James William Edward Birnie

• Assisted with setting up sporting apparatus, maintaining the sports hall, and supporting clients during events and sports days.

• Established and managed the commercial pest control division from scratch, creating the role, processes, and strategy from the ground up.
• Developed and implemented business strategy, including CRM selection, scoping the target market, and designing service agreements/contracts tailored to client needs.
• Achieved over $1M in annual revenue, a strong result for the pest control industry, demonstrating ability to deliver commercial growth in a new market.
• Generated new business through multiple channels:
  Cold calling and prospecting targeted leads
  LinkedIn outreach and professional networking
  Inbound inquiries and lead follow-ups
  Referrals from existing clients and strategic partnerships
• Built and nurtured long-term client relationships, driving repeat business and securing ongoing contracts.
• Led pre-sales and consultative sales activities, identifying client pain points and proposing tailored service solutions.
• Analyzed market trends and competitor offerings, adjusting sales and marketing strategies to capture the highest-value opportunities.
• Streamlined internal processes, improving efficiency of onboarding, quoting, and contract management.
• Collaborated with operational teams to ensure high service standards and successful delivery of solutions.

Key Achievements:

• Reached $1M+ annual revenue in just under one year
• Successfully implemented CRM system and client management processes for the first time in this business unit
• Expanded Pest2Kill’s commercial client base through strategic outreach and relationship-building
• Recognized internally for strategic thinking and driving measurable business growth

• Delivered a range of cybersecurity products and services, including Firewalls, SOC & SIEM, Access Points, Networking products, Load Balancing, End-Point Solutions (EDR, MDR, XDR), Cyber Essentials, Pen-Testing, Dark Web Scanning, Professional Services, and Backup & Disaster Recovery solutions.
• Engaged with MSPs and resellers to understand their needs and provide tailored solutions.
• Conducted in-person and remote meetings to drive new business and facilitate security portfolio expansions.
• Managed email communications and maintained relationships with partners across the North East of the UK, Wales, and Scotland, including major UK resellers.
• Managed key client accounts, ensuring satisfaction and retention through proactive communication.
• Developed tailored solutions that addressed specific client needs and enhanced service delivery.
• Collaborated with cross-functional teams to implement strategic initiatives for account growth.
• Drove customer engagement initiatives, resulting in increased loyalty and repeat business opportunities.
• Organized regular client events and webinars to build brand loyalty and foster long-term relationships.
• Developed strong relationships with key clients, leading to increased retention and growth.
• Streamlined communication channels between internal departments improving interdepartmental collaboration and enhancing overall client experience.
• Built senior executive relationships at target accounts and aligned solutions to business needs.
• Set meetings and managed obligations to achieve established goals and commitments.

• Handled incoming calls to sell converged products such as mobile phones, SIM cards, home broadband, and tablets on contracted service plans.
• Mentored junior advisors, fostering skill development and promoting a collaborative team environment.
• Facilitated customer inquiries, resolving issues efficiently and enhancing overall satisfaction.
• Utilized advanced CRM tools to track client interactions efficiently while maintaining detailed records of their individual goals, preferences, and concerns.
• Participated in ongoing professional development opportunities to stay current with industry trends and best practices.

• Completed an apprenticeship, which was later discontinued due to travel constraints (Note: Driving license obtained in 2017). Ideal Home Improvements Ltd. Milton, Stoke-on-Trent

• Conducted part-time work including delivering sales pamphlets, telephone sales, customer engagement, and general office duties.