Daniel Mellow
London, United Kingdom
Innovation distinguishes between a leader and a follower.
Steve Jobs
Summary
Results-oriented event and marketing professional with a proven track record of achieving company goals through efficient and organized practices. Knowledgeable in applications of Scrum and skilled in developing processes that facilitate continual progress and team achievement using agile methodologies. Skilled at thriving in dynamic, user-centric environments and adapting to new challenges to enhance an organization's digital presence and product offering. Proficient at managing multiple, concurrent projects adapting to new situations, with diverse experience in consumer centric and B2B marketing programs. Demonstrated expertise in making informed decisions based on user needs, maximizing value for money, and staying up to date with industry trends. Proven track record in meeting budgetary targets, prioritizing spending for ROI, and ensuring accountability throughout the process. Proficient in maintaining and enhancing products, driving seamless operations, and delivering impactful solutions.
Overview
8
8
years of professional experience
Work History
Project Manager
Flock & Co
08.2023 - Current
- Developed and implemented project plans, timelines, budgets resulting in an on-time and on-budget website and brand launch.
- Coordinated with cross-functional contractor teams to resolve project issues and mitigate risks.
- Achieved project deadlines by coordinating with contractors to manage performance.
Marketing Manager - Events and Digital Customer Ex
Roads Australia
03.2023 - Current
- Implemented an agile working team to ensure the project was being delivered in a collaborative and customer focused manner.
- Developed consistent branding, ensuring a seamless digital experience and increased brand recognition.
- Collaborated with developers to create personalized modules on WordPress, enhancing functionality and user experience.
- Utilized heat mapping software to analyse user engagement and optimize website design.
- Created HTML-coded templates to ensure brand compliance and streamline digital collateral.
- Conducted pulse check NPS pop-ups, gathering feedback to optimize user experience and used this data to execute a comprehensive 6-month action plan.
Associate Director - Projects
MiNC Events
11.2022 - 08.2023
- Assisted in delivery and management of the 2023 Kids Day Out which is the "homebase" for the annual Good Friday Appeal, which raises over $6m and donated directly to The Royal Children's Hospital Melbourne. The event attracts over 100,000 attendees through the day and our role was to manage 2,000 volunteers and coordinate 75 sport, art, play, entertainment and emergency service activations.
- Managed the growth and development of the Bluesfest brand as it hosted its first festival in Melbourne 2023, having previously been a well-known event hosted in Queensland for over 30 years. My role on this project focused on establishing the brand in Melbourne, ensuring that effective communication and awareness was being promoted through multiple social media platforms, as well as developing and producing reusable branded assets that will assist the event’s production for future years. On the day my team and I managed all venue and audio-visual operations, coordinating 23,000 attendees across 3 main stages with 50+ talent acts.
Event Marketing Manager
Roads Australia
05.2021 - 03.2023
- Led a team of 5 to improve the organisations event program to maintain the positive image served to the industry.
- Developed and maintained relationships with customers and suppliers through account development.
- Launched standard operating procedures within the event department to create a streamlined and efficient event planning process.
- Onboarded new employees with training and new hire documentation.
- Developed and maintained relationships with RA members and suppliers through account development.
- Apart of the team that implemented a new CRM software (Salesforce).
- Controlled costs to keep business operating within budget and increase profits by 30%.
Sales and Development Manager
IAV Construction
09.2019 - 05.2021
- Developed a new B2B deparment that enabled the company to continue working during the COVID-19 pandemic which in turn tripled the annual revenue of the company to $36m AUD.
- Maintained the growth of the business by establishing new B2B client relationships and nurturing return clients.
- Helped meet changing demands by recommending improvements to business strategy, systems, and procedures.
- Generated reports detailing findings and recommendations into a new market.
Senior Cabin Crew
Virgin Australia
Melbourne, Victoria
03.2016 - 09.2019
- Used excellent customer service skills in addressing passengers' needs.
- Demonstrated knowledge of aircraft safety features and emergency equipment.
- Clearly explained and demonstrated safety and emergency procedures to passengers prior to take-off.
- Liaised with other departments to co-ordinate the organisations key objectives.
Education
Certificate - Certified ScrumMaster®
09.2023
Certificate - Digital Marketing
07.2023
Diploma - Events And Business Management
06.2021
Skills
- Agile working
- Project Management
- Event Planning
- Relationship Development
- Process Improvement
- Database Development
- Partnership Management
- Market Analysis
- HTML coding
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Project Manager - Flock & Co
08.2023 - Current
Marketing Manager - Events and Digital Customer Ex - Roads Australia
03.2023 - Current
Associate Director - Projects - MiNC Events
11.2022 - 08.2023
Event Marketing Manager - Roads Australia
05.2021 - 03.2023
Sales and Development Manager - IAV Construction
09.2019 - 05.2021
Senior Cabin Crew - Virgin Australia
03.2016 - 09.2019
Scrum Alliance - Certificate, Certified ScrumMaster®
Monash University Bootcamp - Certificate, Digital Marketing
Torrens University Australia - Diploma, Events And Business Management
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