Debbie Bates
Miranda,NSW
Summary
With over two decades of coaching experience, I’ve had the privilege of working with hundreds of incredible women, guiding them to smash their goals and discover their strength—inside and out. Coaching isn’t just a job to me; it’s a deeply personal journey of connection and transformation. Many of the women I’ve coached have become lifelong friends, and I’m honoured to have been part of their fitness and personal growth stories.
As a competitive bodybuilder with FMG, I walk the talk, striving every day towards my ultimate goal of earning my pro card. My journey is proof that hard work, resilience, and the right support system can turn dreams into reality.
I’m here to inspire, empower, and show you what’s possible when you truly believe in yourself. It would be an honour to help the members of Riley's Cronulla achieve their goals.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Online Coach and Personal Trainer
Self-Employed at Debbie Bates FItness
Online, NSW
06.2021 - Current
Online Fitness Coach
Self-Employed at Debbie Bates FItness
Miranda, NSW
06.2021 - Current
- Client-Centric Fitness Programming: Developing results-driven fitness plans, personalised to every client’s goals, skill level, and lifestyle.
- Macro and Nutrition Skills: Crafting meal plans that are both effective and enjoyable, because food should fuel and be enjoyable.
- Social Media Presence: Boosting engagement, growing client inquiries, and showing up as the fun and approachable trainer people trust.
- Form & Technique Expertise: Checking every rep to ensure safety, proper alignment, and maximum gains.
- Client Communication : Keeping the inbox active with check-ins, feedback, and 'how's it going?' messages to show clients they are never alone on their journey.
- Growth-Focused Strategies: Designed and implemented marketing campaigns that expanded my client base, while boosting engagement and retention.
- Data-Driven Results: Leveraged analytics to fine-tune outreach, helping more clients reach their goals.
- Trainerize Mastery: Streamlined programming and progress tracking for ultimate client satisfaction.
Studio Owner and Operator
Self-Employed at Team Boss Community Fitness
Grays Point, NSW
01.2014 - 10.2023
- I mastered the art of running a seamless studio while delivering unforgettable client experiences. From operational efficiency to efficient sessions and creating a community, here’s how I made my studio thrive:
- Maintained studio organisation, including equipment setup, supply management, and ensuring safety standards were always met.
- Delivered exceptional customer service through tailored consultations and efficient booking management for classes, events, and projects.
- Created and managed pricing structures to suit diverse client needs while aligning with revenue goals.
- Scheduled and hosted workshops, seminars, and special events to enhance community engagement and client education.
- Designed and executed marketing campaigns with materials like flyers, brochures, and website content.
- Boosted brand visibility by promoting services on social media and fostering cross-promotions with partner businesses.
- Hosted events and implemented sales strategies that drove revenue and expanded the client base.
- Developed long-term business plans to guide strategic decisions and achieve growth targets.
- Provided leadership and mentorship to new employees, ensuring operational excellence and strong team cohesion.
- Performed routine equipment maintenance to guarantee optimal performance for all studio needs.
- Ensured workspaces and tools were consistently clean, safe, and ready for use.
- Captured and analysed client feedback to continually refine the studio experience
Gym Manager
Union, University and Schools Club
Sydney, NSW
03.2009 - 02.2010
- Ran the show at a bustling and exclusive City gym which saw members such as John Howar5d, Mark Speakman and David Koch. I oversaw daily operations, client satisfaction, and team performance. Kept the space spotless, the equipment running smoothly, and the members motivated. From managing schedules to ensuring safety standards, I created a community where fitness thrived
Personal Trainer
Fitness First
Darlinghurst, NSW
03.2006 - 01.2009
- Transformed goals into achievements with tailored fitness programs, expert coaching, and constant motivation. Delivered one-on-one sessions focused on form, technique, and results, while fostering long-term client loyalty through consistent communication and support
Personal Trainer
She Health Club
Sydney, NSW
03.2005 - 03.2006
Trainee Personal Trainer
Fernwood
Woden, ACT
09.2004 - 03.2005
Education
Nutrition Coach -
Precision Nutrition
Online01-2019
Bachelor of Science - Criminology And Criminal Justice
Griffith University
QLD08-2016
Cert 3 And 4 Fitness -
Australian Institute Fitness
ACT01-2005
Skills
- Fitness & Coaching: Certified personal trainer, strength coaching, weight training, and athlete development
- Program Development: Exercise planning, strength training programs, and weight management expertise
- Health & Wellness: Nutrition expert, wellness coach, and health and wellness advisor
- Leadership & Facilitation: Group leadership, small group practices, team bonding, and group facilitation
- Operations & Sales: Equipment management, agenda planning, recruitment, and excellent sales skills
- Personal Traits: Personable, friendly, energetic personality, and physically fit
Certification
- GGS Pre and Post Natal
- Thump Boxing level 1
References
References available upon request.
Timeline
Online Coach and Personal Trainer
Self-Employed at Debbie Bates FItness
06.2021 - Current
Online Fitness Coach
Self-Employed at Debbie Bates FItness
06.2021 - Current
Studio Owner and Operator
Self-Employed at Team Boss Community Fitness
01.2014 - 10.2023
Gym Manager
Union, University and Schools Club
03.2009 - 02.2010
Personal Trainer
Fitness First
03.2006 - 01.2009
Personal Trainer
She Health Club
03.2005 - 03.2006
Trainee Personal Trainer
Fernwood
09.2004 - 03.2005
- GGS Pre and Post Natal
- Thump Boxing level 1
Nutrition Coach -
Precision Nutrition
Bachelor of Science - Criminology And Criminal Justice
Griffith University
Cert 3 And 4 Fitness -
Australian Institute Fitness
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