Websites
Work Preference
Summary
Work History
Accomplishments
Education
Skills
References
Volunteer Experience
Timeline
Jeihan Achmad
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Jeihan Achmad

Commercial & Revenue Management Professional | Pricing Strategy | Product Owner |Customer Optimisation
Petrie,QLD

Work Preference

Desired Job Title

Product Owner - Ancillary SpecialistAnalyst - Customer, Revenue, Network Guest Service RepresentativePricing SpecialistFront Desk Agent

Summary

Resourceful Revenue & Commercial Specialist with expertise in pricing strategy, revenue optimisation, product development, and customer journey experience across aviation, travel, and hospitality. Proven track record in delivering data-driven initiatives that enhance customer experience and maximise revenue outcomes. Experienced in managing end-to-end product portfolios, collaborating cross-functionally to streamline workflows, and translating commercial insights into practical system solutions that improve operational efficiency and support sustainable business performance in dynamic, competitive environments.

Work History

Product Owner - Ancillary Specialist

Virgin Australia
Brisbane, Australia
08.2024 - 10.2025
  • Defined product vision and commercial roadmap, aligning pricing, product strategy, and delivery milestones with broader business objectives.
  • Executed pricing optimisation initiatives using demand and traffic insights, resulting in measurable ancillary revenue uplift.
  • Coordinated cross-functional delivery of ancillary features, improving booking-flow efficiency and elevating customer satisfaction.
  • Delivered end-to-end ancillary product enhancements that streamlined workflows, improved deployment reliability, and post-launch KPI tracking, impacting core product lines.
  • Monitored product performance through Power BI, translating insights into actionable recommendations that improved revenue and conversion outcomes.
  • Identified and mitigated potential revenue leakage through booking flow pattern analysis and implementation of robust pricing policies and governance across multiple channels.
  • Analyzed customer and booking feedback to refine ancillary offerings, driving product adoption and enhancing revenue performance.

Lead - Ancillary & Passenger Service System

BONZA Aviation
Sunshine Coast, QLD
01.2024 - 05.2024

Started at BONZA as an Analyst in January 2022 and progressed to Ancillary & Passenger Service System – Lead in January 2024, recognised for contributions to revenue performance and system configuration.

  • Spearheaded the full lifecycle of ancillary products—from ideation and pricing through packaging, launch, and performance monitoring—successfully delivering multiple new offerings that strengthened the overall product portfolio.
  • Identified and launched new ancillary product opportunities within PSS capabilities, enhancing commercial and operational delivery throughout the customer journey.
  • Optimized PSS configuration for seamless implementation and operational reliability, directly contributing to improved system performance and reduced disruptions.
  • Partnered with marketing, digital, and distribution teams to deliver multi-channel promotional campaigns across mobile, social, email, and third-party platforms, increasing product visibility, driving customer engagement, and strengthening ancillary product performance across OTAs and sales channels
  • Worked closely with operations and IT to integrate ancillary workflows, streamline fulfilment processes, and improve customer support, contributing to a more consistent and positive end-to-end customer experience.

Analyst - Customer, Revenue, Network

BONZA AVIATION
Sunshine Coast, QLD
01.2022 - 01.2024
  • Responsible for analyzing complex datasets to identify trends and inform strategic decisions, to support airline's revenue forecasting, product propositions, and Go-Live readiness.
  • Developed initial launch pricing frameworks and recommended seasonality pricing structures based on demographic and proxy market analysis to optimize revenue potential.
  • Proposed capacity adjustments in collaboration with Scheduling team based on seasonality and aircraft utilization to enhance revenue generation.
  • Defined MVP flow for reservation and revenue management as a startup-phase SME, ensuring alignment with business objectives.
  • Coordinated with global development teams to establish reservation flows and build PSS configuration logic.
  • Led system analysis, documentation, testing, and implementation for platform transitions—ensuring smooth end-to-end functionality across backend systems, the mobile app, and travel agency portal.
  • Conducted root-cause analysis, resolved issues, and managed data configuration to deliver backend logic in line with airline's product and commercial strategy.

Analyst - Revenue Management

Ingenia Communities Group
Brisbane, QLD
11.2020 - 01.2022
  • Analyzed revenue trends to identify growth opportunities, informing strategic decisions.
  • Performed all Revenue Management month-end reporting and auditing, and provided forward-looking insights to support forecasting, identify need areas, and balance financial expectations.
  • Managed room authorizations, rates, and restrictions while communicating rate strategies to enhance revenue management.
  • Optimized inventory for rooms/function spaces to maximize revenue and occupancy for holiday parks in NSW, Victoria, and Queensland.
  • Built rates, packages, and holiday parks sales strategy and made recommendations towards optimal market positioning.
  • Collaborated with park managers to align revenue strategies with forecasts, ensuring optimal performance.

Senior Analyst - Revenue and Pricing

Tigerair Australia @Virgin Group
Brisbane, Australia
05.2013 - 11.2020

Further details of my professional portfolio, including my experience with Tigerair Australia (2013–2020) and my career history from 2002–2013, are available on my LinkedIn profile

Accomplishments

Virgin Australia | 2025

Successfully delivered a hands-on, end-to-end project in collaboration with the digital team to refresh Virgin Australia's website baggage pages, creating a clearer, customer-centered experience for carry-on and checked baggage.

Partnered with UX design and online producer teams to refine cabin baggage information, helping customers better understand requirements during booking and online guidance.

Enhanced revenue generation by implementing ongoing seasonality based pricing, aligning commercial strategy with customer needs, and optimising ancillary revenue streams.

Bonza Aviation | 2022 – 2023

Delivered an in-house passenger service system as a key contributor in a cross-functional team, designing configuration logic across MVP areas —including revenue setup, pricing, ancillaries, and flight schedule—to enhance booking flow and check-in experience and meet core commercial objectives for go-live

Tigerair Australia | 2015 – 2017

Played a key role in major technology transitions, including the implementation of the Revenue Management System (airRM) and Passenger Service System (Navitaire New Skies) across Singapore and Melbourne hubs, improving operational efficiency, data accuracy, and revenue workflows.

Delivered the integration of the staff travel system in alignment with Virgin Australia's specifications, enhancing employee experience and streamlining travel logistics.

Led the development and rollout of ancillary products, contributing to increased revenue and improved customer experience:

  • Checked-in Baggage: Designed and implemented dynamic pricing strategies using seasonality and directional demand, strengthening ancillary revenue performance.
  • Cabin Upsize: Rolled out cabin upsize across the domestic network, driving a 15% increase in ancillary revenue.
  • Q'Jump (Priority Boarding): Implemented priority boarding, enhancing customer experience and improving boarding efficiency, contributing to an approximately 20% improvement in on-time performance (OTP).
  • In-Flight Meals: Launched a pre-purchase meal ordering system, achieving a 25% yearon-year increase in in-flight sales revenue.

Air Arabia | 2007

Played a key role in the Revenue Management System and Passenger Service System (PSS) projects, enhancing pricing configuration and inventory business‑rule logic to support Air Arabia's commercial strategy and strengthen its position as a technology leader across the Middle East and North Africa, reducing reliance on third‑party systems.

Education

Diploma - Tourism And Aviation Management

Sahid Tourism Academy, Jakarta, Indonesia
07-2000

Skills

  • Product strategy
  • Market analysis
  • Customer journey optimization
  • Revenue optimization
  • Commercial performance monitoring
  • Data analytics
  • Stakeholder engagement
  • Agile methodology
  • Product issue resolution

References

Available upon request.

Volunteer Experience

  • The Salvation Army, Volunteer, 11/01/25, Present, Brisbane, Australia
  • Le Festival, Volunteer, 07/01/25, 07/31/25, Brisbane, Australia

Timeline

Product Owner - Ancillary Specialist - Virgin Australia
08.2024 - 10.2025
Lead - Ancillary & Passenger Service System - BONZA Aviation
01.2024 - 05.2024
Analyst - Customer, Revenue, Network - BONZA AVIATION
01.2022 - 01.2024
Analyst - Revenue Management - Ingenia Communities Group
11.2020 - 01.2022
Senior Analyst - Revenue and Pricing - Tigerair Australia @Virgin Group
05.2013 - 11.2020
Sahid Tourism Academy - Diploma, Tourism And Aviation Management
Jeihan AchmadCommercial & Revenue Management Professional | Pricing Strategy | Product Owner |Customer Optimisation