Jodie Richards
Sydney,NSW
Summary
Accomplished National Visual Merchandising Manager with a proven track record at Lacoste, enhancing Brand consistency and Sales across ANZ through innovative Merchandising strategies and effective Leadership. Skilled in Visual Design and Project Management, I significantly improved process efficiencies and team performance, demonstrating exceptional communication and trend awareness.
Overview
19
19
years of professional experience
Work History
National Visual Merchandising Manager
Lacoste
06.2023 - 06.2025
- Managed Global Merchandising standards and maintained consistency across distribution channels in the AUS/NZ market.
- Collaborated with Marketing, Sales and Product teams to ensure brand consistency with new window roll outs, key looks for mannequins and in store POS that aligned with global.
- Communicated Visual Merchandising information and standards via in-store training and regular meetings via video calls or in person nationally.
- Report back compliancy reports with data driven insights such as Visuals and Sales analysis to Lacoste APAC Visual Merchandising Director, Michael Mims.
- Innovated and simplified Planograms and Merchandising strategies to improve processes and results in our market.
- Oversaw the execution of Visual Merchandising for new store openings and store collateral change-outs.
- Improved field teams' sales by coaching on Merchandising techniques.
- Communicating and reporting to key Wholesale partners on KPI's including stock levels, duration on VM, stock processing and POS.
- Rolled out 15 Le Club concept SIS in David Jones and 20 Le Club concept SIS in Myer, managing multiple projects and deadlines.
- Managed the external VM agency Play Retail in the wholesale environment and allocated the VM budget.
- Managed the store access to the CX Platform, Lacoste's digital VM tool and trained store teams on its functions.
- Operated the Yoobic online VM tool to ensure the photographs of store windows and in store VM are 100% compliant with Lacoste HQ.
- Built Visual Merchandising directives for new product launches and marketing planned window roll outs that reflected stock on hand in our local market.
- Investigated current trends and innovative techniques to create unique displays.
Visual Merchandising Manager
Lacoste
07.2015 - 04.2024
- Trained store teams within Wholesale and Retail in the Global guidelines to ensure brand consistency across all locations.
- Developed and designed Visual Merchandising directives on new window launches and collaborated key looks for the mannequins that aligns with Global.
- Executing Visual Merchandising displays for new store openings, seasonal rotations and promotional campaigns by utilizing the brands VM platform as a reference.
- Designing and executing the showroom each season.
- Strategically placing Merchandise to maximise sales by understanding customer behaviour and trends and sharing the changes with the store teams for them to implement.
- Enhanced overall store appearance by applying careful consideration to product and display locations.
- Manage VM budgets including external VM agencies, props, fixtures and display material.
- Scheduled regular video calls with Store Managers (that are not in NSW) to ensure they align with the brand standards when they implement new displays, promotions and store layout changes.
Visual Merchandising Manager
Ben Sherman
07.2009 - 07.2015
- Implemented and directed all creative aspects of the brand from showroom, concept and wholesale.
Visual Merchandising Coordinator
True Alliance
06.2006 - 05.2009
- Coordinated the VM team for the wholesale business in Myer and David Jones stores nationally. Brands included Ben Sherman, Lacoste, Speedo, Rockport and Nautica.
Skills
- Visual Design Skills
- Retail Knowledge
- Leadership Abilities
- Project Management
- Communication Skills
- Problem-Solving Skills
- Trend Awareness
Timeline
National Visual Merchandising Manager
Lacoste
06.2023 - 06.2025
Visual Merchandising Manager
Lacoste
07.2015 - 04.2024
Visual Merchandising Manager
Ben Sherman
07.2009 - 07.2015
Visual Merchandising Coordinator
True Alliance
06.2006 - 05.2009
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