CRYSTAL WONG
Sydney,Australia
Summary
Dynamic and results-driven Senior Account Manager recognized for consistently being a top sales performer and exceeding targets. Known for delivering exceptional results through strong prospecting skills, effective media strategies, and a deep understanding of client needs. Expertise in managing the full sales cycle, collaborating cross-functionally, and delivering impactful media strategies. Strong leader adept at influencing decision-makers, devising successful strategies, and maximizing revenue opportunities. Passionate about fostering client loyalty and achieving optimal outcomes through clear communication and strategic vision.
Overview
12
12
years of professional experience
Work History
Senior Account Manager - Qantas
Medium Rare Content Agency
08.2022 - Current
- Sales Leadership & Strategy: Delivered compelling sales presentations and pitches to clients, senior leadership, and junior sales associates, effectively demonstrating the value of media options and securing buy-in from all stakeholders. Managed accounts worth over $2 million, consistently driving growth and maximizing revenue opportunities.
- End-to-End Sales Execution: Led the full sales cycle, from lead generation and prospecting to closing deals, consistently converting opportunities into long-term partnerships. Surpassed personal and team targets, contributing to a 46% year-over-year increase in team revenue.
- Client Relationship Management: Cultivated and maintained long-term client relationships through proactive communication, quick response times, and personalized service. Achieved an impressive 65%+ retention rate, reflecting strong client loyalty and engagement.
- Cross-Functional Collaboration: Collaborated closely with the sales team and internal departments to achieve targets and ensure the seamless execution of campaigns. Fostered strong team alignment, which enhanced overall campaign performance.
- Campaign Strategy & Execution: Managed end-to-end media campaigns for Qantas, including inflight magazine advertising, website placements, and social media strategies. Delivered campaigns on time and within budget, achieving 100% of KPIs.
- Consultative Approach: Provided strategic media consulting and guidance, leveraging market insights to recommend high-impact content strategies and media placements, ultimately driving campaign success.
- Performance Analysis & Reporting: Delivered in-depth performance reports to clients, analyzing campaign outcomes and providing actionable insights. This data-driven approach led to a 20% increase in client renewals and strengthened long-term partnerships.
Senior Specialist
Access Corporate Group
07.2020 - 07.2022
- Work with Australian brands such as Hunter Lab, Lovekins, Sensori+, to build their presence and reach their target audience in China and international markets
- Achieve monthly, quarterly and annual KPI with a strategic business plan, action plan for clients and effective branding and marketing activities
- Marketing and events management: Successfully delivered 6 offline events across Sydney, Melbourne and Brisbane in 2021
- Overseas the whole process from negotiating with external suppliers, locking in venues to logistics, setting up and designing event agenda
- Sales and performance: Sales and demand forecasting monitor and analyze brand performance metrics, including sales volumes, market share trends and competitor activity
- Strategy and Branding: Develop brand strategy, annual sales and marketing plan and communication plan to establish the brand that effectively engages and connects with Chinese consumers
- Market expansion Gather insight and identity opportunities for clients in the overseas market
- Stakeholder Management: Create genuine partnerships with key internal and external stakeholders such as the sourcing team, supply chain, customer service team, operation team and sales team
- Work closely with a cross-functional team to ensure alignment across all markets
Senior Account Manager
Hardie Grant Media - Virgin Australia
04.2019 - 07.2020
- Driving sales & partnership for all Virgin Australia media platforms across print, digital, and OOH to reach monthly targets within tight deadlines
- Proactively develop new revenue streams while managing the key accounts
- Create bespoke integrated and innovative marketing campaigns within budget
- Build strong relationships externally with agencies and direct clients and internally with different departments to bring the campaign to life
- The role also includes weekly and monthly reporting, forecasting and market analysis
- Manage over 150 NSW, SA, domestic and international agencies and direct clients
- Re-established the Virgin Australia Magazine's value proposition out in the market, 205% increased on average page yield
- Work with a board range of businesses such as leading beauty and cosmetic brands, travel, hospitality, Australia tourism bodies to launch engaging and successful integrated marketing projects, reaching domestic and international travelers.
- Actively gathering statistics and insights to develop effective sales kits and pitches
- Liaise with different stakeholders internally and externally to collaborate and facilitate the campaign, from marketing brief based on an agreed marketing campaign to contents and graphics creation, logistics to budget management
Account Manager
Citrus Media
01.2016 - 03.2019
- Manage the Destination NSW Official Sydney Guide project, which is available in 4 languages - English, Chinese, Korean and Japanese, lead a team of four to reach monthly sales targets, and implement creative solutions to generate new revenues
- Partner with the South Australia Tourism Commission (SATC), I launched a bi-annually English and Chinese Travel Guide for domestic and internal visitors, providing a platform for South Australian businesses to reach and engage the inbound Chinese and English speaking travelers
- Secured in excess of $500k per annum in new business from new customers in FY18 for DNSW Official Sydney Guide
- Lead a team of 4 to achieve sales targets of the Official Sydney Chinese Guide
- Revenue increased by 30% in the second half of the year in 2017
- Regular Interstate travel to South Australia, liaise with government bodies such as Adelaide Council, Adelaide Airport to bring the SATC project to life
- Manage over 300 direct clients and agencies across Australia, which includes Chinese and Australian companies
- The launch issue of the SATC Official Travel Guide's revenue exceeds the target by 150%
Advertising Executive
Citrus Media
01.2013 - 12.2015
- A duo role in commercial sales and translation on the Chinese Airlines in-flight magazine project includes 3 airlines: China Eastern Airlines, China Southern Airlines, and Air China Airlines
- Develop opportunity pipeline and generate new businesses for the quarterly published in-flight magazine to reach a monthly target
- Translate the magazine and advertising materials from English to Chinese
- Consistently achieved >120% of the budget
- Retention statistics of >90% of customers year on year
- Translate the China in-flight magazine (50,000 words p.a.) from English to Chinese
- Develop a content schedule and monitor the reach and performance of the China Eastern in-flight magazine WeChat account
Education
Master of Public Relations And Advertising -
University of New South Wales
Sydney, NSW01.2012
Advanced Diploma of Translating -
University of New South Wales
Sydney, NSW08.2020
Bachelor of Media and Journalism -
University of Northumbria At Newcastle
UK07.2010
Skills
- Excellent negotiation skills
- Business strategies
- Goals and performance
- Collaborative Communication Skills
- Stakeholder Collaboration
- Strategic Business Development
- Bilingual Translation Skills
- Cross-Cultural Communication
Languages
English
Cantonese
Mandarin
Hobbies and Interests
- Extreme sports
- Travelling
- Reading
- Baking
Timeline
Senior Account Manager - Qantas
Medium Rare Content Agency
08.2022 - Current
Senior Specialist
Access Corporate Group
07.2020 - 07.2022
Senior Account Manager
Hardie Grant Media - Virgin Australia
04.2019 - 07.2020
Account Manager
Citrus Media
01.2016 - 03.2019
Advertising Executive
Citrus Media
01.2013 - 12.2015
Master of Public Relations And Advertising -
University of New South Wales
Advanced Diploma of Translating -
University of New South Wales
Bachelor of Media and Journalism -
University of Northumbria At Newcastle
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