

Resourceful Revenue & Commercial Specialist with expertise in pricing strategy, revenue optimisation, product development, and customer journey experience across aviation, travel, and hospitality. Proven track record in delivering data-driven initiatives that enhance customer experience and maximise revenue outcomes. Experienced in managing end-to-end product portfolios, collaborating cross-functionally to streamline workflows, and translating commercial insights into practical system solutions that improve operational efficiency and support sustainable business performance in dynamic, competitive environments.
Started at BONZA as an Analyst in January 2022 and progressed to Ancillary & Passenger Service System – Lead in January 2024, recognised for contributions to revenue performance and system configuration.
Further details of my professional portfolio, including my experience with Tigerair Australia (2013–2020) and my career history from 2002–2013, are available on my LinkedIn profile
Virgin Australia | 2025
Successfully delivered a hands-on, end-to-end project in collaboration with the digital team to refresh Virgin Australia's website baggage pages, creating a clearer, customer-centered experience for carry-on and checked baggage.
Partnered with UX design and online producer teams to refine cabin baggage information, helping customers better understand requirements during booking and online guidance.
Enhanced revenue generation by implementing ongoing seasonality based pricing, aligning commercial strategy with customer needs, and optimising ancillary revenue streams.
Bonza Aviation | 2022 – 2023
Delivered an in-house passenger service system as a key contributor in a cross-functional team, designing configuration logic across MVP areas —including revenue setup, pricing, ancillaries, and flight schedule—to enhance booking flow and check-in experience and meet core commercial objectives for go-live
Tigerair Australia | 2015 – 2017
Played a key role in major technology transitions, including the implementation of the Revenue Management System (airRM) and Passenger Service System (Navitaire New Skies) across Singapore and Melbourne hubs, improving operational efficiency, data accuracy, and revenue workflows.
Delivered the integration of the staff travel system in alignment with Virgin Australia's specifications, enhancing employee experience and streamlining travel logistics.
Led the development and rollout of ancillary products, contributing to increased revenue and improved customer experience:
Air Arabia | 2007
Played a key role in the Revenue Management System and Passenger Service System (PSS) projects, enhancing pricing configuration and inventory business‑rule logic to support Air Arabia's commercial strategy and strengthen its position as a technology leader across the Middle East and North Africa, reducing reliance on third‑party systems.