FERIEL BEL CADHI

• Create engaging marketing content for the website, newsletters, blog, and social media.
• Design promotional materials using Canva to support marketing campaigns.
• Manage client bookings, profiles, and costings through Tramada.
• Oversee document processing, ensuring accuracy and timely distribution.
• Handle invoicing and financial tracking via FreshBooks.

• French courses for adults.
• Freelance copywriting for French websites for the tertiary industry (mainly the hospitality industry and tourism).

• Led a team of 10 web editors across France and Tunisia to enhance content quality.
• Recruitment
• Implemented SEO-driven content strategies, improving organic reach.
• Supported sales and customer service teams to drive revenue growth.
• Developed and monitored key performance indicators (KPIs) for content efficiency.
• KPI & Target Achievement

• Developed high-impact marketing content, including articles, interviews, and advertorials.
• Conducted market research and competitor analysis to refine marketing strategies.
• Assisted sales teams with pricing strategies, promotional campaigns, and advertising.
• KPI & Target Achievement

• Recruited and managed a team of four lead generation officers across France and Tunisia.
• Aligned lead generation strategies with sales and marketing goals to maximize conversions.
• KPI & Target Achievement

• Sold advertising space for a leading magazine distributed in France and French-speaking Africa countries.
• Account Management and Business Development
• Client Relationship Management
• Sales Strategy
• B2B & B2C Sales
• Negotiation & Closing Deals
• Client Retention
• KPI & Target Achievement
• Market Research & Competitor Analysis
• Sales Forecasting & Reporting

· Executive Support, Diary & Calendar Management

· Travel Coordination & Logistics

· Meeting & Event Planning

· Stakeholder Management

· Office Administration

· Confidential Correspondence Handling

· Report & Presentation Preparation

· Project Coordination

· Document & File Management

• Authored a biographical book: Charles Hedrich: Chasseur d’Aventures
• Developed newsletters, blog articles, and marketing materials.
• Proofreading