Creative writing
Gemma MacMillan
Marketing And Communications Specialist
Geelong,VIC
Summary
Innovative marketing and communications specialist with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, creative and decisive.
Overview
9
9
years of professional experience
Work History
Student Scholarship Officer
The Gordon TAFE
12.2021 - Current
- Contributes to the TAFE’s Wellbeing and Inclusion strategy through management of financial assistance program.
- Manages campaigns and program content creation (both internal and external).
- Solely responsible for planning, design and ongoing development of the program.
- Key stakeholder management through the retention and acquisition of benefactors and philanthropists as sponsors of the Program.
- Develops concise communication plans for webpage and other marketing platforms.
- Manages funds from Benefactors and insured scholars received the correct sponsorship based on their hardships.
- Works alongside complimentary internal services such as student disability services and counseling.
- Interviews students and assessed their situation based on their applications.
- Nurtures students throughout the program to ensure they feel supported and seen in their education journey.
- Establishes effective relationships with key stakeholders both internally and externally for increased collaboration opportunities.
Marketing Coordinator
Australian Indigenous Mentoring Experience (AIME)
08.2019 - 10.2021
- Successfully implemented the AIME program, including Program Days and Tutor Squads.
- Oversaw the successful transition of all Year 12 Mentees into positive post-school pathways.
- Annually recruited and engaged 250 year 7-12 students in program.
- Annually recruited, trained and engaged 100 university, corporate and community mentors.
- Annually recruited and managed 5 outstanding interns.
- Oversaw and managed school, university, community and all other key stakeholder relationships.
- Ensured a high level of data management was attained.
- Applied the custodianship of AIME’s values and relentlessly pursue the vision.
- Initiated and managed strategic partnerships with The Geelong Cats, Weenthunga, The Gordon, NIKE.
Communications Manager
LUNA Startup Studio
08.2018 - 08.2019
- Planning, design, development, delivery and maintenance of educational programs for students and founders.
- Collaborated with cross-functional teams to develop effective marketing materials and messaging.
- Successfully Program Managed the following projects: Bialik Entrepreneurship Week, The Good Incubator and Scale Series.
- Generated relationships with strategic partners to create collaborative events.
- Ensured that all programs were impactful and transformative for those involved.
- Communications and content creation such as EDMs and webpages
- Social media management and planning.
- Developed communications strategies to drive forward progress in public relations.
Remote School Attendance Strategy Officer
Arnhem Land Progress Aboriginal Corporation (ALPA)
06.2017 - 08.2018
- Responsible for supervising and mentoring all community based RSAS staff.
- Prime Minister in Cabinet reporting maintained in a professional and timely manner.
- Increase in school attendance from 40% to 60% during time in the role.
- Built capacity in staff to deliver a consistent and ongoing program.
- Supported parents, guardians, carers, community members and students to help children get to school.
- Supported families with issues such as VSA and DV and refer to other agencies when necessary.
- Facilitated the development of an ongoing program.
- Engaged community stakeholders in RSAS activities to create a stronger support system.
Account Management Executive
TerraCycle Australia & New Zealand
06.2015 - 01.2017
- Managed a portfolio of FMCG clients; including Colgate, Nespresso, Australia Post, Fonterra, Clorox, Whole Kids, Nescafé, The Collective and Natures Organics.
- Managed a variety of projects for clients, including retail activations, marketing campaigns and social media strategies from launch to execution.
- Created and presented program overviews and recommendations to outline performance and encourage increased brand activity.
- Executed operational processes to maintain consistent control of purchasing, inventory, order fulfillment and logistics.
- Designed and built content for TerraCycle’s webpage using HTML coding.
- Successfully created market research surveys, analysed and implemented changes based on the results.
- Reviewed and summarised legal documents and contracts.
- Financial reporting and basic accounting for EOM reports.
- Assisted in general office administration and customer support.
Education
Bachelor of Business - Marketing
RMIT University
Melbourne 04.2001 -
VCE - Elected House Prefect With Colours
Geelong Grammar School
Geelong 04.2001 -
Skills
Marketing Analytics
Teamwork and Collaboration
Campaign Management
Planning and Coordinating
Relationship Building
Interests
Painting
Yoga
Extracurricular Activities
- HIV Orphanage assistance in Chiang Mai (2007)
- Red Cross Appeal door knock (2010)
- Surf Life Saving Victoria Patrol (2009 - 2011)
- Oxfam Trail Walk (2012)
- Save The Children volunteer (2013)
- Barwon Heads Community Garden volunteer (2015)
- Bee Keeping at Sydney University (2016)
- Yoga Teacher Training in India (2017)
- Youth Worker volunteer with Linkz (2017)
References
Available upon request:
- Tamara Coreless, Wellbeing & Inclusion Coordinator at The Gordon TAFE
- Ronen Heine, Founder / CEO of LUNA
- Jean Bailliard, General Manager, TerraCycle Australia & New Zealand
Timeline
Student Scholarship Officer
The Gordon TAFE
12.2021 - Current
Marketing Coordinator
Australian Indigenous Mentoring Experience (AIME)
08.2019 - 10.2021
Communications Manager
LUNA Startup Studio
08.2018 - 08.2019
Remote School Attendance Strategy Officer
Arnhem Land Progress Aboriginal Corporation (ALPA)
06.2017 - 08.2018
Account Management Executive
TerraCycle Australia & New Zealand
06.2015 - 01.2017
Bachelor of Business - Marketing
RMIT University
04.2001 -
VCE - Elected House Prefect With Colours
Geelong Grammar School
04.2001 -
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