Elvira (Jun) Pan
Brisbane
Summary
Experienced marketing professional with a Master's in Business from the University of Queensland. Currently excelling as Event Marketing & Communication Manager at Smart Energy Council, showcasing expertise in diverse event marketing, media partnerships, and digital promotion.
Overview
3
3
years of professional experience
Work History
Event Marketing & Communication Manger
Smart Energy Council
11.2023 - Current
- Planning and executing diverse event marketing strategies, consistently increasing overall attendance through strategic initiatives
- Establishing and maintaining vital relationships with media partners, significantly boosting event visibility and reach
- Generating compelling content for newsletters, reports, and promotional collateral, enhancing overall engagement metrics
- Uilising various digital marketing channels (social media, email campaigns, online advertising) to successfully promote events and foster audience engagement
- Implementing innovative technology solutions on the website and Active Campaign, improving event registration efficiency and data analytics capabilities
- Collaborating seamlessly with internal teams, including sales, design, and logistics, to enhance overall event coordination efficiency
- Conduct post-event analysis, gather feedback, and prepare detailed reports to continually improve marketing and communication strategies.
Marketing Assistant
Smart Energy Council
10.2022 - 11.2023
- Successfully executed over 200+ email marketing campaigns, achieving a 5% increase in open rates and a 12% improvement in click-through rates
- Enhanced marketing database efficiency by implementing segmentation strategies, resulting in a 60% improvement in targeted outreach effectiveness
- Conducted in-depth research, documented findings, and executed general housekeeping tasks, contributing to a 33% improvement in data accuracy and organization
- Delivered internal support on various priorities, ensuring timely completion and a 42% improvement in team productivity.
Business Support
JD.COM
03.2021 - 11.2021
- Demonstrated strong communication skills by answering 300+ client inquiries on digital transformations via phone calls, emails and CRM system, increased customer satisfaction rating by 18%
- Showcased excellent team working skills by liaising with both internal and external stakeholders to execute an office supplies procurement service with a value of AU$1 million within the agreed budget, timeline, and quality for clients in the healthcare industry
- Analyzed purchase history data using Excel and optimized the product marketing strategy to retain key clients and increase company revenues.
Marketing Specialist
WeShall Education
08.2020 - 11.2020
- Led and implemented a go-to-market strategy on various social media channels; increased the number of followers by 36% across all platforms to improve the company’s visibility
- Created copywriting on social media and achieved a 3.3% conversion rate from over 1000 views
- Hosted two online webinars with educationalists from the US and UK to share knowledge on the international education system to attract clients, doubled the size of the company’s online community.
Education
Master of Business - Marketing & Organizational Sustainability
The University of Queensland, UQ Business School
Brisbane, AustraliaBachelor of Economics - International Business
Shanghai University, SHU-UTS SILC Business School
Shanghai, ChinaSkills
- English (Fluent)
- Mandarin (Native)
- Microsoft Office Suites
- Canva
- Google Ads
- Active Campaign
- Word Express
- SproutSocial
Timeline
Event Marketing & Communication Manger
Smart Energy Council
11.2023 - Current
Marketing Assistant
Smart Energy Council
10.2022 - 11.2023
Business Support
JD.COM
03.2021 - 11.2021
Marketing Specialist
WeShall Education
08.2020 - 11.2020
Master of Business - Marketing & Organizational Sustainability
The University of Queensland, UQ Business School
Bachelor of Economics - International Business
Shanghai University, SHU-UTS SILC Business School
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