Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Raj Easwaralingam

Melbourne,VIC

Summary

Results driven, dynamic and entrepreneurial management executive. Recognised as an expert in account management and channel sales, whilst improving operational efficiencies and delivering exponential growth. Proven track record of building and leading multi-disciplinary sales teams from scratch, support functions and consistently exceeding financial and performance targets.


A self-motivated team player, with an entrepreneurial approach and a proven sales track record established through building strong partnerships.


Overview

11
11
years of professional experience

Work History

Consultant

Coventry Group Ltd
11.2022 - Current
  • Currently leading a dedicated team in the successful implementation of a cutting-edge ERP system, streamlining business processes and enhancing operational efficiency.
  • Playing a pivotal role in defining project objectives, scope, and deliverables, ensuring alignment with organizational goals and needs.
  • Collaborating closely with cross-functional teams to gather requirements, design solutions, and oversee the development and testing phases of the ERP project.
  • Managing project timelines, budgets, and resources effectively, resulting in on-time and on-budget delivery of key milestones.
  • Conducting regular stakeholder meetings to provide project updates, address concerns, and ensure alignment with project objectives.
  • Leveraging expertise in ERP best practices to customize and configure the system to meet specific business requirements.
  • Training end-users and providing ongoing support to ensure a seamless transition to the new ERP system.

Head of Sales - Australia

Lycamobile Group
03.2015 - 10.2022
  • Directed and developed the channel strategy for mass retail and traditional routes, delivering insights led marketing plans for Lycamobile's prepaid products.
  • Managed multiple high value accounts (including Coles, Woolworths, 7eleven, BP & United), acting as the main point of contact
  • Led targeted, direct to customer marketing & sales activities across all states driving revenue and growth.
  • Directly built and managed a large team of 150 staff across Australia, which included a Field sales team of 90, and the Marketing and Operations teams.
  • Drove team revenue totals by bringing in over $5M in sales per month (Retail & Wholesale accounts) thus achieving growth in customer acquisition by 30%.
  • Established, developed and maintained key strategic partnerships with retail/channel accounts.
  • Collaborated cross-functionally with Senior Management in the United Kingdom, regional and other teams to understand customer requirements/needs, improve product offerings and optimise marketing efforts to drive sales.

Acting Country Manager - Hong Kong

Lycamobile Group
01.2016 - 10.2016
  • Lead one of the fastest launches of a new Telco in Hong Kong - Lycamobile.
  • Devised promotional and advertising plans to enhance product positioning and brand marketing development within the mass retail networks.
  • Recruited, trained and coached 15 -member team to support company growth.
  • Coordinated with field-based Account Executives to target and grow lines of business in strategic accounts.
  • Met sales targets through effective partnering with major retailers and promotional events.

National Business Development Manager

Lycamobile
01.2014 - 03.2015
  • Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.
  • Identified and pursued valuable business opportunities within retail channels to generate new company revenue and improve bottom line profit.
  • Worked closely with National Account Director to secure new accounts and increase sales.
  • Developed relationships with advertising, branding and PR agencies, generating new sales.

Business Analyst

South East Water
01.2013 - 09.2013
  • Collaborated with cross-functional teams to develop and implement innovative solutions, enhancing efficiency in water distribution and supply chain management.
  • Led requirement gathering workshops and facilitated effective communication between business stakeholders and the IT department, resulting in successful software implementations.
  • Spearheaded data-driven initiatives, leveraging advanced analytics to optimize operational processes and improve customer service.
  • Utilized data visualization tools and reporting software to create insightful dashboards and reports that supported data-driven decision-making processes.
  • Interacted with internal customers to understand business needs and translate into requirements and project scope.

Education

Bachelor of Science - Multimedia & IT

Central Queensland University
Melbourne

Skills

  • Proven track record in prospecting and securing new clients within the telecommunications industry, driving substantial business growth
  • Expertise in identifying key decision makers and cultivating strong relationships to establish a robust client base
  • Demonstrated ability to strategically manage costs, identify savings opportunities, and drive overall revenue optimization
  • Strong ability to understand customer needs and preferences, translating these insights into innovative product concepts that resonate with target audiences, resulting in increased customer satisfaction and retention
  • Successful experience in leading sales teams to exceed financial and growth targets
  • Demonstrated expertise in developing and executing innovative go-to-market strategies for account growth

Accomplishments

  • Exceeded sales targets and increased overall revenue by 30% in the first year as Country Manager through a heavy emphasis on customer relationships by understanding priorities and the retail business.
  • Increased Wholesale revenue by 20% compared to prior year through strategic management of key sales accounts and careful execution of promotional marketing activities.
  • Facilitated one of fastest launches of a new telco in Hong Kong, by launching the brand within 5 months, establishing the brand in thousands of shopfronts, including major retailers, within 3 months of launch.

Timeline

Consultant

Coventry Group Ltd
11.2022 - Current

Acting Country Manager - Hong Kong

Lycamobile Group
01.2016 - 10.2016

Head of Sales - Australia

Lycamobile Group
03.2015 - 10.2022

National Business Development Manager

Lycamobile
01.2014 - 03.2015

Business Analyst

South East Water
01.2013 - 09.2013

Bachelor of Science - Multimedia & IT

Central Queensland University

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