DRU THOMS
Angaston,SA
Summary
Wine Sales Professional with extensive experience in the wine industry. Expertise in domestic wine markets and effective sales strategies. Proven track record of leading teams to achieve revenue growth and enhance customer satisfaction. Strong skills in relationship building, product promotion, and strategic planning drive successful business development.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Casual Team Leader
Maggie Beer Farm Shop
11.2024 - Current
- Opening venue, leading a team of casual and part-time employees across café and retail areas
- Responsible for daily operations and efficient time management in a fast-paced environment
- Promoting Maggie Beer products
- Educating consumers on how to use products by hosting cooking demonstrations
- Generating sales by hosting gin, wine & cocktail experiences
- Refill of stock, stock ordering, managing stock take
- Managing bookings and experience availability in booking platform Rezdy
Part-Time Front of House Supervisor
Pernod Ricard Winemakers Jacobs Creek Visitor Centre & St Hugo
07.2022 - 10.2024
- Opening venue, leading a team of casual and part-time employees across café, cellar door and retail areas
- Training team members to optimize sales
- Responsible for daily operations and efficient time management of rostered team members
- Hosting premium, luxury tasting experiences requiring a high level of wine knowledge
- Management of cellar door bookings and experiences through online booking platforms
- Management of monthly stock take
- Engaging the public in wine tastings for large groups on a ‘walk in’ basis
- End of day reconciliation of four POS and close-of-day reporting
- Ensuring a safe workplace for staff and the public by following SOPs and WHS policies
Director
Biggs & Wren Wine Co.
07.2014 - 01.2023
- Directed daily operations, ensuring compliance with relevant laws and regulations.
- Forecasted customer demand to establish pricing and credit terms for products.
- Implemented strategic planning initiatives that drove wine sales growth in Queensland.
- Managed event planning and ticket sales through social media and website platforms.
- Conducted regular trade phone calls and site visits to Brisbane to strengthen partnerships.
- Oversaw annual sales reports, analyzing on-premise versus off-premise success of promotional activities.
- Executed direct wine sales through email campaigns and private tasting events.
- Developed and maintained marketing strategies aligned with business structure and philosophy.
Cellar Door Manager & Sales Rep (Contract Position)
Barossa Chocolate Company & Vineyard Road Wines
12.2020 - 07.2022
- Develop and implement strategy to grow on and off premise sales in SA
- Managing SA trade sales with regular calls & email
- Training and motivating team members, ensuring KPI’s are achieved and exceeded
- Responsible for daily operations and efficient time management
- Organisation of corporate tastings, member tastings and dinners to showcase new wine releases and development of brand awareness
- Develop new tasting experiences and event concepts
- Managing cellar door and café bookings through online booking platforms
- Management of monthly stock take
- Engaging the public in wine tastings for large groups on a ‘walk in’ basis
- End of day reconciliation of seven POS and close of day reporting
- Development and implementation of SOP’s and WHS policies
Night Manager
The Novotel Barossa Valley Resort
06.2015 - 12.2020
- Responsible person and duty manager for 140 room resort
- Account writing and data entry for daily management reports
- Adhere to OHS procedures and strict company policy
- Management of Cellar Kitchen Wine list between 2016-2019
- Wine training for F&B staff
- Collaborating with chef for food and wine pairing menus
Education
Negociants Wine Fellowship -
Negociants
01-2024
Certificate - Responsible Service of Alcohol, Responsible Person
Barossa TAFE Campus
01-2013
Diploma - Wine Marketing
Adelaide University
01-2000
Level 2 -
Wine Spirit Education Trust
01-1999
Skills
- Motivated sales professional
- Extensive knowledge of old and new world wine styles
- Exceptional client relationship building skills and
- Proven history of maximizing and closing sales
- Engaging and educational public speaker
- confident communicator
- Dynamic team leader who fosters a culture of continuous improvement
- Inventory management
- Sales strategies
- Staff training
- Sales forecasting
- Customer relationship management
- Wine tasting
- Customer service
- Wine marketing
Certification
- Car – Open Class
- Forklift – Open Class
- National Police Check- current
- RSA and responsible person - current
- Working with children- current
- First Aid Certificate - current
References
- Shannon Kruschel, FOH Manager at Jacobs Creek and Pernod Ricard Winemakers, 0411 951 802
- Domenic Torzi, Principle and Winemaker, Torzi Matthews Wines, 0412 323 486
COMMITTEE AND COMMUNITY INVOLVEMENT
- 2024 – 2025 Barossa Magic Basketball Coach
- 2020 – 2024 Angaston Panthers Basketball Committee
- 2020 – 2025 Angaston Panthers Basketball Coach
- 2006 Barossa Gourmet Weekend Committee Chairman
PERSONAL ATTRIBUTES
Confident, personable, reliable, responsible, energetic, enthusiastic, positive and adaptable. Ability to think quickly and problem-solve. Passionate about wine, I enjoy gardening, cooking, entertaining, basketball, road trips and time with my family.
Timeline
Casual Team Leader
Maggie Beer Farm Shop
11.2024 - Current
Part-Time Front of House Supervisor
Pernod Ricard Winemakers Jacobs Creek Visitor Centre & St Hugo
07.2022 - 10.2024
Cellar Door Manager & Sales Rep (Contract Position)
Barossa Chocolate Company & Vineyard Road Wines
12.2020 - 07.2022
Night Manager
The Novotel Barossa Valley Resort
06.2015 - 12.2020
Director
Biggs & Wren Wine Co.
07.2014 - 01.2023
Negociants Wine Fellowship -
Negociants
Certificate - Responsible Service of Alcohol, Responsible Person
Barossa TAFE Campus
Diploma - Wine Marketing
Adelaide University
Level 2 -
Wine Spirit Education Trust
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