Summary
Overview
Work History
Education
Skills
Timeline
Generic

Keith Rebello

Sydney

Summary

Strategic and results-driven Broadcast Trading Director with 15 years of experience in media and buying, mainly across TV. Proven track record in negotiating high-value media deals, optimizing audience reach, and delivering ROI-driven campaigns through strategic planning and performance tracking.

I also have strong leadership skills with experience managing teams and agency/network relationships.

Overview

15
15
years of professional experience

Work History

Senior Broadcast Trading Director

Frontier Australia
04.2023 - Current

- Execute TV, Outdoor & Radio trading – from planning, to buying, to reporting and optimisation.

- Review and manage all client CPM positions.

- Strengthened client CPM positions through effective network negotiations for all clients.

- Prioritise client outcomes in planning and buying broadcast campaigns, leveraging APEX insights for optimization and performance improvement.

- Monitor all pacing and campaign delivery – liaising with internal teams and/or networks to resolve delivery issues quickly and efficiently.

- Checking holdings on a daily basis and ensuring other team members are also doing the same to manage the networks.

- Provide planning R&F details to internal teams or clients, when requested.

- Developed and managed internal processes for best-practice broadcast trading, ensuring high standards of quality and output for all clients.

- Directed annual Frontier network shares and shared relevant information with internal and external stakeholders.

Worked on key clients including: Finder (2018 - Current), Hotels Combined (2018 2021), Betr (2020 - 2025), Noom (2019 - 2023)

Temple & Webster (2020 - 2023)

Account Director

Frontier Australia
09.2021 - 03.2023

- Executed TV, outdoor, and radio trading, overseeing planning, buying, reporting, optimization, holdings verification, and post-campaign report completion.

Account/Trading Manager

Frontier Australia
04.2018 - 08.2021

- Executed TV, outdoor, and radio trading, overseeing planning, buying, reporting, optimization, holdings verification, and post-campaign report completion.

Partnerships Trader/Manager

IPG Mediabrands
04.2015 - 03.2018

- Executed TV, outdoor, and radio trading, overseeing planning, buying, reporting, optimization, holdings verification, and post-campaign report completion.

Worked on NSW Government - Transport for NSW, Cancer Institute & Destination NSW.

TV Account Executive & Coordinator

Southern Cross Austereo
04.2011 - 03.2015

Education

Diploma in Business Administration -

TAFE NSW
NSW

Skills

    Media skills

  • TV, radio, and outdoor media strategy, planning and buying
  • Audience analytics (eg ETAM, Nielsen)
  • Budget management
  • Campaign optimisations
  • Leadership & mentoring

    Other skills

  • Excellent time management and organisational skills
  • Adaptable under pressure
  • Strong communication and interpersonal skills
  • Team player
  • Quick learner on new platforms

Timeline

Senior Broadcast Trading Director

Frontier Australia
04.2023 - Current

Account Director

Frontier Australia
09.2021 - 03.2023

Account/Trading Manager

Frontier Australia
04.2018 - 08.2021

Partnerships Trader/Manager

IPG Mediabrands
04.2015 - 03.2018

TV Account Executive & Coordinator

Southern Cross Austereo
04.2011 - 03.2015

Diploma in Business Administration -

TAFE NSW
Keith Rebello