Jacob Cletus
Melbourne,Vic
Summary
Highly creative marketing manager with a proven track record of transforming marketing and advertising strategies into desired results. Experienced in leading teams to develop profitable campaigns, possessing a deep understanding of marketing metrics and collaborative skills that support the achievement of targeted outcomes. Deadline-driven graphic designer focused on overseeing projects from concept through final delivery. Ability to successfully create brand messages, strategies, and key graphic productions. Resourceful and hardworking with expertise in vendor sourcing and empowering leadership skills, illustrated through 3 years of industry success. Knowledgeable social media manager with extensive experience in executing social media strategies across various platforms. Demonstrated time management and collaboration skills allow for easy adaptation to new information and branding changes, consistently exceeding targets for engagement, acquisition, and retention.
Overview
8
8
years of professional experience
Work History
MARKETING MANAGER + GRAPHIC DESIGNER
UTOPIA GROUP - Club Desire & Utopia Club
2022.01 - Current
- Created flyers and logos for a night club
- Assisted with CRM initiatives, managed customer inquiries and feedback, and maintained customer relationships
- Crafted engaging and dynamic content for Instagram and TikTok platforms, including videos, photos, and story posts, enhancing brand visibility and audience engagement
- Successfully managed Instagram and Facebook Ads campaigns, optimizing targeting strategies and ad placements to maximize reach and conversions
- Led a team in content creation, overseeing photo and video shoots, and taking charge of the editing process to ensure high-quality and captivating output
- Utilized SEO techniques to drive organic traffic and boost ticket bookings, employing relevant keywords and optimizing online presence for increased visibility.
- Managed social media accounts for optimal audience engagement and increased online presence.
Marketing Coordinator + Graphic Designer
Criterion Industries
2021.02 - 2022.04
- Created content for a National commercial business to post on social media
- Coordinated logistics, venue selection, and vendor management for marketing events and promotional activities
- Analyzed current trends in the market and applied them to the business
- Edited video and photos and assisted with copywriting
- Reported back to the CEO of the company and worked with a budget.
- Developed custom illustrations and graphics tailored to client specifications, ensuring their satisfaction and repeat business.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Developed visually engaging marketing materials to support product launches and promotions.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Composed daily posts for social media and helped build corporate presence on TikTok, Facebook, and Instagram.
- Created engaging social media graphics that drove user engagement and increased online visibility.
MARKETING INTERNSHIP
MOVEMBER FOUNDATION
2021.09 - 2021.11
- Informed customers about billing procedures, processed payments and provided payment option setup assistance
- Consulted with customers regarding needs and addressed concerns
- Answered inbound customer calls and responded to inquiries
- Supervised cashiers in processing credit, debit, and cash payments to streamline sales
- Performed floor moves, merchandising, display maintenance and housekeeping to keep sales areas well-stocked, organized, and current
- Assisted staff with resolving complex customer issues and implementing targeted solutions.
MARKETING ASSISTANT
JOURNEY CLOTHING
2020.01 - 2021.01
- Helped generate and compile new leads for potential client growth
- Researched latest trends and conducted market analysis
- Researched and evaluated competitor marketing and digital content
- Researched competitor services and trends for analysis of marketing strategies
- Contributed to preparation of detailed promotional presentations
- Gathered data from focus groups and surveys to compile into marketing reports
- Monitored social media for trending news, ideas, and feedback
- Advised on development of new service and product offerings to increase shares in emerging markets
- Collaborated with photographers and stylists to showcase brands and merchandising standards
- Designed website for the company
- Drove brand development, maintenance and optimization while working closely with sales workforce to effectively align products with consumer demands
- Created and delivered sales-driven programs and promotions to meet team objectives
- Recommended product changes to enhance customer interest and maximize sales
- Created professional look and feel to organization's online presence in social media forums to maximize reach and understanding of company's services
- Managed company operations with responsibility for profit and loss, scheduling, training, and inventory control.
Customer Sales Assistant
WOOLWORTHS
2017.01 - 2020.01
- Processed returns and exchanges efficiently, minimizing wait times for customers.
- Managed multiple tasks simultaneously while maintaining composure under pressure from busy store traffic.
- Communicated effectively with customers to address inquiries about products, services, or store policies.
- Maintained a clean and organized store environment, promoting an inviting atmosphere for customers.
- Handled cash transactions accurately while adhering to company security protocols.
- Managed inventory and maintained an organized store environment, reducing stock discrepancies and enhancing visual appeal.
- Built strong relationships with customers, fostering loyalty and repeat business.
- Resolved customer complaints professionally, ensuring a positive outcome for all parties involved.
- Strategized with fellow teammates on how best to tackle complex challenges while maintaining focus on collective goals.
Education
Bachelor of Marketing & Business Management -
RMIT University Melbourne
Melbourne01.2022
Skills
- Customer Relations & Communication
- Customer Relationship Management (CRM)
- Event Management + Coordinator
- Campaign Management
- Social Media Marketing
- Graphic Design
- Brand Development & Awareness
- Online Advertising & Marketing
- Adobe Studio Professional (Photoshop, Illustrator, Premiere Pro, Light room, In-Design and more)
- Copyrighting
- Content Creator
- Fashion and Clothing Designer
- Team Leading
- B2B Marketing
- Search Engine Optimisation (SEO)
- Experience in Leadership & Team Building
- Customer Service
- Sales
References
RAM KRISHNAN, ramkrishnan740@gmail.com, Manager / Journey Clothing
JOSE POLY, polyjose05@gmail.com, Owner / Utopia Group
Hobbies and Interests
- DJ & Music Production
- Team Sports - Indoor Soccer & Basketball
- Gym & Weight Training
- Graphic Design and Video Editing
- Socialising with friends
- Organising & Managing Events
- Reading
Timeline
MARKETING MANAGER + GRAPHIC DESIGNER
UTOPIA GROUP - Club Desire & Utopia Club
2022.01 - Current
MARKETING INTERNSHIP
MOVEMBER FOUNDATION
2021.09 - 2021.11
Marketing Coordinator + Graphic Designer
Criterion Industries
2021.02 - 2022.04
MARKETING ASSISTANT
JOURNEY CLOTHING
2020.01 - 2021.01
Customer Sales Assistant
WOOLWORTHS
2017.01 - 2020.01
Bachelor of Marketing & Business Management -
RMIT University Melbourne
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