Danielle Shannon

As the Head of Digital at Type & Pixel I'm responsible for the development and execution of comprehensive digital strategies for diverse clients across industries. My key responsibilities included:

Strategic Leadership:

• Formulating and communicating a clear digital vision aligned with clients' business objectives.
• Providing strategic direction to the digital team, ensuring alignment with industry best practices and emerging trends.
• Leading the agency in adapting to evolving digital landscapes and technologies.
  

Client Relationship Management:

• Acting as the primary point of contact for key clients, cultivating strong, long-term relationships.
• Collaborating with clients to understand their goals and translate them into effective digital strategies.
• Regularly presenting strategies, digital roadmaps, campaign results, and ongoing optimisations to clients.
  

Team Management:

• Directing and mentoring a dynamic team of digital professionals, fostering a collaborative and innovative work environment.
• Overseeing resource allocation, project timelines, and ensuring the team's adherence to quality standards.
• Conducting regular performance evaluations and providing constructive feedback to drive professional development.
  

Campaign Execution and Optimisation:

• Orchestrating the end-to-end execution of digital campaigns, ensuring they met or exceeded client expectations.
• Monitoring campaign performance, analysing data, and implementing strategic optimisations for continuous improvement.
• Employing a data-driven approach to decision-making, leveraging analytical tools and industry benchmarks.
  

Budget Management:

• Accountable for the financial health of digital projects, managing budgets effectively and optimising resource utilisation.
• Implementing cost-effective strategies without compromising the quality and impact of digital initiatives.
  

Innovation and Industry Awareness :

• Fostering a culture of innovation within the team, encouraging the exploration of cutting-edge technologies and methodologies.
• Staying abreast of industry trends, emerging technologies, and digital marketing advancements to maintain the agency's competitive edge.
  

Quality Assurance and Compliance:

• Ensuring that all digital outputs are meeting our high-quality standards, aligning with best practices and client expectations.
• Maintaining compliance with industry regulations and digital marketing guidelines.

By overseeing these responsibilities, I'm playing a pivotal role at Type & Pixel and contributing to its reputation as a leader in the digital space.

As a Senior Digital Producer my role was to manage high level online concepts and outcomes for Khemistry's clients. Nurture and generate digital ideas and solutions alongside the creative, account management and content departments and produce those ideas into working models. Demonstrating a passion for superior online user experiences and creative executions I currently manage multiple projects from end to end for a diverse portfolio of clients, including government and private sector.

• Defining, scoping and estimating projects in consultation with clients.
• Business and user requirements gathering.
• Preparing project documentation from concept to delivery - project plans / timelines / technical scope and specifications / progress reports.
• Managing projects through to completion, including; scheduling resources and workflow.
• Acting as a key client contact on projects, holding regular stand-up and WIPs.
• Manage external third part project contributors.
• Monthly financial reporting and budget analysis.
• Maintain multiple deadlines and budgets.
• Complete end user testing, including recruitment, prototyping, test plan creation and result analysis.
• Collaborate with a diverse range of professionals – Developers, Strategists, Designers, Content Creators, Account Managers, Clients.
• Conduct consumer research and analysis – in order to present a clear strategy.
• Display a pro-active approach and interest in new or innovative technologies that can elevate outcomes when required.

Responsible for the delivery of multiple large-scale e-commerce website builds from strategy to optimisation ensuring strong digital growth and commerce conversion for each client.

• With a strong technical understanding of content management systems & e-commerce platforms such as Magento, Drupal & Shopify my daily role included updating stakeholders with technical requirements in a digestible manner. Additional responsibilities include strategic digital guidance to capitalise on all possible revenue streams and brand strengths. This was enabled through constant awareness of new digital world capabilities and technologies. Key responsibilities included,
• Understanding stakeholder and business requirements in order to deliver project objectives.
• Developing user personas and mapping user journeys.
• Managing budget guidelines and timelines.
• Managing client expectations and communicating these to developers and third party contributors.
• Delivering technical & digital information to clients in an understandable and solution based style.
• Complete large-scale POS integrations.
• Create fluid and seamless omnichannel user experiences.
• Utilise digital tools including JIRA, Adobe, Hotjar, Screaming Frog, SEO Monitor, Google Analytics, and additional digital reporting systems.
• Weekly project stand-ups and WIPs.
• Payment gateway integrations – Stripe, PayPal, Braintree.
• A/B testing and conversion iterations.
• CRM management and integration.