.
  • Responsible for planning, managing, and developing marketing plan, strategies and campaigns of the antibiotic and urology products of Pfizer (for brands like Zithromax, Viagra, Unasyn, Dalacin).
  • Oversaw the development and content management of the patient support and product websites of Pfizer's erectile dysfunction product called Viagra and smoking cessation brand, Champix.
  • Worked with global teams and adapt global marketing strategies and product launches for the local market.
  • Managed Product Line Margin and evaluate expenditure for all assigned brands.

Senior Product Manager/Group Product Manager

Pfizer
02.2008 - 06.2011
  • Cluster head for the for Pfizer’s Specialty and Anti- Fungal Brands.
  • Managed a whole suite of brands from pain management (Ponstan-Mefenamic Acid), smoking cessation (Varinicline-Champix) and anti-infective products.
  • Worked with the Sales Department to prepare sales forecasts and budgets, monitor sales volume, revenues and cost against forecast and adapt plans to improve the sales performance of the products and services.

Product Manager/Senior Product Manager

Roche Philippines Inc
01.1999 - 02.2008
  • Prepared and developed the market for 2 major brands for Roche Philippines (Xenical-anti- obesity tablet and Pegasys-Hepatitis drug) which resulted to the successful market penetration and market leadership of Roche both in the in the obesity and hepatitis segment with 93% and 60% Market share respectively during the first year of launch.
  • Conceptualized, developed, and managed two successful patient support programs (for Obesity and Hepatitis) which aimed to bring together patient groups, individuals, and organization to increase level of awareness on the two diseases.
  • Developed and prepared training materials and collaterals for the Product Specialists to ensure that the key product messages are delivered correctly to the doctors, healthcare professionals and patients.
  • Worked closely with the sales team to initiate, plan, and oversee implementation of local initiatives to drive volume growth.

Education

Bachelor of Science - Medical Technology (Biomedical Science/Health Sciences Degree

Master’s in Business Administration (MBA) - Marketing

Medicine Australia CEP -

University of Tasmania Unit for Medication Outcomes Research and Education (UMORE)

Skills

  • Marketing strategy development
  • Market analysis
  • Product positioning
  • Budget management
  • Strategic planning
  • Customer relationship management
  • Sales forecasting
  • Team collaboration
  • Collaborative influence
  • Work requirement articulation
  • Healthcare industry knowledge
  • Strategic and operational planning
  • Interpersonal skills
  • Stakeholder engagement
  • Industry analysis and trends
  • Negotiation techniques
  • Training and mentorship
  • Proposal development
  • Data-driven decision making
  • Communication strategies
  • Project management
  • Goal setting
  • Vendor management
  • Research and trend analysis
  • Negotiation
  • Critical thinking
  • Pricing strategy
  • Competitive analysis
  • Product vision and strategy
  • Product issue resolution
  • Go-to-market strategy

References

  • Michelle Pontin, Senior Project Manager, Healthscope Inc, +61 403 050 275, Previous Direct Manager at In Vitro Technologies
  • Troy Bou-Samra, Commercial and Contracts Manager, In Vitro Technologies Pty Ltd, +61 421898115, Troy.BouSamra@invitro.com.au, Work closely with the Commercial team

Affiliations

  • Loves traveling and discovering places
  • Work part time on weekends to pursue my passion and love for skincare

Languages

English
Full Professional
Tagalog
Native/ Bilingual

Accomplishments

  • Consistent sales performer for Hoffman La Roche Pharmaceutical
  • Successfully launched two major products that became market leaders in their respective segments; Xenical (Anti-obesity) and Pegasys (Hepatitis)

Certification

Post Graduate Certificate on Dermal and Laser Therapies

Radiation Safety Act 1999 Use Licence

Timeline

Product Manager (Marketing and Business Development)

In Vitro Technologies Pty Ltd
11.2017 - Current

Regional Account Manager (Sales)

Getinge
07.2016 - 11.2017

Infection Prevention Specialist (Sales)

Johnson and Johnson Medical
07.2015 - 06.2016

Product Specialist

Johnson and Johnson Medical
12.2014 - 06.2015

Marketing Manager

Fresenius Kabi
10.2012 - 12.2013

Marketing Manager

Pfizer
06.2011 - 09.2012

Senior Product Manager/Group Product Manager

Pfizer
02.2008 - 06.2011

Product Manager/Senior Product Manager

Roche Philippines Inc
01.1999 - 02.2008

Bachelor of Science - Medical Technology (Biomedical Science/Health Sciences Degree

Master’s in Business Administration (MBA) - Marketing

Medicine Australia CEP -

University of Tasmania Unit for Medication Outcomes Research and Education (UMORE)

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