Ineke Carvouni
Double Bay,Australia
Summary
Dynamic Practice Manager with a proven track record at Dr. Michael Zacharia ENT, driving a 307% increase in business profit through innovative marketing strategies and exceptional team leadership. Proficient in medical practice software and skilled in building strong patient relationships, ensuring high retention and satisfaction rates.
Overview
20
20
years of professional experience
Work History
Practice Manager
Dr Michael Zacharia ENT and Facial Plastic Surgeon
Double Bay, Australia
01.2019 - Current
- Company Overview: Dr Zacharia is an ENT Facial Plastic Surgeon with 25+ years’ experience. Known for his Deep Plane Face and Neck lift sna Rhinoplasty surgeries. Dr Zacharia currently operates 5 full days a fortnight, has 2 x associate surgeons, 4 Registered nurses, 1 Practitioner nurse injector, 4 administration staff. The clinic also includes a Medispa.
- Ensure surgeons schedules are fully booked and the clinic runs smoothly.
- Lead a team of 12
- Help staff with their personal development and career ambitions.
- Ownership of all marketing and business development.
- Upsell and cross sell to patients – face to face, over the phone and digital channels.
- Produce quotes for all patient procedures and treatments.
- Develop strong rapport with patients to maximise retention rates and customer lifetime value.
- Conduct pre-consultations with patients prior to doctor involvement.
- Manage new & existing patient: accounts, enquiries, surgical follow-ups and scope for further procedures & treatments.
- Assist doctors during treatments and consultations.
- Product launches and educations days.
- Further upskill by attending overseas and internal conference.
- Product orders and negotiating costs of the clinic and creating KOL opportunities for my surgeons.
- Dr Zacharia is an ENT Facial Plastic Surgeon with 25+ years’ experience. Known for his Deep Plane Face and Neck lift sna Rhinoplasty surgeries. Dr Zacharia currently operates 5 full days a fortnight, has 2 x associate surgeons, 4 Registered nurses, 1 Practitioner nurse injector, 4 administration staff. The clinic also includes a Medispa.
- Promoted internally, taking on additional roles and responsibilities.
- Business profit increased by 307% while I worked with Dr Zacharia on business development and clinic protocol success strategies.
- Profitably drove a significant increase in clinic enquiries through multi-channel marketing – online (SEM & SEO), social media, E-Newsletters, targeted patient follow ups through Hubspot (email, SMS and phone calls).
- Improved our google review rating and had negative reviews removed.
- Successfully organized and hosted patient Medispa and Face lift boat event.
- Managed PR events and followed up attendees to make sure PR outcomes were hit.
Sales Representative
Cynosure Australia
, Australia
01.2016 - 04.2016
- Sold 3 capital equipment devices. Meeting quarter in my first quarter which included my training period. Over 200K sold.
- Team player attitude: Introduced other sales representatives in my company to my industry contacts. Offering them sales opportunities for their area of the business.
- Introduced my current workplace with my future employer to sponsor the surgeons TV show at the time 'Unveiled'.
Practice Manager
ICCM International Centre For Cosmetic Medicine
11.2011 - 10.2015
- Company Overview: ICCM is a well-regarded cosmetic clinic that has been operating for over 30 years. It offers cosmetic surgery, injectables and dermal therapies.
- Ensure doctors’ schedules are fully booked and the clinic runs smoothly.
- Lead a team of 9: doctors, dermal therapists, nurses and accounts.
- Help staff with their personal development and career ambitions.
- Ownership of all marketing and business development.
- Upsell and cross sell to patients – face to face, over the phone and digital channels.
- Produce quotes for all patient procedures and treatments.
- Develop strong rapport with patients to maximise retention rates and customer lifetime value.
- Conduct pre-consultations with patients prior to doctor involvement.
- Manage new & existing patient: accounts, enquiries, surgical follow-ups and scope for further procedures & treatments.
- Assist doctors during treatments and consultations.
- Esthetician duties: Fraxel laser, microdermabrasion, peels and light therapies.
- ICCM is a well-regarded cosmetic clinic that has been operating for over 30 years. It offers cosmetic surgery, injectables and dermal therapies.
- Promoted internally twice, taking on additional roles and responsibilities.
- Consistently fully booked all doctors’ schedules with the most profitable procedures to maximise ROI for the clinic.
- Profitably drove a significant increase in clinic enquiries through multi-channel marketing – online (SEM & SEO), social media, deal sites, printed collateral and targeted patient follow ups (email, sms and phone calls).
- Managed a high performance team, helping them achieve their sales targets and reach their personal development goals.
- Regularly received glowing customer testimonials, thanking me personally.
- Developed a strong rapport with most patients, I know over 70% of them on a first name basis, many of whom insisted on dealing only with me.
- Introduced online selling of skin care products in 2008. ICCM became one of the Top 5 retailers of ASAP products in NSW.
- Became a subject matter expert in all products, treatments and surgeries offered, which allowed me to free up more time for the doctors.
- Completed Rikki Allen’s Paramedical Course and received most impressive student award.
Beauty Therapist
Refresh Face and Body
Cronulla, Australia
02.2006 - 09.2006
- Company Overview: Refresh Face and Body is a day spa in Cronulla (previously located in the Rydges Hotel). They specialise in facials and massage.
- Refresh Face and Body is a day spa in Cronulla (previously located in the Rydges Hotel). They specialise in facials and massage.
- Attained an expert knowledge of skin-care products and facial mapping, which allowed me to better treat patient skin types/conditions.
- Completed the course ‘Improving Your Retail Sales by 300%’ – gave me the confidence to sell the most suitable products to clients.
Spa Therapist
Oceana Day Spa
10.2005 - 02.2006
- Learnt how to do Elimis and Deep Tissue Massage.
- Knowledge of Elimis day spa products.
- Performed teeth whitening.
- Recognised as a team player, rewarded to choose what days of the week I wanted to work as the spa was open 7 days.
Beauty Therapist
Viktoria and Jamie Carroll Salon
02.2005 - 09.2005
- Completed Diploma of Beauty Therapy, gaining foundational knowledge in beauty services.
- Trained on multiple skin care ranges to enhance product expertise.
- Advanced skills in microdermabrasion and skin care sales to improve client outcomes.
- Provided exceptional client service.
Education
Diploma of Management - Leading a high performance team, Assessing financial performance, Time management
Benchmark College
01.2013
Diploma of Beauty Therapy - Achieved distinction average
Academy of Beauty Therapy Madame Korner College
01.2004
Higher School Certificate -
Aquinas College High School
01.2003
Skills
- Medical practice software proficiency
- Genie and TouchMD
- HubSpot and Blue Chip
- Kitomba
- Microsoft Office suite
- Outlook, Word, Excel, PowerPoint
- Website and social media management
- SEO and SEM strategies
- Laser safety training
References
Written references available. Phone reference by request.
Hobbies and Interests
- Attending industry events, cosmetic and beauty – seminars and product launches.
- Cooking with my Miami Beach based boyfriend and socializing with friends and family.
- Cooking, Music, Anything outdoors.
- Eagles Fan!
Timeline
Practice Manager
Dr Michael Zacharia ENT and Facial Plastic Surgeon
01.2019 - Current
Sales Representative
Cynosure Australia
01.2016 - 04.2016
Practice Manager
ICCM International Centre For Cosmetic Medicine
11.2011 - 10.2015
Beauty Therapist
Refresh Face and Body
02.2006 - 09.2006
Spa Therapist
Oceana Day Spa
10.2005 - 02.2006
Beauty Therapist
Viktoria and Jamie Carroll Salon
02.2005 - 09.2005
Diploma of Management - Leading a high performance team, Assessing financial performance, Time management
Benchmark College
Diploma of Beauty Therapy - Achieved distinction average
Academy of Beauty Therapy Madame Korner College
Higher School Certificate -
Aquinas College High School
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