Driven small business owner with a proven track record in enhancing client satisfaction and fostering interpersonal relationships. Mastered program design and group leadership, achieving significant brand growth at Brawn Fitness. Specialises in strength conditioning and operational efficiency, ensuring a positive, results-driven environment.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Gym Director
Brawn Fitness
12.2018 - Current
Team Collaboration: Developed and enhanced team collaboration by providing mentorship and opportunities for professional growth through regular communication, goal setting, and performance evaluations.
Positive Work Culture: Established a culture of dedication and strong work ethic by promoting open communication, fostering a fun work environment, and encouraging staff engagement.
Financial Management: Managed the gym's financial aspects, including membership sales channels, budgeting, expense tracking, and revenue generation strategies.
Service Expansion: Expanded the gym’s offerings into specialised areas such as sporting clubs, youth programs, health and nutrition coaching, and targeted fitness programs to meet diverse client needs.
Business Operations: Overseeing day-to-day business operations, including staff scheduling, equipment maintenance, purchasing, sales, cleaning, marketing, and customer account management.
Conflict Resolution: Professionally handled conflict resolution among members and staff, fostering an inclusive atmosphere where everyone felt welcome and respected.
Brand Promotion: Increased brand awareness and promoted the business through social media, local media outlets, event sponsorships, and community involvement initiatives.
Owner/Operator
CrossFit Brawn
North Plympton, Adelaide, SA
05.2013 - 12.2018
· Member Relationships: Cultivated lasting relationships with members through dynamic communication, providing motivational support and accountability throughout their fitness journeys. Enhanced community culture by organising regular events, including competitions, social gatherings, member spotlights, award nights, and volunteer opportunities.
· Tailored Training: Designed and led strength and conditioning programs focused on group fitness while also addressing individual needs.
· Program Adaptation: Curated and adjusted training programs to align with specific client goals and requirements.
· Client Engagement: Built strong relationships with diverse populations through open communication and attentive service, striving to exceed member expectations.
· Event Organisation: Planned special events, such as charity fundraisers and informational workshops, to promote our brand ethos and engage the member community.
· Brand Reputation: Enhanced external brand reputation by coordinating statewide sporting events in the functional fitness space (Battle of the Brawn) featuring multiple competitions.
· Client Satisfaction: Improved overall client satisfaction by maintaining a positive, fun atmosphere while ensuring a clean, safe, and welcoming environment.
· Collaboration with Professionals: Coordinated with healthcare professionals, such as physical therapists and nutritionists, to address specific client needs when necessary.
· Continuous Improvement: Actively improved knowledge, skills, and performance by staying updated on market trends and pursuing professional development opportunities.
Personal Trainer
Fitness First
Adelaide, SA
01.2008 - 12.2012
Customised Training Protocols: Designed and implemented tailored fitness programs to meet individual client needs, enhancing results and satisfaction.
Client Education: Empowered clients with knowledge about nutrition, fitness, and stress management, enabling informed health decisions.
Comprehensive Assessments: Conducted thorough health assessments to set accurate goals and develop personalised coaching strategies.
Progress Tracking: Used data-driven methods to monitor client progress, leading to measurable improvements in strength, endurance, mobility, and other key performance indicators.
Effective Communication: Employed personable communication strategies to identify client barriers and facilitate positive behavior change.
Holistic Health Approach: Promoted a well-rounded approach to health by integrating physical, mental, and emotional well-being into coaching practices.
Building Rapport: Established strong relationships with a diverse clientele, fostering trust and open communication during sessions.
Client Liaison Manager / EA to Director - (4 Days) at Pure Property InvestmentClient Liaison Manager / EA to Director - (4 Days) at Pure Property Investment