Connie Rowe
Annandale
Summary
A long serving connection to multiple sports at both a social and performance level. Passionate about sharing the stories of individuals that build emotional connections with audiences that encourage others to become involved. Self-motivated project manager committed to mentoring and up-skilling colleagues. Strong communications professional with excellent interpersonal skills.
Overview
12
12
years of professional experience
Work History
Senior Communications Officer
Great Barrier Reef Marine Park Authority
06.2023 - Current
- Project managed the Annual Report 2022-23 for the Reef Authority including copywriting, editing and procuring services.
- Created customized marketing materials to increase awareness of zoning requirements for recreational users of the Great Barrier Reef.
- Wrote engaging and successful marketing, advertising, and website copy that stimulated a connection to the people protecting the Reef.
- Supported media calls and interviews with local and international outlets
Marketing Officer
Great Barrier Reef Marine Park Authority
01.2023 - 06.2023
- Wrote articles for EDM's, maintained distribution lists and optimised for engagement rates.
- Coordinated main brand awareness campaign for the Reef Authority 'Love the Reef.
- Developed innovative and targeted collateral to support overall branding objectives.
- Analysed the success of key web pages as the main source of information across the organisation, using Google analytics.
Internal Communications Manager
Great Barrier Reef Marine Park Authority
12.2021 - 01.2023
- Responsive crisis communications
- Implementing evidence-based, communication systems improvements
- Strategic stakeholder engagement mapping
- Team scrum master, coordinating backlog management and up-skilling team members on use of Azure DevOps
- Planning and delivery of seminars and training tools
- Implementing and training employees on new corporate services initiatives.
Marketing Coordinator
Great Barrier Reef Marine Park Authority
02.2021 - 12.2021
- Coordinated and delivered the production and tabling of the Annual Report.
- Coordinated the production and design of the Corporate Plan
- Developed and implemented the internal communications strategy
- Participated in organisational transformation planning
- Developed and implemented the 'working better together' internal wellbeing and way we work campaign
Senior Aquarist
ReefHQ Aquarium
01.2020 - 01.2021
- Optimising maintenance regimes
- Mentoring and supporting staff
- Coordinating work programs and product backlogs
- Implemented aquarium transformation and restocking projects
- Data and water quality analysis
- Dive operations
- On Call response
Education Officer
Great Barrier Reef Marine Park
08.2019 - 01.2020
- Communicated key messages of the Great Barrier Reef Marine Park Authority (GBRMPA) to public and schools
- Acted as face of 'the Authority' and contact point for questions
- Applied on the spot problem solving to ensure smooth running of program
Sales And Marketing Assistant
Reef HQ Aquarium
05.2019 - 08.2019
- Produced and executed 10 contracts to establish and maintain partnerships with local businesses
- Built and strengthened strategic relationships with stakeholders, clients and sponsors through articulate and timely correspondence
- Maintained databases and schedules for functions, bookings and events. Coordinated staff and resources to execute
Aquarist
Reef HQ Aquarium
04.2017 - 05.2019
- Participated in additional On Call, Dive supervisor and Diving rosters
- Designed and implemented new exhibits and presentations
- Created standard operating procedures and manuals according to best practice husbandry requirements, to assist in training and mentoring of new staff members
- Coordinated staff work programs
- Collaborated with stakeholders, including James Cook University, Melbourne Aquarium and SeaWorld to identify new methods to culture Aurelia jellyfish
- Maintained thorough records of behaviours, systems maintenance and lessons learnt to guide future decision making
Research Volunteer
Australian Institute of Marine Science
10.2015 - 10.2018
- Long Term Monitoring Program dive survey assistant
- Collection and preparation of water samples
- Two voyages, three weeks each
Aquarist
SEA LIFE Melbourne Aquarium
10.2016 - 04.2017
Life Systems Support and Water Quality Officer
Reef HQ Aquarium
01.2016 - 10.2016
- Collected water samples to test alkalinity, calcium, phosphates and nitrogen derivatives
- Monitored SCADA system for problems and adjusted controls to maintain efficiency
- Performed various administrative functions, including data entry, analysis and distribution
- Managed quality assurance program including on site evaluations, internal audits and calibrations
- Maintained laboratory to industry standards
Visitor Support Officer
Reef HQ Aquarium
07.2015 - 10.2016
- Worked directly with program coordinators to oversee and implement aspects of a new construction project
- Undertook water quality analysis as an intern under the guidance of the Life Systems Support Officer
- Performed underwater maintenance tasks of the world largest living coral reef exhibit
- Gave public talks on the importance of the Great Barrier Reef, presenting key messages and strategies of the GBRMPA
Cashier/Retail Assistant
rebel Townsville
07.2015 - 10.2016
- Maintain and coordinate stock to drive sales
- Processing sales and customer satisfaction
Cashier
Amart Sports
11.2011 - 07.2015
- Customer relations and complaint maintenance
- Processing of sales
Vice President
The University Of Adelaide Volleyball Club
06.2014 - 06.2015
- Ensured organisation complied with policies, codes of conducts, rules and regulations as set out by University Sports Association
- Developed business strategies for inaugural teams to enter well developed state league competition
- Sort and maintained organisation sponsorship through event management, coordination of venue hire agreements and merchandising strategies
Secretary
The University Of Adelaide Scuba Diving Club
06.2013 - 06.2015
- Maintained databases, stock inventories, website content, grant development and agendas and minutes. Responded in timely fashion to correspondence and distribution of information
- Complied with policies and procedures, code of conduct and rules and regulations of University's Sports Association
Education
Graduate Certificate - Project Management
University Of Southern Queensland
Darling Heights, QLD2021
Bachelor of Science - Chemistry, Ecology, Zoology
The University of Adelaide
Adelaide, SA2014
Skills
- Project management
- GA4
- Presenting
- GovCMS editing
- Photography
- Videography
- Copywriting
- Social media management
Timeline
Senior Communications Officer
Great Barrier Reef Marine Park Authority
06.2023 - Current
Marketing Officer
Great Barrier Reef Marine Park Authority
01.2023 - 06.2023
Internal Communications Manager
Great Barrier Reef Marine Park Authority
12.2021 - 01.2023
Marketing Coordinator
Great Barrier Reef Marine Park Authority
02.2021 - 12.2021
Senior Aquarist
ReefHQ Aquarium
01.2020 - 01.2021
Education Officer
Great Barrier Reef Marine Park
08.2019 - 01.2020
Sales And Marketing Assistant
Reef HQ Aquarium
05.2019 - 08.2019
Aquarist
Reef HQ Aquarium
04.2017 - 05.2019
Aquarist
SEA LIFE Melbourne Aquarium
10.2016 - 04.2017
Life Systems Support and Water Quality Officer
Reef HQ Aquarium
01.2016 - 10.2016
Research Volunteer
Australian Institute of Marine Science
10.2015 - 10.2018
Visitor Support Officer
Reef HQ Aquarium
07.2015 - 10.2016
Cashier/Retail Assistant
rebel Townsville
07.2015 - 10.2016
Vice President
The University Of Adelaide Volleyball Club
06.2014 - 06.2015
Secretary
The University Of Adelaide Scuba Diving Club
06.2013 - 06.2015
Cashier
Amart Sports
11.2011 - 07.2015
Graduate Certificate - Project Management
University Of Southern Queensland
Bachelor of Science - Chemistry, Ecology, Zoology
The University of Adelaide
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