Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
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Brian McCulloch

Sydney,NSW

Summary

Dynamic Area Sales Manager with a proven track record at Henkel, excelling in client relationship management and strategic planning. Successfully launched new products, expanded market share, and enhanced customer satisfaction through exceptional service. Recognized for effective sales presentations and achieving top performance in competitive environments.

Overview

49
49
years of professional experience
1
1
Certification

Work History

Area Sales Manager

Henkel
11.2016 - 06.2025

- Worked NSW West territory

Metro from Moss Vale to Blue Mtns to Windsor

Regionally Bottom of Albury to Lightning Ridge

- Worked within a high performance team which

built business from ground level.

  • Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
  • Established strong relationships within Indepedant stores market , IGA's and Foodworks
  • Built lasting relationships with clients through outstanding customer service interactions.
  • Expanded market share through effective prospecting, lead generation, and negotiation skills.
  • Provided exceptional customer service to existing clients through regular communication and prompt resolution of issues or concerns raised by them.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Implemented innovative strategies to increase product visibility within the assigned territory while maintaining a professional brand image.
  • Managed accounts to retain existing relationships and grow share of business.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.

Sales Representative

SSF - Superior Sales Force
03.2007 - 10.2016
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
  • Generated additional sales opportunities with upselling and cross-selling techniques.
  • Expanded customer base through cold calling, networking, and relationship building.
  • Increased sales revenue by identifying and targeting high-potential accounts.
  • Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
  • Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
  • Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
  • Achieved top performer status consistently through dedication to meeting goals and exceeding expectations.
  • Utilized social media platforms to engage with potential customers and build brand awareness.

Dental Technican

Sydney Oral Design
01.2002 - 12.2006

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Dental Technican

Regent Dental Lab
01.1994 - 12.2001

Dental Technician

Pike and Williams Dental Lab
02.1983 - 12.1993

Dental Technican Apprenticeship

Angus and McMillan Dental Lab
11.1976 - 12.1982

Learnt the dental trade from chrome partial dentures to full acrylic dentures.

Qualified over 4 yrs through Dental Hospital Technical College Surry Hills .

Education

Qualified Dental Technician - Dental Technican

Sydney Dental Hospital
Surry Hills, NSW

School Certicate -

JJ Cahill Memorial High School
Mascot, NSW

Skills

  • Client relationship management
  • Effective sales presentations
  • Sales team leadership
  • Territory performance optimization
  • Sales closing techniques
  • Proficient in resolving customer complaints
  • Effective time management
  • Brand strategy formulation
  • Goal development and attainment
  • Effective decision-making
  • Effective strategic planning
  • Sales closing techniques

Accomplishments

- Helped launch many new categories within Henkel Consumer Brands , Toilet Brand Bref helped reinvigorate category at large Supa Valu store in Sydney.

I implememented within 12 months an increase from 1 Bay to 3 Bays of 70% share level on fixtures plus positioned 12 to 14 Towers within store off locations .


- Built and maintained core ranging of Henkel products throughout territory , giving great market share .

Certification

Area Sales Manager Henkel 10 yrs [Job Title], [Company Name] - [Timeframe]

Timeline

Area Sales Manager

Henkel
11.2016 - 06.2025

Sales Representative

SSF - Superior Sales Force
03.2007 - 10.2016

Dental Technican

Sydney Oral Design
01.2002 - 12.2006

Dental Technican

Regent Dental Lab
01.1994 - 12.2001

Dental Technician

Pike and Williams Dental Lab
02.1983 - 12.1993

Dental Technican Apprenticeship

Angus and McMillan Dental Lab
11.1976 - 12.1982

Qualified Dental Technician - Dental Technican

Sydney Dental Hospital

School Certicate -

JJ Cahill Memorial High School
Brian McCulloch