Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
LNGG
Hobbies and Interests
Timeline
Generic

JUSTIN POPP

Newcastle

Summary

Results-driven communications and stakeholder engagement expert with over 15 years of experience crafting impactful messaging for policy and strategic initiatives. Skilled in leading high-profile campaigns, overseeing digital transformation projects, and fostering strong community relationships. Proven success in public and non-profit sectors, dedicated to bridging the gap between institutions and the communities they support.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Consultant

Australian Bamboo Plantations
12.2024 - 04.2025
  • Led a team of 5 staff to develop a feasibility study/proposal for a $1.1B renewable energy initiative in QLD. This included client engagement/presentations, document presentation and business analysis tasks.


Senior Project Officer – Communications

NSW Dept. of Planning, Housing & Infrastructure
08.2024 - 01.2025
  • Designed and executed internal communication campaigns to support innovation, governance and diversity and inclusions.
  • Created visual and editorial content to enhance engagement across internal teams and leadership levels
  • Developed comprehensive project plans, ensuring timely completion of milestones and deliverables.

Manager, Projects – Reserves Team

NSW Dept. of Planning, Housing & Infrastructure
12.2021 - 10.2023
  • Led stakeholder communications to over 900 community organisations across NSW, ensuring compliance with Crown Land legislation and consistent governance support.
  • Directed the implementation of a multi-year strategic plan to streamline reserve administration and clarify landholder responsibilities
  • Designed and delivered key resources, training materials, and event toolkits used by community boards and land managers
  • Supervised a team of five, overseeing work planning, training, and mentoring for both operational delivery and leadership development
  • Initiated reporting frameworks and engagement dashboards to track internal projects, as well as an external administrator register.
  • Built strong relationships with senior external stakeholders—including Scouts NSW, Reflections Holiday Parks, service providers, and racecourse managers—to support collaborative land management

Senior Policy & Project Officer – Reserves

NSW Dept. of Planning, Housing & Infrastructure
08.2018 - 11.2021
  • Project managed a new website build, end-to-end, transforming a 300-page handbook, into a user-centric website for external stakeholders.
  • Created over 30 eDMs, a new online grant register, and managed award programs for volunteer land managers.
  • Planned and facilitated more than 15 community engagement events, including training workshops and information sessions to develop land manager capability for managing Crown reserves.
  • Distributed monthly stakeholder eDMs to 900+ subscribers, achieving consistently high open and click-through rates
  • Provided plain-English policy translations to support public-facing material
  • Managed external relations with land managers, volunteers, and government partners

Founder

Zen Bamboo Plant Nurseries
01.2016 - 01.2018
  • Founded and scaled a successful eCommerce plant business in Newcastle and Canberra
  • Built brand identity, managed marketing and digital strategy, and developed partnerships that led to first-year revenue over $100K
  • Handled operations including customer service, inventory, and fulfillment logistics

Campaign Manager

Vic Dept. of Justice & Community Safety
01.2008 - 01.2013
  • Led government campaigns with budgets over $5M
  • Executed high-profile campaigns on alcohol-fuelled violence, police recruitment, and bushfire safety
  • Managed agency partnerships, media buys, timelines, and stakeholder approvals
  • Developed strategy and branding for Trade Victoria supporting ministerial travel and trade engagement
  • Delivered over 80 public-facing events and activations

Education

Graduate Certificate - Project Management

Swinburne University of Technology
Melbourne, VIC
01.2009

Bachelor of Commerce - Marketing

University of Wollongong
Wollongong
01.2006

Skills

  • Stakeholder Engagement
  • Team Leadership
  • Communication Strategy
  • Integrated Campaigns
  • Public Relations
  • UX Writing
  • Content Management
  • Project Leadership
  • Government Communications
  • Behaviour Change
  • WordPress
  • HubSpot
  • MailChimp
  • Salesforce
  • Campaign Monitor
  • Google Analytics
  • Swoop Digital
  • Xero
  • Jira
  • Trim
  • Canva
  • Google Ads
  • Team leadership & development

Accomplishments

  • Achieved [Result] by completing [Task] with accuracy and efficiency.
  • Achieved [Result] through effectively helping with [Task].

Certification

  • Certified Associate in Project Management (CAPM) – In Progress, 2024 – Project Management Institute
  • Hiring Manager Training – NSW Government, 2023
  • Leadership Training & Conflict Resolution Training – NSW Government, 2022

LNGG

Japanese (Intermediate)

Hobbies and Interests

Running, Yoga, Japanese Culture, Gardening

Timeline

Consultant

Australian Bamboo Plantations
12.2024 - 04.2025

Senior Project Officer – Communications

NSW Dept. of Planning, Housing & Infrastructure
08.2024 - 01.2025

Manager, Projects – Reserves Team

NSW Dept. of Planning, Housing & Infrastructure
12.2021 - 10.2023

Senior Policy & Project Officer – Reserves

NSW Dept. of Planning, Housing & Infrastructure
08.2018 - 11.2021

Founder

Zen Bamboo Plant Nurseries
01.2016 - 01.2018

Campaign Manager

Vic Dept. of Justice & Community Safety
01.2008 - 01.2013

Graduate Certificate - Project Management

Swinburne University of Technology

Bachelor of Commerce - Marketing

University of Wollongong

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