Despina Cipin
Melbourne,Australia
Summary
I am an accomplished marketer with creative flair and a proven track record of achieving outstanding results in diverse industries. With a strong background building relationships, launching dynamic campaigns and collaborating with teams to drive growth, I’m looking for a new challenge, with particular interest in corporate partnerships.
Overview
29
29
years of professional experience
Work History
Marketing Manager
Banco Group
Carlton, Australia
01.2006 - Current
- Company Overview: One of Melbourne’s most well established, community oriented and sustainably minded property developers and investors
- I have been developing and delivering marketing strategies for residential, commercial and retail property developments
- This involves conceptualising and implementing campaigns often from the ground up, creating brand identities that resonate with target audiences and ultimately drive sales through lead generation
- Overseeing a broad range of project-specific activity, juggling numerous projects at any given time, the portfolio includes managing digital, print and billboard advertising, social media advertising, database marketing, special events, networking events, collaborations, community engagement, promotional activity and PR campaigns
- I manage a team of external partners including advertising and social media agencies, graphic designers, web developers, IT specialists, publicists and advertising sales representatives
- I draw on my analytical skills to determine future activity
- I manage multiple budgets and enjoy the challenge of finding ways to successfully execute campaigns regardless of budget restraints
- One of Melbourne’s most well established, community oriented and sustainably minded property developers and investors
Contracted Fundraising Manager
Kids Help Line, Australian Toy Association & YWCA
01.2002 - 01.2006
- Ground floor contracted positions where I was engaged to implement fundraising initiatives to generate new income streams
- Fundraising events I conceptualised included Business Chicks (which went on to sell for millions and is still operational today), Lock Up Your Boss Day, 20/20 It's a Lunch Thing & The Business IQ Challenge
- I nurtured relationships with corporate sponsors including Kellogg's & Lego, influential board members, patrons and celebrities
- I worked knowing all my activity had to generate significant income while having access to very small budgets – being resourceful, creative and a master communicator was essential
National Marketing Manager
Nando's Australia
01.1996 - 01.2002
- Company Overview: A company in its infancy
- A ground floor position for a company in its infancy
- I created above and below the line advertising and promotional strategies to grow brand awareness
- I worked with ad agencies to generate ‘guerrilla style’ advertising campaigns catapulting the brand into the marketing place, winning multiple awards
- I also helped to shape and deliver strategies to work with local communities, raising awareness of a new player in the market
- I wore many hats in this exciting start up role including running the PR department, human resources and training
- A company in its infancy
Education
Diploma of Education -
Monash University
Skills
- Excellent communicator
- Relationship builder
- Adept problem solver
- Independent partnership developer
- Good listener
- Analytical and strategic thinker
- Loyal team player
- Highly creative
- Resourceful
- Budget and administration smarts
- Big picture operator
- Details focused
- Mentor and capacity builder
- Supportive leader
References
Available upon request
Timeline
Marketing Manager
Banco Group
01.2006 - Current
Contracted Fundraising Manager
Kids Help Line, Australian Toy Association & YWCA
01.2002 - 01.2006
National Marketing Manager
Nando's Australia
01.1996 - 01.2002
Diploma of Education -
Monash University
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