Successful Digital Marketing Associate skilled at planning, executing and optimizing online marketing strategies through various professional software programs. Promotes campaigns successfully through multiple digital strategies and achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Assistant
Monkey Media (Acquired By Prime Creative Media)
07.2023 - Current
Managed client relationships and ensured customer satisfaction through client engagement, data analysis, and strategic campaign execution.
Utilized Marketing Cloud Automation, Salesforce Data Extensions, Journey Builder, and lead generation techniques to gather insights and customise marketing strategies.
Collaborated with the sales team to provide insights for converting prospects into customers and renewing existing client contracts.
Managed Monkey Media’s mail merge system using Salesforce and Yesware systems, contributing to efficient client communication and retention.
Analysed campaign performance using platforms like Google Ads, Google Analytics, and WordPress, proposing strategies for improvement and business growth.
Utilised Salesforce Marketing Cloud and Account Engagement pages for lead generation and nurture tracks, guiding leads through the sales funnel with targeted marketing.
Supported content creation efforts for blog posts, whitepapers, and case studies to enhance brand credibility and drive organic traffic.
Collaborated with cross-functional teams on integrated marketing campaigns, maximising reach and impact.
Successfully navigated the integration of Monkey Media into Prime Media Australia, demonstrating effective teamwork and adaptability during organizational transitions.
Retail Assistant
Liquorland (Coles Group)
08.2021 - 08.2023
Used POS system to process sales, returns, online orders, and gift card activations.
Worked closely with my senior manager and second-in-charge to accomplish KPI's and sales goals.
Greeted customers, helped locate products, and made tailored suggestions using my knowledge within the wine industry.
Stocked merchandise, clearly labelling items, and arranged stock according to head office planograms.
Replenished floor stock and organized store layout for optimal appearance.
Production Assistant
Windella Farm Bath & Body Products
12.2017 - 02.2021
Collaborated with the sole manager to facilitate smooth operations, avoiding disruptions and delays
Stayed alert, active, and ready to respond to any request at any time using variety of available resources, available at any time of week.
Maintained a safe and clean work environment, contributing to overall business productivity.
Education
Bachelor of Business - Marketing
Monash University
Caulfield, VIC
07.2024
Victoria Certificate of Education (ATAR) Rank 96.8 -
Business Advisor and Senior Account Manager at Thryv And Vivial Media (acquired By Thryv)Business Advisor and Senior Account Manager at Thryv And Vivial Media (acquired By Thryv)