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Quote
Summary
Overview
Work History
Education
Skills
Additional Information
Accomplishments
Demonstration Farming
Timeline
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Gordon Gnohm

Gordon Gnohm

Braidwood,NSW

Quote

We don't just build landscapes, We Build Ecosystems
The Gordon Gnohm

Summary

Experienced professional, passionate about creating compelling content and driving engagement. Talented at crafting dynamic educational stories, informative articles and persuasive copy that resonate and inspires readers. Unique ability to take complex ideas and relay them in simple terms to different audiences. A focus on regenerative agriculture, soil building and passive land hydration to assist all Australians to grow better.



Overview

14
14

Years of industry experience

Work History

Writer

Braidwood Bugle
08.2023 - Current
  • Utilise exceptional writing, editing, and proofreading skills to produce engaging weekly content as Future Farmer.
  • Original editorial brief extended to broader education about land hydration and soil health.
  • Interview individuals by phone, video chat and in-person to write news stories.
  • Generate ideas for new content series or formats based on audience interests and market trends.
  • Write and edit high-quality content under deadline pressure with an exciting, captivating, and authentic approach.
  • Improve content quality by conducting thorough research and challenging industry norms.

Ecological Designer

The Gordon Gnohm
09.2012 - Current
  • Lead Designer for Eco Landscaping business in Canberra Region, for rural and urban environs.
  • Work with Broadacre Farmers, Blockies, Homesteaders, Hobby Farmers and Suburban Gardeners looking to improve their self sufficiency game.
  • Managed multiple Design Projects simultaneously, ensuring timely delivery within budget constraints.
  • Designing Landscapes with a focus on Passive Land Hydration and soil health through habitat for microbes. 'We don't Build Landscapes, We Build Ecosystems'.
  • Specialist in Cold Climate growing, no Greenhouse.
  • Created compelling Design Briefs with visual presentations to effectively communicate complex ideas to clients.
  • Analysis of client behaviour and feedback to optimize designs to enhance the user experience.
  • Present creative solutions to client challenges, resulting in high levels of client satisfaction and repeat business opportunities.

Copywriter

Mizzle
05.2017 - 08.2022
  • Liaising directly with small business owners to developing engaging and persuasive copy for print, digital, and social media platforms.
  • Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting original author''s intent.
  • Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
  • Ensured consistency in brand messaging across multiple channels by adhering to style guides and brand personality.
  • Translated complex information into easily digestible pieces tailored for specific audience segments.
  • Supported SEO initiatives driving organic traffic growth.
  • Crafted effective call-to-action statements within copy
  • Optimized social media presence by creating share-worthy content.
  • Edited and proofread drafts of articles and other documents.

Garden Mentor

St Vincent DePaul Society
06.2011 - 02.2013
  • Liaising with families in crisis housing from diverse backgrounds, races and cultures.
  • Developed strong relationships with clients and colleagues by maintaining open lines of communication and fostering a supportive learning environment.
  • Differentiated instruction to accommodate diverse learning needs, ensuring each client had an equal opportunity for success.
  • Assisting families to grow some of their own food in our Unpredictable Highland Climate through soil building with microbes and seed collecting of heirloom vegetables.
  • Taking complex ideas and delivering them in simple terms for greatest effect in the garden and for the client.

Organic Fruiterer

Organic Energy
06.2010 - 04.2019
  • Receivals and Dispatch of Organic Fruit & Vegetables.
  • Stock control
  • Liaising with Farmers and Market Gardeners in the Canberra Region.
  • Customer service, cash handling
  • Maintained a clean and clutter-free storeroom, ensuring easy access to products and adherence to safety guidelines.
  • Reduced product damage with proper handling, storage, and packaging techniques during loading and unloading processes.

Education

SFI Accreditation - Soil Microbiology

Soil Food Web Inc
Lismore, NSW
2022

Certified Contractor - Aquatic Biology And Limnology

Aquascape University
Chicago USA
2019

Permaculture Design Certificate - Permaculture Design

Permaculture Research Association of Australia
The Channon, NSW
2012

High School Diploma -

Lake Illawarra High School
Lake Illawarra, NSW

Skills

  • Exceptional Educational Storytelling
  • Convert Technical Writing into Digestible Content
  • Strong Research Skills
  • SEO Strategies
  • Copywriting
  • Editing and Proofreading
  • Social Media Platforms
  • Project Management
  • Sales and Marketing Consultation
  • Descriptive Analyses

Additional Information

Books that shaped my mindset;

Secrets of the Soil - Tompkins & Bird

Dirt to Soil - Gabe Brown

Back from the Brink & Beyond the Brink - Peter Andrews

Call of the Reed Warbler - Charles Massey


Accomplishments

I have been specialising in growing food, grass and trees at alt 500-900m since the turn of the century. My greatest accomplishment is assisting clients to grow Avocados in the Canberra Region.


I have also been developing Cold Climate Tomatoes for my wife's business. Raising Tomatoes seedlings for sale with no greenhouse and planting them months earlier than is normally accepted. We can experience -10C on our hill and our Cold Climate Tomatoes can currently survive down to -4C. .


I start all my consultations by asking what the client would like to grow, not what they think they can grow, and we all learn from the process.

Demonstration Farming

I run a experimental hobby farm with my wife, where we use heritage chickens to improve our sodic soil for the past 10years.

We are growing citrus, dragon fruit, and avocado's without constructed protection at 700m above sea level. By simply following Mother Natures lead and mimicking her patterns, we have achieved what no neighbours have. Significant production of food, grass and trees.

We have been breeding Australorp for over a decade for this purpose, and for our own food source. They are fantastic on the fragile land, unlike other breeds we started with. In a few years the can dramatically change the soil profile, from silty white clay to black friable topsoil.

Passive land hydration has been employed around the homestead for multiple functions. 1. to store water in the soil for the plants to easily access. 2. to keep a suitable environment in the soil to host thriving microbe and fungi colonies, 3. to move the nutrient through the soil to reduce surface runoff into nearby streams and rivers and 4. to provide fire protection.

The things we have learnt on our little experiment has been mind blowing, and it has been a pleasure to share the knowledge through my designs and writings. The best part is eating nutrient dense food fresh from our garden where locals told me I couldnt.

Timeline

Writer

Braidwood Bugle
08.2023 - Current

Copywriter

Mizzle
05.2017 - 08.2022

Ecological Designer

The Gordon Gnohm
09.2012 - Current

Garden Mentor

St Vincent DePaul Society
06.2011 - 02.2013

Organic Fruiterer

Organic Energy
06.2010 - 04.2019

SFI Accreditation - Soil Microbiology

Soil Food Web Inc

Certified Contractor - Aquatic Biology And Limnology

Aquascape University

Permaculture Design Certificate - Permaculture Design

Permaculture Research Association of Australia

High School Diploma -

Lake Illawarra High School
Gordon Gnohm