Eleanor Lonergan
Melbourne,VIC
Summary
Results-driven and commercially minded Business Management graduate with a major in Marketing from The University of Queensland. Experienced in allocation analysis, retail operations, and customer engagement, with a strong understanding of merchandise planning, consumer insights, and brand strategy. Skilled at analysing sales trends, supporting buying decisions, and translating data into actionable strategies that drive growth. Recognised for leadership, attention to detail, and a passion for building brands, seeking to leverage hands-on retail and analytical experience to contribute to brands and buying teams in a dynamic retail environment.
Overview
4
4
years of professional experience
Work History
Allocation Analyst
Forever New
Melbourne
08.2025 - Current
- Partner with planning and buying teams to support seasonal assortment strategies and ensure product availability aligns with brand vision and customer demand.
- Analyse sales performance and trend data to inform future buying decisions, identifying opportunities to maximise sell-through and minimise markdown risk.
- Manage allocation of new product launches across 200+ stores and online, balancing commercial priorities with customer experience.
- Collaborate cross-functionally with planners, buyers, and supply chain to deliver timely stock flow and support seasonal campaign rollouts.
- Prepare weekly reporting and insights on category performance to guide strategic buying decisions and in-season trading.
Store Host
MECCA BRANDS
Melbourne, VIC
08.2023 - Current
- Delivered premium customer experiences as the first point of contact, embodying brand values and ensuring consistency with Mecca’s positioning in the market.
- Supported in-store activations and new product launches, contributing to brand awareness and customer engagement.
- Built strong product knowledge across skincare, fragrance, and cosmetics to effectively connect customers with brand stories and offerings.
- Provided feedback on customer trends and preferences to team leaders, supporting buying and merchandising decisions.
- Assisted with operational processes including stock flow and merchandising, ensuring alignment with campaign and seasonal launches.
Assistant Sales Manager
David Jones
Brisbane, QLD
06.2022 - 08.2023
- Supported department operations across premium beauty and fashion categories, driving sales performance and ensuring alignment with brand standards.
- Partnered with brand representatives and buying teams during seasonal launches and promotions, ensuring accurate stock levels and impactful merchandising.
- Analysed daily and weekly sales reports to identify trends, informing product focus and upselling strategies.
- Coached and supported team members in delivering exceptional customer experiences that strengthened brand loyalty.
- Contributed to visual merchandising and floor planning, ensuring product presentation reflected brand positioning and customer expectations.
Shift Supervisor
KFC
Brisbane, QLD
10.2021 - 06.2022
- Supervised daily store operations, leading and motivating teams of up to 15 staff to deliver consistent service and meet sales targets.
- Monitored sales and inventory levels to optimise stock availability, reducing waste and ensuring cost efficiency.
- Trained and developed team members in customer service and operational standards, strengthening brand reputation.
- Implemented promotional campaigns at store level, driving customer engagement and supporting national marketing strategies.
- Managed cash handling, compliance, and reporting processes, contributing to smooth store performance and profitability.
Education
Bachelor of Business Management - Marketing
University of Queensland
Brisbane, QLD06.2025
Skills
- Verbal and written communication
- Advanced Excel
- Supply chain optimization
- Warehouse management
- Stock replenishment
- Interpersonal and written communication
- Demand forecasting
- Tableau software
- Professional relationship building
- Distribution strategies
- Sales analysis
- Cross-functional coordination
- Effective working relationships
- Retail industry expertise
- Allocation planning
- Store trends
- Sales patterns
- Retail
- Friendly and outgoing
- Reliable and punctual
- Maintaining stock levels
- Product inventory counts
- Pricing and signage updates
- POS systems
- Customer relationship management (CRM)
- Visual merchandising
- Merchandise planning
Timeline
Allocation Analyst
Forever New
08.2025 - Current
Store Host
MECCA BRANDS
08.2023 - Current
Assistant Sales Manager
David Jones
06.2022 - 08.2023
Shift Supervisor
KFC
10.2021 - 06.2022
Bachelor of Business Management - Marketing
University of Queensland