Carole Cowling
Comunications Advisor
Mandurah,WA
Summary
Experienced Broadcast Journalist offering many years of success delivering compelling stories and interviews across various media channels. Practiced in combining advanced research, analytical, and writing skills throughout all phases of creative development.
Overview
48
48
years of professional experience
Work History
Volunteer/Sales Associate
Salvation Army
Mandurah, WA
02.2023 - 04.2024
- Performed cashier duties such as accepting payments, issuing receipts and counting money back change.
- Assisted customers in selecting appropriate products and services based on their needs.
- Developed presentations outlining new product offerings or fundraising initiatives for potential donors.
Media Consultant/Acting Media Manager
St John Ambulance WA
Perth, WA
02.2020 - 08.2023
- Proved successful working within tight deadlines and a fast-paced environment.
- Developed strong organizational and communication skills through coursework and volunteer activities.
- Gained extensive knowledge in data entry, analysis and reporting.
Media Advisor
Federal Parliament
Canberra, ACT
01.1996 - 04.2022
- Organized and facilitated investigator and coordinator meetings, conferences and events associated with research activities.
- Established connections with liaisons to industrial and commercial stakeholders, allowing industry trends to inform research and vice versa.
- Delivered political subject matter expertise to government representatives and civic officials.
- Criticized and commented on political issues in public media forums to highlight policies and sway opinion.
- Developed and maintained strong working relationships with industry lobbyists, elected officials, regulators and government staff to advocate effectively for legislative and regulatory policy goals.
- Drafted articles, letters, reports and technical documents on policy and public affairs issues for publication.
- Excellent communication skills, both verbal and written.
Media Consultant/Acting Manager
Curtin University
Perth, WA
02.2013 - 08.2018
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
- Facilitated press conferences and other outreach events to raise visibility of organization.
- Conducted media relations and responded to media requests for information.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
Media Advisor
State Government
Perth, WA
02.2009 - 11.2013
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Coordinated media interviews with organization staff, board members and volunteers.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Managed media relations for organizations to produce successful results.
- Developed and implemented social media strategy to increase engagement and reach new audiences.
Senior Policy |Advisor
Chamber of Commerce and Industry WA
Perth, WA
01.2007 - 01.2009
- Researched existing policies and procedures to gain firm understanding of current conditions.
- Facilitated communication and relationship development between different stakeholders.
- Drafted and presented reports outlining policy actions.
- Criticized and commented on political issues in public media forums to highlight policies and sway opinion.
Media and Research Officer
Member for Murray
Mandurah, WA
01.2006 - 11.2007
- Proved successful working within tight deadlines and a fast-paced environment.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Proven ability to develop and implement creative solutions to complex problems.
Journalist/Content Producer
Television Networks
Melbourne and Perth, Vic and WA
06.1976 - 08.1996
- Performed research and checked facts to maintain high standard of journalistic integrity.
- Evaluated and followed up on news leads and news tips to develop story ideas.
- Organized material, determined area of emphasis and wrote stories according to prescribed editorial style and format standards.
- Collaborated with editors and other journalists to create compelling content.
- Developed story ideas and conducted interviews with industry experts and celebrities.
- Maintained up-to-date knowledge of current events and industry trends.
- Provided on-air commentary for local radio and television stations.
- Attended press conferences and other media events to gather relevant information and quotes for stories.
- Disseminated news content through social media for better engagement with audiences and faster reporting.
- Participated in editorial meetings to discuss story ideas and content.
- Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
Education
High School Diploma -
St Mary's College
Bendigo, VictoriaSkills
- Story development skill
- Investigation ability
- Interviewing strength
- Media operations understanding
- Story Development
- Writing and editing
- Press Release Writing
- Microsoft Office
- Relationship Building
- Decision-Making
- Script Writing
- Journalism ethics
Timeline
Volunteer/Sales Associate
Salvation Army
02.2023 - 04.2024
Media Consultant/Acting Media Manager
St John Ambulance WA
02.2020 - 08.2023
Media Consultant/Acting Manager
Curtin University
02.2013 - 08.2018
Media Advisor
State Government
02.2009 - 11.2013
Senior Policy |Advisor
Chamber of Commerce and Industry WA
01.2007 - 01.2009
Media and Research Officer
Member for Murray
01.2006 - 11.2007
Media Advisor
Federal Parliament
01.1996 - 04.2022
Journalist/Content Producer
Television Networks
06.1976 - 08.1996
High School Diploma -
St Mary's College
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