Heidi Lo
Mascot
Summary
Driven professional ready to excel in product management. Skilled in market analysis, project coordination, and cross-functional team collaboration. Known for adaptability and delivering impactful results in dynamic environments. Strong communicator with focus on strategic planning and stakeholder engagement.
Overview
2024
2024
years of professional experience
Work History
Product Manager
L’Oreal Hong Long Limited
09.2019 - 10.2023
- Forecasted sales & quantity for key franchise products and free quantity products
- Championed in brand E-com to achieve +9% in total revenue, integrated a first-ever medicalised omni-channel experience
- Collaborated with media team to showcase best media practices within the group
Assistant Product Manager - SkinCeuticals, Active Cosmetic Division
L'Oreal Hong Long Limited
- Strengthened Trade Business via strategic planning & execution, lead 2 store openings in 2021, lead marketing support (VM, Offer Planning & Media) for VIP Day in Nov
- Lead brand E-commerce to grow 4X biz vs 2020 via enhancing customer O+O journey & media planning
- Contributed in brand campaign via media planning & execution, ranked 3rd in overall skincare buzz in Jul2021
Management Trainee (Digital) - YSL Beaute, Luxe
L'Oreal Hong Long Limited
- Launched YSL Ecommerce store and lead transition to Ecom 2.0
- Created ecom related communication (FB Post, WeChat OA, eDM, SMS)
- Assisted digital activation in YSL Roadshow
Intern - Media
LVMH
01.2019 - 06.2019
- Monitor media budget for over 40 LVMH maisons with all APAC markets
- Supervise and bridge agency with maisons
- Organise various workshops with media giants (Google, Facebook, WeChat) to provide training to LVMH maisons
Intern - Regional Marketing
FOX NETWORKS GROUP ASIA
08.2018 - 09.2018
- Completed a strategic partnership opportunity proposal for FOX OTT platform and pitched to regional head
- Proposed a brand awareness campaign for Fox Life channel for 8 markets within APAC
- Researched and generated ad-sales ideas for Fox original productions such as Masterchef Junior and The Apprentice
Intern - Communications Consultancy
RUDER FINN ASIA LIMITED
12.2018 - 03.2018
- Pitched and conducted a customer relations building campaign in a client's social media channel
- Contributed to content and creative strategy through industry landscape research with an active role in monitoring trends, tools and applications
- Assisted media-relations via monitoring, scheduling and coordinating with third parties on events, preparation of press kits and compilation of reports
Intern - Public relations
ESTEE LAUDER COMPANIES
05.2017 - 06.2017
- Drafted online press releases for new product launches and festival greetings
- Arranged schedule and details of celebrities' product seeding
Education
Master of Commerce - Marketing Analytics & Human Resource Management
UNSW
03.2025
Bachelor of Integrated Business Administration - Asian Business Studies
THE CHINESE UNIVERSITY OF HONG KONG
01.2019
Cohort One-semester International Exchange -
WASEDA UNIVERSITY
07.2018
International Summer University Exchange Program -
COPENHAGEN BUSINESS SCHOOL
08.2017
Cohort One-semester International Exchange -
SHANGHAI JIAOTONG UNIVERSITY
06.2017
Skills
- Market intelligence
- Media buying (Social Media Ad/ SEM/ SEO, Display)
- Go-to-market plans & Campaign Execution
- Brand development strategy
- eCommerce expert
- Data-driven decision making
- Relationship building
- Product Life Cycle Management
- Marketing Budget Management
- Python
- RStudio
- Tableau
Languages
English
Full Professional
Chinese
Full Professional
Timeline
Product Manager
L’Oreal Hong Long Limited
09.2019 - 10.2023
Intern - Media
LVMH
01.2019 - 06.2019
Intern - Communications Consultancy
RUDER FINN ASIA LIMITED
12.2018 - 03.2018
Intern - Regional Marketing
FOX NETWORKS GROUP ASIA
08.2018 - 09.2018
Intern - Public relations
ESTEE LAUDER COMPANIES
05.2017 - 06.2017
Bachelor of Integrated Business Administration - Asian Business Studies
THE CHINESE UNIVERSITY OF HONG KONG
Cohort One-semester International Exchange -
WASEDA UNIVERSITY
International Summer University Exchange Program -
COPENHAGEN BUSINESS SCHOOL
Cohort One-semester International Exchange -
SHANGHAI JIAOTONG UNIVERSITY
Assistant Product Manager - SkinCeuticals, Active Cosmetic Division
L'Oreal Hong Long Limited
Management Trainee (Digital) - YSL Beaute, Luxe
L'Oreal Hong Long Limited
Master of Commerce - Marketing Analytics & Human Resource Management
UNSW
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