
Strategic and results-driven Broadcast Trading Director with 15 years of experience in media and buying, mainly across TV. Proven track record in negotiating high-value media deals, optimizing audience reach, and delivering ROI-driven campaigns through strategic planning and performance tracking.
I also have strong leadership skills with experience managing teams and agency/network relationships.
- Execute TV, Outdoor & Radio trading – from planning, to buying, to reporting and optimisation.
- Review and manage all client CPM positions.
- Strengthened client CPM positions through effective network negotiations for all clients.
- Prioritise client outcomes in planning and buying broadcast campaigns, leveraging APEX insights for optimization and performance improvement.
- Monitor all pacing and campaign delivery – liaising with internal teams and/or networks to resolve delivery issues quickly and efficiently.
- Checking holdings on a daily basis and ensuring other team members are also doing the same to manage the networks.
- Provide planning R&F details to internal teams or clients, when requested.
- Developed and managed internal processes for best-practice broadcast trading, ensuring high standards of quality and output for all clients.
- Directed annual Frontier network shares and shared relevant information with internal and external stakeholders.
Worked on key clients including: Finder (2018 - Current), Hotels Combined (2018 2021), Betr (2020 - 2025), Noom (2019 - 2023)
Temple & Webster (2020 - 2023)
- Executed TV, outdoor, and radio trading, overseeing planning, buying, reporting, optimization, holdings verification, and post-campaign report completion.
- Executed TV, outdoor, and radio trading, overseeing planning, buying, reporting, optimization, holdings verification, and post-campaign report completion.
- Executed TV, outdoor, and radio trading, overseeing planning, buying, reporting, optimization, holdings verification, and post-campaign report completion.
Worked on NSW Government - Transport for NSW, Cancer Institute & Destination NSW.
Media skills
Other skills