Georgie Worland
3/62 Milan Street
Summary
A highly motivated and articulate communications professional with expertise in media relations, content creation, and strategic messaging. I have a proven track record of promoting brands and managing media relations within corporate and sporting environments. With experience in fast-paced, high-stakes roles, I am skilled in handling media requests, developing creative content, and building strong relationships with stakeholders. Passionate about Australian football and a proud member of the Collingwood Football Club, I am eager to bring my expertise and enthusiasm to contribute to the club’s media and PR strategy.
Overview
15
15
years of professional experience
Work History
Media Adviser
John Pesutto MP, Leader of the Opposition
07.2024 - Current
- Developed and delivered media releases to print, television, and radio outlets across Victoria.
- Provided media advice and key messaging to Mr. Pesutto and Victorian Liberal Party members.
- Managed press conferences and coordinated with state political journalists to facilitate interviews and coverage.
- Cultivated strong media relationships, proactively pitching stories and identifying promotional opportunities.
- Organized media at events and assisted with press conferences, ensuring positive coverage.
- Attended events with party members to provide media assistance and public relations opportunities.
Communications Advisor
Racing Victoria
04.2023 - 07.2024
- Created media releases, social media content, and internal communications for the racing industry.
- Managed media requests on race days, ensuring accurate and timely updates across traditional and digital platforms.
- Assisted with crisis management through strategic communication during issues, maintaining positive relations with stakeholders.
- Played a key role in media accreditation for major racing events, including liaising with journalists and handling PR during peak racing seasons.
- Collaborated with marketing teams to develop promotional strategies for engaging new audiences, boosting the sport’s visibility.
Additional Professional Experience- Teacher
St Bede's College
01.2018 - 04.2023
Account Executive Intern
Wrights PR
10.2022 - 12.2022
- Supported senior Account Executives in managing complex accounts, gaining valuable industry insights and expertise.
- Wrote and proofread media releases for high-profile clients such as Hungry Jack’s and Make-A-Wish Australia.
- Assisted with media accreditation and publicity efforts for the Melbourne Cup Carnival, developing event-specific strategies for media coverage.
- Conducted issue management reporting and contributed to new business strategies.
Project and Content Creator- AFLW
RMIT
07.2020 - 10.2020
- Developed and executed a content campaign for AFLW, producing media releases, social media content, and marketing materials.
- Designed visuals using Canva and Adobe, and presented the final campaign to AFL media, receiving commendations for communication and creativity.
Teacher
Bacchus Marsh Grammar
01.2015 - 01.2018
Teacher
Monivae College
01.2012 - 01.2015
Journalist
The Colac Herald
05.2009 - 05.2010
- Researched and gathered information to develop accurate and credible stories.
- Developed story ideas and conducted interviews in a timely and professional manner.
- Established and maintained media contacts, liaising with editors, designers, and photographers to ensure high-quality publication.
Education
RMIT University
Melbourne, VICUniversity of Ballarat
Ballarat, VICDeakin University
Geelong, VICSkills
Media relations
Excellent verbal and written communication skills
Social media management
Ability to thrive in fast-paced, deadline-driven environments
Team leadership and collaboration
Time management
Thorough knowledge of the AFL and AFLW industries
Interest and knowledge of the Collingwood Football Club
Interests
Thoroughbred horse racing (including ownership)
AFL (Proud member of the Collingwood Football Club)
Women in sport
Current and international affairs
Referees
Available upon request
Timeline
Media Adviser
John Pesutto MP, Leader of the Opposition
07.2024 - Current
Communications Advisor
Racing Victoria
04.2023 - 07.2024
Account Executive Intern
Wrights PR
10.2022 - 12.2022
Project and Content Creator- AFLW
RMIT
07.2020 - 10.2020
Additional Professional Experience- Teacher
St Bede's College
01.2018 - 04.2023
Teacher
Bacchus Marsh Grammar
01.2015 - 01.2018
Teacher
Monivae College
01.2012 - 01.2015
Journalist
The Colac Herald
05.2009 - 05.2010
RMIT University
University of Ballarat
Deakin University
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