Overview
Work History
Education
Skills
Timeline
Generic

Emma Kate Ward

Overview

21
21
years of professional experience

Work History

Sales Team Manager

Moki International
05.2025 - Current

Manage and support the sales team through coaching, training, and sales guidance.

• Train and onboard new recruits, providing tools and support for long-term success.

• Identify and pursue new business opportunities through outbound engagement and lead nurturing.

• Strengthen and grow existing customer relationships through proactive account management.

• Keep clients informed about new product launches and updates.

• Develop tailored proposals and submissions to win and retain business.

• Maintain detailed activity logs, sales data, and lead tracking using NetSuite CRM.

• Collaborate with design and marketing teams to develop campaigns that drive sales and customer engagement.

• Attend and coordinate trade shows to represent the brand and expand market reach.

• Respond to inbound enquiries from new and existing retail clients.

• Prepare and issue quotes, promotional offers, and custom product bundles.

• Submit and manage accurate sales orders using NetSuite.

• Deliver reliable, friendly support to ensure customer satisfaction and loyalty.

BUSINESS DEVELOPMENT MANAGER

Moki International
10.2022 - Current
  • Contact potential clients and retailer head offices to promote product ranges and build strong business relationships
  • Research organizations and key individuals to uncover new business opportunities
  • Increase the value of current customer accounts while attracting and onboarding new clients
  • Keep clients informed about new product ranges and updates to maintain engagement
  • Develop tailored submissions, proposals, and presentations aligned with client needs and company goals
  • Utilize NetSuite CRM to manage leads, track opportunities, and maintain accurate, up-to-date client records
  • Collaborate with sales and design teams to ensure business development strategies are effectively executed
  • Work with retailers to establish mutually beneficial terms and long-term partnerships
  • Coordinate and attend trade shows and industry events to enhance brand visibility and generate new leads
  • Develop and execute sales and marketing initiatives such as product bundles, promotional discounts, and seasonal offers to drive revenue growth
  • Plan and deliver targeted EDM campaigns to support promotions, increase customer engagement, and boost product visibility

ACCOUNT MANAGER

Moki International
06.2016 - 10.2022
  • Receive inbound phone sales/queries from new and existing retail customers.
  • Conduct outbound phone sales calls direct to retailers
  • Maintain ongoing relationships with customers.
  • Record daily activities, calls & sales into Netsuite CRM program.
  • Address customer queries regarding our product, prices & ETA’s
  • Deliver exceptional account service to maintain & strengthen customer loyalty
  • Prepare & provide quotes to customers
  • Maintain knowledge of our ever-growing range of electronic products. i.e. Bluetooth headphones, speakers & mobile phone charging accessories
  • Advised customers of new products available to add to their range
  • Provide customers with monthly specials to increase their monthly spend
  • Submit accurate & detailed orders into Netsuite ordering system
  • Attend & set up tradeshows to market our products and increase customers and sales

BRAND MANAGER ASSISTANT/COORDINATOR

T2M Fashion
03.2015 - 03.2016
  • Created costings & pricing for several fashion brands
  • Submit detailed orders to suppliers using both excel & internal ordering system
  • Created & send order confirmations to clients
  • Managed sales report
  • Unpacked/checked stock received from suppliers
  • Packed orders for customers
  • Provided support for Director and Sales Managers
  • Assisted with customer service enquiries via email or phone
  • Worked to strict deadlines
  • Set up showroom & priced samples for showings

INTERNATIONAL ACCOUNT MANAGER - RETAIL TOYS

The Promotions Factory
03.2012 - 01.2014
  • Managed current relationships with key international accounts/clients
  • Developed new business
  • Submitted detailed orders to system
  • Monitored and tracked orders; Direct to client or Freight Forwarder
  • Booked international/local couriers for client samples
  • Briefed and coordinated internal team on both licensed product packaging and presentation artwork.
  • Handled proofing and approving of artwork
  • Coordinated photography on product shots for presentations and client catalogues
  • Updated excel costing sheets for internal reference
  • Pitched new licensed products to clients
  • Created product presentations for clients
  • Resolved customer complaints and requests
  • Ensured all customer details are up to date in internal system
  • Booked client meetings/managed calendars for Toy Shows
  • Worked on major licensed brands: Nickelodeon, Disney/Disney Pixar & Marvel
  • Worked with HK QA to ensure all packaging supports clients requirements
  • Assisted HK accounts on securing client payment

NATIONAL ACCOUNT COORDINATOR

The Promotions Factory
04.2010 - 03.2012
  • Assisted with the development of a number of licensed and unlicensed retail items for major retailers (products incl. Toys, Home wares & Merchandise for different events)
  • Submitted detailed orders into TPF internal system, following orders through to delivery, either direct to client or Freight Forwarder
  • Calculated and provided clients with all product specs and shipping details.
  • Provided support for Sales & Account managers
  • Assisted with sales pitches to win new business
  • Coordinated & developed a catalogue website for personalised product
  • Worked on a number of large retail accounts. (Big W, Target, Coles Express)
  • Managed multiple projects
  • Contact point for NZ sales agent
  • Worked closely with several departments, including Production, Creative Services, Photography & QA
  • Ensured all jobs are carried out within agreed time frames and to the expectation of the clients
  • Calculating costings and margins to suit different retailers
  • Created detailed presentations for clients
  • Worked to strict deadlines & critical paths

ONLINE MERCHANDISE COORDINATOR

The Promotions Factory
05.2008 - 04.2010
  • Updated and maintained information on four websites (Coco-Cola Amatil Merchandise)
  • Addressed incoming customer service inquiries both via phone and email
  • Uploaded Images/Product Descriptions/Pricing/Inventory
  • Researched product information and details
  • Processed product returns/exchanges
  • Maintained product units & reordered when required
  • Prepared and processed quotes and purchase orders
  • Maintained ongoing contact with freight companies on tracking orders
  • Assisted with product development
  • Created sales flyers to send to clients
  • Worked with creative services to create finished product artwork
  • Prepared Power Point documents for presentations
  • Building & maintaining relationships with suppliers

ADVERTISING COORDINATOR

Fairfax Community Network
05.2006 - 03.2008
  • Managed advertising schedules and material for clients of five Territory Account Managers, from entry of bookings to guiding the advertising artwork through to the final print stage
  • Keyed in bookings
  • Coordinated the advertisements, artwork & editorials appearing in several features for publication
  • Pagination- Designed the advertising space layout of the City Weekly news magazine
  • Worked with a wide range of parties, including clients, senior management, photographers, production and editorial staff
  • Worked with several in-house computer programs: Page layouts/Edition Builder/Cyber Booking Systems/RAMS
  • Trained new staff in all areas of coordination roles

CLASSIFIED SALES

Fairfax Community Network (Metropolis Media)
03.2004 - 04.2006
  • Provided support for Sales & Account managers
  • Assisted with sales pitches to win new business
  • Coordinated & developed a catalogue website for personalised product
  • Worked on a number of large retail accounts. (Big W, Target, Coles Express)
  • Managed multiple projects
  • Contact point for NZ sales agent
  • Worked closely with several departments, including Production, Creative Services, Photography & QA
  • Ensured all jobs are carried out within agreed time frames and to the expectation of the clients
  • Calculating costings and margins to suit different retailers
  • Created detailed presentations for clients
  • Worked to strict deadlines & critical paths

Education

DIPLOMA OF BUSINESS - ADVERTISING

Holmesglen Institute of TAFE

Skills

  • Ability to work under pressure
  • Attention to detail
  • Effective time management
  • Organisational skills
  • Ability to multi-task
  • Ability to work efficiently to deadlines
  • Excellent customer service skills
  • Ability to build and maintain effective working relationships
  • Professional phone manner
  • Professional email manner
  • Experience using Netsuite (CRM)
  • Proficient in Outlook
  • Proficient in Word
  • Proficient in Excel
  • Ability to use a variety of computer programs
  • Typing approx 50WPM

Timeline

Sales Team Manager

Moki International
05.2025 - Current

BUSINESS DEVELOPMENT MANAGER

Moki International
10.2022 - Current

ACCOUNT MANAGER

Moki International
06.2016 - 10.2022

BRAND MANAGER ASSISTANT/COORDINATOR

T2M Fashion
03.2015 - 03.2016

INTERNATIONAL ACCOUNT MANAGER - RETAIL TOYS

The Promotions Factory
03.2012 - 01.2014

NATIONAL ACCOUNT COORDINATOR

The Promotions Factory
04.2010 - 03.2012

ONLINE MERCHANDISE COORDINATOR

The Promotions Factory
05.2008 - 04.2010

ADVERTISING COORDINATOR

Fairfax Community Network
05.2006 - 03.2008

CLASSIFIED SALES

Fairfax Community Network (Metropolis Media)
03.2004 - 04.2006

DIPLOMA OF BUSINESS - ADVERTISING

Holmesglen Institute of TAFE
Emma Kate Ward