Jasmine Webb
Marketing Professional
Brisbane,QLD
Summary
I am a strategic and results-oriented leader, adept at developing and implementing innovative marketing and PR campaigns that captivate target audiences and deliver impactful business outcomes. Skilled in building and nurturing strong relationships with key stakeholders, media outlets, and industry influencers to maximise brand exposure and secure positive media coverage. I have been recognised for outstanding communication skills, creative problem-solving abilities, and a keen understanding of market trends. I am a dynamic, creative and results driven professional, committed to achieving excellence in every aspect of marketing and communications particularly in the luxury hospitality and automotive industries.
Overview
16
16
years of professional experience
Work History
Group Retail Marketing Manager - Queensland
Sime Darby Motors Australia
10.2019 - Current
Overseeing the marketing function for iconic brands such as Rolls-Royce Motor Cars Brisbane, Brisbane BMW, Westside BMW, Brisbane MINI Garage, Volvo Cars Brisbane West and North and Ferrari Brisbane.
Marketing & Communications Director
W Hotels
08.2017 - 10.2019
As part of the pre-opening team, I played an integral role in successfully building hype and launching the W Hotels brand into the Australian market.
Marketing & Communications Manager
Palazzo Versace
02.2014 - 08.2017
Creating the marketing and communications strategy for the world's first fashion branded hotel. This role was heavily PR focussed in driving awareness for the and maintaining the range of food, beverage and luxury experiences as well as maintaining the hotel's reputation.
Marketing Executive
Retail Food Group
08.2013 - 11.2014
As part of the Marketing & Innovation team, I was responsible for developing creative new ways to target consumers and franchise business.
Marketing Coordinator
The Star Entertainment Group
10.2007 - 08.2014
Through my position at The Star Casino, I worked across the leisure and entertainment side of the business with a focus on marketing food, beverage, hotel, concerts and shows.
Education
Graduate Certificate - Marketing
Griffith University
Gold Coast, QLD01.2017
Certificate III - Tourism
TAFE
Gold Coast 11.2005
Skills
- Developing and executing the Marketing Strategy across multiple brands
- Overseeing multi-million marketing budgets
- Generating return on investment
- Driving sales and exceeding KPI's
- Extensive luxury hospitality and automotive brand experience
- Brand loyalty
- Content creation and implementation
- Social media strategy
- Public Relations
- Digital Marketing
- Copywriting
- Partnerships and negotiation
- Customer acquisition
- Event management
- Creative ideation and execution
- Project management
- Digital strategy
- Lifestyle content
- Brand management
- Effectively managing a team of high performing marketers
- Omni channel marketing experience
- Time management
- High attention to detail
Accomplishments
2023 - Best practice award BMW Australia
2023 - Global Whispers award Rolls-Royce Motor Cars APAC
2023 - BMW Australia Dealer Council - Representing QLD
2020 - Best practice award Rolls-Royce Motor Cars APAC, Ghost Event Launch
2019 - Best practice award BMW Australia, 1 Series Launch
2019 - Elite Award for Marketing, Brand, PR and Digital - Marriott International APAC
2016 - Award for 'Excellence' - Palazzo Versace Gold Coast
2009 - Finalist for Team Member of the Year - The Star Casino
Timeline
Group Retail Marketing Manager - Queensland
Sime Darby Motors Australia
10.2019 - Current
Marketing & Communications Director
W Hotels
08.2017 - 10.2019
Marketing & Communications Manager
Palazzo Versace
02.2014 - 08.2017
Marketing Executive
Retail Food Group
08.2013 - 11.2014
Marketing Coordinator
The Star Entertainment Group
10.2007 - 08.2014
Graduate Certificate - Marketing
Griffith University
Certificate III - Tourism
TAFE
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