Jade Cross
Redbank Plains,QLD
Summary
I am a young, driven and ambitious person seeking to go back into the fitness industry full time. After utilising my marketing degree doing agency work, with my biggest client being a national fitness brand, I've decided that my true passion lies within the fitness industry and working in club. With an outgoing and bubbly personality, I'm a people person. I can't wait to have the opportunity to engage with members and push a fitness club forward for business growth. I have the confidence to strive towards goals and I am always open to listening and learning. With an enthusiastic go-getter attitude, I am excited to further grow my skills, development and experience and bring my best to a new role.
Overview
5
5
years of professional experience
Work History
Account Manager
Kyck Marketing Agency
01.2023 - Current
- Manage client digital marketing projects. Strategy and execution of paid Google and Meta advertising.
- Built and strengthened long-lasting client relationships
- Educated clients on digital marketing stats whilst working towards KPI's to help grow business, such as CPL, CPA etc
- Facilitated client satisfaction and renewed customer relations to drive growth and referrals to business
- Coordinated with internal teams to facilitate prompt delivery of client projects. Developed and managed campaigns month to month based on national acquisition offer in line with franchise/brand
- Evaluated client needs and developed tailored solutions, provided detailed reporting and analysis of results.
- Monitored and analyzed customer feedback to identify opportunities for improvement.
- Liaised with marketing and sales teams to develop targeted campaigns and set clear marketing goals
- Worked with design team to create content for a range of different clients
- Email and sms marketing
Group Fitness Instructor
Anytime Fitness
04.2023 - 01.2023
- Developed creative and fun fitness classes to keep participants engaged and motivated.
- Educated members on proper movement techniques and safe equipment use to reduce risk of injury.
Senior Manager
Anytime Fitness, Septmember
01.2022 - 01.2023
- Senior leadership involving monitoring performance and conducting evaluations of staff, including staff recruitment
- Setting individuals and team goals, responsibilities and tasks
- Reviewing budgets and expense and improving business growth
- Collaborating with multiple departments and managing contracter/supplier relationships
- Making critical decisions regarding operations of the club
- Manangement and content creation for social media marketing strategies, Google my business and Meta Ads Campaigns
- Overseeing B2B relationships, direct mail, sms and emailing marketing campaigns
- Compeititon anaylsis and planning
- Member retention management and project management.
- Plus much more
Club Manager/Marketing Manager
Anytime Fitness
01.2022 - 09.2022
- Co-managing Anytime Fitness Ripley club with a membership base of 1500 plus
- Managing a team of 6 personal trainers
- Marketing Manager for the Ripley, Stones Corner, East Brisbane, Stones Corner and Flagstone clubs, liaising with a marketing agency and business owners to manage growth, paid social media marketing and sales strategies
- Management of social platforms across network, creating engagement strategy plans, establishing and nurturing B2B relationships for campaigns, member retention and referral based sales.
Club Manager
Jetts, Goodna
06.2020 - 01.2022
- Consistently achieved KPIs (Performance, Brilliant Basics & MPS), created strong club culture with a team and member-centric focus, applied the “Golden Rule” and Jetts Values to day to day operations
- Managed growth and engagement campaigns based on member and competitor research
- Managed business social media profiles and executed marketing plans, including LAM
- Regular team meetings to share ideas and challenges
- Managed club admin, orders, employment, WHS, invoices and contractors.
Store assistant
Rebel Sport
07.2019 - 02.2020
- Assisting in store refill, retail processing, achieving back of house KPIs, customer service
Club Assistant/J Series Coach
Jetts
11.2018 - 02.2020
- General administrative duties, membership sales experience, J series group fitness instructor, member engagement skills and customer service
Education
Bachelor of Business - Marketing
Queensland University of Technology
Certificate 3 in Fitness -
Australian Fitness Academy
2018
Skills
- Strong open and effective communication
- Skills High customer service skills
- Ability to take on feedback, analyse data and
- Make managerial decisions to improve
- Business performance and growth
- Highly enthusiastic, bubbly and positive
- Attitude Always wanting to help and inspire
- Others
- Strong team player and leadership attributes
- Can work with all personality types
- Accountability, loyalty and honesty
- Ambitious, high energy, independent and
- Driven
- Commitment to strive towards big goals
- And visions
- Great problem solving skills and creativity
- Trustworthy, supportive and confident
- Effective time-management and
- Prioritisation skills
- Strong skills in planning, mentoring and
- Attention to detail
- Strong sales, budget, business management
- And influencing skills
- Campaign and marketing development
- Management and execution to drive growth
- Sales, awareness and engagement
Timeline
Group Fitness Instructor
Anytime Fitness
04.2023 - 01.2023
Account Manager
Kyck Marketing Agency
01.2023 - Current
Senior Manager
Anytime Fitness, Septmember
01.2022 - 01.2023
Club Manager/Marketing Manager
Anytime Fitness
01.2022 - 09.2022
Club Manager
Jetts, Goodna
06.2020 - 01.2022
Store assistant
Rebel Sport
07.2019 - 02.2020
Club Assistant/J Series Coach
Jetts
11.2018 - 02.2020
Bachelor of Business - Marketing
Queensland University of Technology
Certificate 3 in Fitness -
Australian Fitness Academy
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