Cherry Zhe Chen
Ringwood North,VIC
Summary
Results-driven and detail-oriented events and operations professional with over 18 years of experience in hospitality and event management. Proven ability to coordinate large-scale, high-volume activities while ensuring clear, timely, and stakeholder-focused communication. Highly skilled in managing competing priorities in fast-paced environments, with strong organisational and administrative capabilities, including scheduling, documentation, and process coordination. Experienced in supporting cross-functional teams, maintaining internal communication channels, and building effective stakeholder relationships. Committed to delivering efficient, high-quality outcomes and contributing to continuous improvement within purpose-driven organisations.
Overview
19
19
years of professional experience
Work History
Senior Conference & Events Coordinator
RACV City Club
Melbourne, VIC
01.2025 - Current
- Coordinate high-volume, complex events in a regulated environment, ensuring compliance with organisational requirements
- Manage 200+ events annually, balancing competing priorities in a fast-paced setting
- Act as a key liaison between internal teams, stakeholders, and external vendors, ensuring clear, timely, and accurate communication
- Collaborate cross-functionally to maintain alignment and support seamless delivery of events and initiatives
- Liaise with external suppliers, including AV providers, to coordinate requirements and ensure successful delivery
- Prepare and distribute detailed documentation to support stakeholder understanding and operational clarity
- Manage financial processes, including invoicing and reconciliation
- Build and maintain strong stakeholder relationships, contributing to high retention (82% repeat business)
- Identify and implement process improvements to enhance communication and service delivery
Conference & Events Operation Supervisor
RACV City Club
Melbourne, VIC
02.2008 - 01.2025
- Plan and deliver large-scale events across conference and banquet settings, including corporate functions, conferences, and exhibitions
- Develop and manage event schedules, logistics, and operations to ensure seamless delivery
- Act as a key point of contact for stakeholders, managing requirements, timelines, and issue resolution
- Coordinate cross-functional teams to ensure clear communication and alignment of event details
- Supervise on-site staff and external vendors, including AV technicians, to ensure high-quality execution
- Develop and implement standard operating procedures and support staff training to maintain service standards
- Gather and analyse stakeholder feedback to drive continuous improvement
- Prepare reports for senior stakeholders on event planning, resourcing, and outcomes
Food & Beverage Attendant
Melbourne Racing Club
Caulfield, VIC
01.2007 - 05.2008
- Process cash and electronic transactions accurately in line with organisational procedures
- Deliver high-quality customer service, including taking orders and responding to enquiries
- Coordinate with kitchen and service teams to ensure accurate and timely order delivery
- Maintain compliance with food safety and responsible service of alcohol requirements
- Maintain clean and organised service areas and assist with event setup and pack-down to support efficient operations
Education
Certificate IV - Hospitality
William Angliss Institute of TAFE
Melbourne, VIC10-2012
Diploma of Business Management -
Academia Institute
Melbourne, VIC07-2007
Skills
- Strong Communication Skills
- Stakeholder Management
- Cross-Functional Collaboration
- Event Planning & Coordination
- Event Operations
- Venue Management
- Customer Service
- Ability to Work Under Pressure
- Microsoft Office and Digital Tools Proficiency
- Strong internet and social media skills
Languages
- English
- Mandarin
Timeline
Senior Conference & Events Coordinator
RACV City Club
01.2025 - Current
Conference & Events Operation Supervisor
RACV City Club
02.2008 - 01.2025
Food & Beverage Attendant
Melbourne Racing Club
01.2007 - 05.2008
Certificate IV - Hospitality
William Angliss Institute of TAFE
Diploma of Business Management -
Academia Institute