Emma-Jane Morcombe

• Provide strategic communications direction and advice.
• Manage media relations with local and national media.
• Generate proactive and reactive media opportunities.
• Manage the Federal MP's organic and paid social media accounts.
• Create unique video and image-based content.
• Write content for advertorial, newsletters and web-based content.
• Establish relationships with external stakeholders, including individuals and businesses within the electorate and broader parliamentary community.

• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Enhanced organisational reputation through successful public relations initiatives and positive media coverage.
• Recruited and hired capable team members to add value and diverse skills set to marketing department.
• Negotiated partnerships with key media agencies and organisations to boost exposure in target markets.
• Collaborated with design and advertising agencies to develop high-quality creative assets to achieve specific marketing objectives.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Managed budgets, allocating funds strategically towards high-impact initiatives to support organisation goals.

• Improved organisation's profiles by creating and implementing strategic media and PR opportunities.
• Developed well-crafted media pitches and press releases, resulting in increased media engagement.
• Maintained strong relationships with media to secure widespread coverage and feature stories.
• Collaborated with internal and external stakeholders, including service clients, to identify key messages and create compelling content for media opportunities.
• Coordinated press conferences and media interviews.
• Supported management, staff and clients to speak to media, including the delivery of regular media training.
• Monitored media coverage and produced detailed reports to analyse impact of PR efforts.

• Built and maintained relationships with clients to provide ongoing support.
• Planned, developed, and implemented strategic media communications for key clients.
• Developed and maintained a not-for-profit portfolio of clients, generating new business.
• Delivered media training for clients
• Produced detailed reports outlining key issues and proposed communications strategies.
• Mentored junior advisors, fostering a supportive team environment focused on growth and learning.

2005-2007: I managed RSPCA WA brand, media, communications and promotions.

2008-2009: Post-maternity leave, commenced a part-time communications support role.

2011-2012: Post-maternity leave, returned to a part-time communications support role.