GIANNE CASINGAL
Midland,WA
Summary
A highly motivated and customer-driven professional with 3+ years of comprehensive experience in brand management, social media marketing, and visual merchandising. An energetic collaborator with excellent communication and interpersonal skills. Enthusiastic and adaptable creator of unique ideas and accustomed to working in time-sensitive circumstances.
Overview
3
3
years of professional experience
Work History
Copywriter & Publicity and Marketing Commitee
League Of Advertising Students - FEU
02.2021 - 06.2022
- Planned, analysed, and optimized campaigns across multiple digital marketing channels
- Collaborate with team members to plan and execute marketing campaigns and events
- Monitor and analyze campaign performance to refine strategies and increase engagement
- Created standards for brand voice by setting tone and writing style guides
- Wrote and edited engaging copies and captions
Social Media Manager & Content Creator
Kultura sa Tela
09.2021 - 12.2021
- Built and ran social media campaigns, aligning with advocacy's brand strategy
- Generated content ideas to engage target audiences and increase followers
- Managed social media content to ensure accuracy and consistency
- Helped to maintain and continuously define the advocacy brand
- Set regular social media benchmarks and goals using a performance dashboard to monitor the progress of campaigns
Copywriting Intern
Far Eastern University
05.2021 - 07.2021
- Conceptualized and created written content for exhibition collaterals, including print and digital materials
- Conducted research on Nonoy Marcelo's life and works to develop engaging and informative copy
- Worked closely with the creative team and administrative team to ensure that copy and visuals were consistent and cohesive
- Edited and proofread copies and captions
- Wrote with speed, accuracy, and creative flair to meet deadlines
Fabrication Member
Far Eastern University
09.2019 - 11.2019
- Prepared and helped to design and prepare the floor plan and installations of the exhibit
- Aligned visual displays with exhibit's guidelines and brand standards
- Assisted in deciding what materials to buy and created props that ensure the consistency of the visuals and identity
- Constructed and assembled recycled display components from fabric, paper, and plastic using hand tools according to specifications
- Contributed an artwork to present in the exhibit and made sure that it was coordinated with the theme
Welcomed the gallery visitors and guided them
Education
Microcredential - Digital Marketing
Australian Institute of ICT
02.2023
Bachelor of Fine Arts - Visual Communication
Far Eastern University
07.2022
Skills
- Interior and Exterior Displays
- Time Management
- Product Messaging
- Visual Merchandising
- Brand Presentation
- Visual Storytelling
- Marketing and Advertising
- Attention to Detail
- Customer Relations
- Microsoft Office Suite
Timeline
Social Media Manager & Content Creator
Kultura sa Tela
09.2021 - 12.2021
Copywriting Intern
Far Eastern University
05.2021 - 07.2021
Copywriter & Publicity and Marketing Commitee
League Of Advertising Students - FEU
02.2021 - 06.2022
Fabrication Member
Far Eastern University
09.2019 - 11.2019
Microcredential - Digital Marketing
Australian Institute of ICT
Bachelor of Fine Arts - Visual Communication
Far Eastern University
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