Caroline Hope Light

• Established a successful advisory business consulting on corporate branding, strategic positioning, senior team growth & development, and executive coaching.
• Led cross functional projects focusing on global brands in the automotive and Not For Profit sectors.
• Aligned business goals with branding objectives.
• Cultivated my own coaching and leadership programme to mentor and grow Next Gen leaders around the world.
• Became profitable in my first year of working autonomously matching my previous corporate income levels.

• As 2IC to the founder and CEO, I was hired to take the business across the Tasman to New Zealand, and to establish systems and processes that moved beyond a small 'family business' to support the ambitious growth of Australia's largest body shaping and wellness organisation
• Introduced a CRM system to centralise lead capture and enhance boutique customer service levels. This was a significant cross-functional project affecting every aspect of the business.
• Established a comprehensive customer feedback system for continuous improvement of products and services.
• Collaborated with marketing and sales departments to create personalised customer experiences across all channels.
• Developed effective training programs for employees, improving overall productivity and service quality.
• Implemented data-driven decision-making processes, ensuring alignment of business goals with customer needs.
• Conducted market research to identify key trends in consumer preferences and competitive landscape analysis for informed strategy development.

• Global lead across ANZ for Mastercard, the agency's most significant blue chip client.
• Led team responsible for delivering Mastercard's most significant sponsorships namely The Australian Open tennis and Sailing New Zealand.
• Led Australia's brand identity transition for Menulog after a global purchase by takeaway.com
• Spearheaded Menulog's Snoop Dogg celebrity campaign including direct negotiations with Snoop's legal team.
• Active member of McCann's Leadership team.
• Hired and mentored a team of all-stars.

• Transformed a once-shining agency that was lagging back to its former prime
• Increased overall company performance though aggressive new client acquisitions seeing company revenue increase 30% year on year.
• Attracted top notch global staff including a European Creative Director
• Strengthened client relationships with regular communication, timely project delivery, and high-quality creative campaigns.
• Clients included Laser Clinics Australia, James Hardie, Ardent Leisure, Blackstone.

• Successfully established boutique consulting business working directly with CEOs and their leadership teams on branding and marketing initiatives.
• Managed multiple projects concurrently, ensuring timely delivery and high-quality results.
• Developed strategic insights and positioning strategies for established brands as well as for new-to-market product launches.

Successfully established an independent agency with a creative partner which was awarded B & T's 'Emerging Agency of the Year Finalist' in our first year in business.

Conceived a revolutionary business model for the time with a flexible outsource model.

Attracted clients such as Virgin Money, Voyages Resorts, Snackbrands, and Frucor as new business acquisitions.

Executive Director of Clemenger which was awarded Adnews 'Agency of the Year during my tenure.'

Clients included blue chip brands such as Visa, Lion, Pepsi, Arnotts, Allianz.

Headed the Account Management team at a time when BWM was emerging into an independent force in the industry.

Clients included Telstra, Kia, Alfa, Citroen, Freedom, CSR.

Clients included Procter & Gamble, African Bank and Monsanto.

Poached to run William Grant & Sons, Warner Lambert and Birds Eye.

Clients included Ford Dealers Scotland and Northem Ireland, Unilever and Ionica telephony.