Proven leader at Coca-Cola Amatil/Coca-Cola Europacific Partners, confident and proficient in driving sales growth and fostering key customer relationships. Excelled in utilising data-driven insights for strategic decision-making, enhancing team performance through effective coaching, and securing long-term partnerships. Demonstrates exceptional sales expertise and team development skills, achieving notable revenue increases.
Overview
30
30
years of professional experience
Work History
WA State Sales Manager - Licensed
Coca-Cola Amatil/Coca-Cola Europacific Partners
02.2019 - Current
Leading a high-performing sales team for exceptional results through coaching, mentoring, and performance management.
Utilised data-driven insights from Tableau and other internal and external data resources to guide decision-making processes around pricing, target markets, and sales strategies.
Established clear sales targets and provided regular feedback to the team regarding their progress towards meeting objectives.
Developed strong relationships with key clients, resulting in long-term partnerships and increased account loyalty.
Attend and finalise sales contracts and business reviews with high-value customers.
Attended industry conferences and trade shows to stay up-to-date with market trends and customer needs.
Held one-on-one meetings (WIP's) with sales team members to identify selling hurdles and offered insight into best remedy.
Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Championed company culture within the state sales division by fostering teamwork, promoting professional development opportunities, and celebrating successes collectively.
Partnered with cross-functional stakeholders to ensure seamless coordination between sales, marketing, product development, and customer support teams.
Demonstrated respect, friendliness and willingness to help wherever needed.
Passionate about learning and committed to continual improvement.
WA State Sales Manager - Grinders Coffee Roasters
Coca-Cola Amatil, CCA
03.2012 - 02.2019
Developed strong relationships with key clients, resulting in long-term partnerships and increased account loyalty.
Provided comprehensive product training sessions including Barista Training for new hires to expedite onboarding processes and enhance overall team capabilities.
Analysed competitor offerings to devise targeted sales pitches, effectively differentiating our products from competitors in the marketplace.
Managed a diverse portfolio of accounts across multiple industries to ensure consistent revenue generation within the region''s jurisdiction.
Delivered informative presentations at industry events to showcase company products/services while expanding professional networks in the State.
Demonstrated strong organizational and time management skills while managing multiple projects.
National Business Manager - QSR
Coca-Cola Amatil, CCA
04.2013 - 03.2017
Implemented innovative sales techniques to enhance customer satisfaction and boost sales performance.
Leveraged data-driven insights when making strategic decisions about market positioning, pricing structures, advertising campaigns.
Defined clear targets and objectives and communicated to other team members.
Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
State Key Account Manager - Independent Grocery
Coca- Cola Amatil, CCA
09.2008 - 03.2013
District Sales Manager - Grocery
Coca- Cola Amatil, CCA
01.2005 - 09.2008
District Sales Manager - Immediate Consumption
Coca Cola Amatil, CCA
11.2002 - 01.2005
Key Account Manager - QSR
Coca Cola Amatil, CCA
04.1999 - 11.2002
New Business Executive - Convenience
Coca- Cola Amatil, CCA
03.1997 - 04.1999
Business Development Executive
Coca- Cola Amatil, CCA
10.1994 - 03.1997
Education
Associate of Applied Science - Biology
Curtin University
Perth, WA
Wesley College
South Perth, WA
01-1982
Skills
Sales Presentations
Business development and planning
Goals and performance
Customer Service
Team Development
Key Customer Management
Sales expertise
Forecasting and Reporting
Account Management
Timeline
WA State Sales Manager - Licensed
Coca-Cola Amatil/Coca-Cola Europacific Partners
02.2019 - Current
National Business Manager - QSR
Coca-Cola Amatil, CCA
04.2013 - 03.2017
WA State Sales Manager - Grinders Coffee Roasters
Coca-Cola Amatil, CCA
03.2012 - 02.2019
State Key Account Manager - Independent Grocery
Coca- Cola Amatil, CCA
09.2008 - 03.2013
District Sales Manager - Grocery
Coca- Cola Amatil, CCA
01.2005 - 09.2008
District Sales Manager - Immediate Consumption
Coca Cola Amatil, CCA
11.2002 - 01.2005
Key Account Manager - QSR
Coca Cola Amatil, CCA
04.1999 - 11.2002
New Business Executive - Convenience
Coca- Cola Amatil, CCA
03.1997 - 04.1999
Business Development Executive
Coca- Cola Amatil, CCA
10.1994 - 03.1997
Associate of Applied Science - Biology
Curtin University
Wesley College
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