Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

Glen Rolls

Sydney

Summary

Accomplished and globally experienced sports business professional with a strong track record in operations, stakeholder engagement, and strategic planning across both commercial and sporting landscapes. As the representative of LALIGA in Australia and New Zealand, I drive brand growth, oversee strategic partnerships, and execute high-impact projects across diverse markets. With a foundation as a former elite athlete, combined with leadership skills and commercial expertise, I bring a distinctive perspective to delivering results in dynamic international sports environments.

Overview

17
17
years of professional experience

Work History

International Business Development (ANZ/OCEANIA)

LALIGA
01.2017 - Current
  • Leading all LALIGA commercial, operational and brand development activity across Australia, New Zealand & the Pacific.
  • Contributing to long-term market expansion through stakeholder engagement, partnership development, and identifying new revenue streams.
  • Managing strategic relationships with broadcasters (e.g. beIN Sports, Optus Sports etc), football federations, academies, agencies, city/state partners and local media.
  • Coordination of LALIGA clubs entering the ANZ market and facilitating new opportunities.
  • Collaborating directly with LALIGA HQ and various departments in Spain on business planning, reporting, and strategic alignment.
  • Accomplishments: First established on ground presence from a foreign sports entity in Australia.
  • Execution of 200+ activations in market.
  • FC Barcelona tour, 'Sydney 22'.
  • Oversaw growth in both direct and indirect revenue as a consequence of elevated brand recognition in the market.

General Manager

FisioMoncloa
01.2013 - 01.2017


  • Led all commercial operations, including marketing and public relations.
  • Managed sales strategy and execution.
  • Oversaw overall business management and growth initiatives.


Professional Rugby Player

Spanish Rugby Union, VRAC & Alcobendas
01.2008 - 01.2017
  • Accomplishments: Represented Spain in both 7s and XVs.
  • Winner of Spain Rugby National League and Cup titles more than 5 times.

Education

LALIGA Global Network Intensive Course -

LALIGA
03-2017

MBA Sports Management -

Escuela Universitaria De Madrid
Madrid
06-2015

Post Grad Certificate - Marketing

Lincoln University
11-2008

Bachelor of Commerce - Property Valuation & Management

Lincoln University
11-2007

Skills

  • End-to-end program management experience across complex, multi-stakeholder initiatives
  • Strategic Planning
  • Partnership Management
  • Institutional Relations
  • Advanced MS Office Suite: Outlook, Word, Excel, and PowerPoint
  • Highly organised with the ability to prioritise, multitask and manage competing deadlines

Accomplishments

  • Planning and execution of over 200 activations in market
  • Contributed to the successful coordination of FC Barcelona’s 2022 Tour in Sydney, supporting event operations and stakeholder engagement
  • Drove a 75% increase in revenue by implementing targeted growth initiatives and strengthening partner relationships in my assigned market
  • Led audience growth strategy, resulting in a 120% increase across both social media and OTT platforms

Languages

English
Native or Bilingual
Spanish
Full Professional

Timeline

International Business Development (ANZ/OCEANIA)

LALIGA
01.2017 - Current

General Manager

FisioMoncloa
01.2013 - 01.2017

Professional Rugby Player

Spanish Rugby Union, VRAC & Alcobendas
01.2008 - 01.2017

LALIGA Global Network Intensive Course -

LALIGA

MBA Sports Management -

Escuela Universitaria De Madrid

Post Grad Certificate - Marketing

Lincoln University

Bachelor of Commerce - Property Valuation & Management

Lincoln University

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Glen Rolls