Helen Baskaya

• Designed and delivered innovative lesson plans aligned with curriculum standards for P-6 students, promoting critical thinking while ensuring a safe and encouraging learning atmosphere.
• Assessed student progress through formative and summative evaluations.
• Provided warm, supportive environment for developing academic, social, and emotional growth.
• Promoted inclusive learning environments by adapting instructional strategies to meet the needs of all learners.

• Received three letters of commendation from the Education Board of Examiners (provided upon request).

• Implemented strategic initiatives to expand client base and drive business development in the electrical wholesale industry.
• Fostered long-term relationships with key clients through strategic networking initiatives.
• Development and execution of presentations and product demonstrations to enhance client engagement.
• Partnered with product teams to enhance training programs.
• Negotiated favourable terms to secure deals and achieve sales objectives.
• Evaluated market trends to uncover new business opportunities and optimize product offerings.

• Collaborated with international teams in the UK, EU, and US markets to commercialize products and establish comprehensive NPD road maps for ANZ.
• Collaborated and oversaw product compliance with engineering and design teams to manage SAA approvals and ensure adherence to regulations and continuous quality control initiatives.
• Conducted comprehensive pricing and market trend analysis to inform strategic decision-making.
• Developed cohesive brand communications and innovative packaging design to enhance product visibility.
• Drove profit and margin growth through strategic new product development initiatives.
• Analyzed inventory levels and coordinated market entry and exit strategies to ensure efficient stock management.
• Assisted in ongoing support interactions, product training, customer trade shows and presentations to major retailers including Bunnings, Harvey Norman, The Good Guys, Godfreys, JB Hi-Fi, Harris Scarfe, Big W, and Target.

Key Achievements:

• Executed strategic launch of floorcare categorys within Bunnings to enhance market presence.
• Implemented strategies to enhance brand visibility and market share for the steam mop category, resulting in Vax being recognized as the top brand in unit sales in Australia.

• Formulated and implemented targeted marketing strategies to enhance brand visibility and drive consumer engagement within ANZ markets.
• Analyzed market trends and established guidelines for effective brand price positioning and customer channel management to enhance competitive advantage.
• Supported account management efforts in loyalty programs such as Flybuys and Solterbecks through product submissions and stock forecasting activities.
• Oversaw management of ANZ promotion budget across mainstream media and online channels.
• Managed relationships with media agencies, including PR and advertising, to enhance integrated marketing strategies.

Key Achievement:

• Executed strategic launch of the Black & Decker power tool range to enhance market presence in Big W stores nationally.

• Management and co-ordination of company website/ intranet site, online promotions, assistance in product launches, developing point-of-sale materials, and collaborating with the sales team.
• Coordinated logistics and promotional activities for national sales conferences and media events.