Lana Abro
Perth,WA
Summary
Advertising, marketing, and partnership leader with over 20 years of extensive experience in brand management, budget planning, and campaign development. Demonstrates exceptional skills in cultivating strong client relationships and enhancing team productivity through innovative solutions and strategic scheduling. Passionate about driving growth and achieving high-impact results, leveraging expertise in customer communications and partnership management.
Overview
23
23
years of professional experience
Work History
Client Service Director
Brand Ideology
Perth
07.2023 - Current
- Foster strong client relationships, translating briefs into actionable project specifications
- Facilitate effective communication between clients and design team for optimal outcomes
- Spearhead internal operations improvements, implementing WIP document and Harvest platform
- Enhance workflow efficiency and team productivity through strategic scheduling
- Manage comprehensive project lifecycle, from initial client engagement to final delivery
- Ensure high-quality outputs across website development, brand identity creation, and communications design
- Conduct thorough UAT processes, coordinating with developers for refinements
- Meticulously manage client feedback integration, ensuring project alignment with stakeholder expectations
- Lead cross-functional teams to deliver high-impact client projects, ensuring seamless collaboration between design and development teams for optimal outcomes
- Spearhead process improvements, implementing digital tools to streamline workflows and boost team productivity in client service operations
Account Director
Wunderman Thompson
Perth
11.2021 - 06.2023
- Managed key client campaigns, ensuring timely delivery and budget compliance
- Led a team to execute diverse campaigns, achieving successful outcomes
- Established strong client relationships, enhancing project collaboration
- Delivered 6 successful campaigns for Western Power across multiple platforms
- Oversaw award-winning projects for West Australian Ballet, boosting brand recognition
- Led high-impact creative campaigns for key clients, ensuring alignment with business objectives and timely delivery across diverse media channels
- Managed successful delivery of multiple campaigns for Western Power, spanning TV, radio, digital, and social platforms, driving brand visibility
- Spearheaded award-winning projects for West Australian Ballet, including the 2023 Season launch and Goldberg Variations ballet season
- Fostered strong client relationships while overseeing a team of two, balancing client needs with internal resources for optimal outcomes
- Orchestrated production of two Ballet News publications, showcasing meticulous attention to detail and brand consistency
Senior Marketing Specialist
Alinta Energy
Perth
07.2021 - 11.2021
- Led customer campaigns across media platforms, enhancing retention and acquisition
- Delivered Alinta Energy Christmas Pageant with Seven Network, ensuring operational success
- Managed marketing budget and meetings, optimizing resource allocation
- Collaborated with agencies for precise campaign execution, achieving strategic goals
- Spearheaded customer acquisition campaigns across multiple channels, driving growth and retention for residential customers while managing key partnerships
- Orchestrated the Alinta Energy Christmas Pageant 2022, collaborating with Channel 7 to deliver a memorable event that strengthened brand presence
- Optimized marketing budget allocation through strategic planning and monthly reviews, ensuring efficient resource utilization and maximum ROI
- Fostered strong relationships with agencies and partners, ensuring seamless campaign execution and timely delivery of marketing initiatives
- Spearheaded multi-channel customer acquisition campaigns, driving significant growth and retention for residential customers while managing key partnerships
- Cultivated strong agency relationships, ensuring seamless campaign execution and timely delivery of marketing initiatives that aligned with long-term strategic goals
Account Director (Freelance)
Wunderman Thompson
Perth
05.2021 - 06.2021
- Managed project flow for key accounts, ensuring timely delivery and client satisfaction
- Facilitated client meetings, enhancing communication and understanding of creative work
- Coordinated studio and design teams, optimizing project efficiency and output
- Supported account management, contributing to successful project outcomes
- Engaged with clients regularly, fostering strong relationships and trust
- Orchestrated seamless collaboration between studio and design teams, elevating project efficiency and creative output to new heights
- Cultivated strong client relationships through proactive communication, translating complex needs into actionable creative briefs
Lead – Community Partnerships
Water Corporation
Perth
10.2019 - 04.2021
- Led partnerships, enhancing benefits and securing new agreements with key stakeholders
- Represented organization at forums, strengthening external relationships and visibility
- Collaborated on media responses, ensuring accurate and timely communication
- Managed budget, optimizing resources through precise forecasting and expenditure reviews
- Directed a team, achieving strategic objectives through effective leadership
- Managed Community Partnership team budget, conducting annual forecasts and monthly reviews
- Oversaw team of six, balancing permanent staff and contractors
- Crafted media and ministerial responses, collaborating with internal teams
- Led contract negotiation for partnership with new WA Museum Boola Bardip
- Built strong relationships with internal and external stakeholders
- Leveraged existing connections to drive measurable results in partnership portfolio
- Championed organization's visibility at forums, fostering robust external relationships and positioning the company as an industry leader
Partnerships Manager
WACA & Perth Scorchers
Perth
06.2018 - 10.2019
- Oversaw partnership services, ensuring strategic goals and contract fulfillment
- Collaborated with teams and agencies to deliver high-quality client service
- Developed innovative activation strategies tailored to partner needs
- Led successful execution of Perth Scorchers BBL/09 season at Optus Stadium
- Managed direct report to enhance team efficiency and project outcomes
- Led partnership portfolio for WACA & Perth Scorchers, driving brand activations and meeting contractual obligations
- Managed BBL/09 season at Optus Stadium
- Devised creative activation strategies aligned with partner needs
- Collaborated with internal teams and external agencies to ensure high-quality service delivery
- Analyzed partner objectives to develop tailored strategies
- Oversaw benefit fulfillment and identified opportunities for enhanced brand exposure and engagement
- Fostered strong relationships with partners, internal departments, and venues
- Directed one team member to achieve collective partnership goals
- Spearheaded partnership initiatives, aligning brand activations with strategic objectives
- Implemented innovative approaches to maximize partner value and impact
Marketing, Communications & Events Manager
REIWA
Perth
06.2016 - 06.2018
- Directed brand strategy, ensuring cohesive messaging across all platforms
- Led successful execution of REIWA’s Centenary exhibition and publication
- Oversaw team of six in marketing, design, communications, and events
- Managed events with measurable impact, enhancing brand visibility
- Cultivated strong relationships with external suppliers for seamless operations
- Led brand strategy and managed high-profile events, fostering cohesive messaging across all channels
- Spearheaded marketing initiatives, orchestrating major awards nights and conferences
- Cultivated relationships with external agencies, driving creative solutions for REIWA's communication needs
- Executed successful marketing campaigns, enhancing REIWA's brand presence
- Managed budgets efficiently, ensuring optimal resource allocation for events and promotional activities
- Fostered strong partnerships with suppliers and internal teams, facilitating seamless execution of marketing strategies
- Contributed to senior management decisions, driving organizational growth
- Pioneered innovative approaches to brand management, elevating REIWA's market position
- Conceptualized and delivered impactful events, strengthening industry relationships and member engagement
Marketing Manager, Galleria Shopping Centre
Vicinity Centre’s
Perth
11.2015 - 06.2016
- Led marketing plans, boosting customer engagement and sales
- Managed high-profile events like The Lion King exhibition
- Directed marketing budget and agency partnerships effectively
- Coordinated promotions, enhancing media presence
- Maintained retailer relations, improving collaboration
- Spearheaded creative marketing initiatives, including The Lion King exhibition and Avengers character events, boosting visitor engagement and retailer satisfaction
- Orchestrated comprehensive marketing strategies, managing budgets and agency relationships to deliver impactful customer-facing campaigns and promotions
- Fostered strong relationships with retailers through daily communication, while effectively leading and mentoring a direct report in marketing operations
- Optimized media planning and bookings across online and offline channels, ensuring maximum reach and effectiveness of marketing communications
- Conceptualized and executed annual marketing plans, integrating advertising, public relations, and event planning to elevate the shopping centre's brand presence
- Spearheaded creative marketing initiatives, including character events, enhancing visitor engagement and retailer satisfaction at Galleria Shopping Centre
Marketing Operations Manager
Synergy
Perth
05.2015 - 10.2015
- Enhanced multi-channel campaigns, driving significant engagement growth
- Managed budgets, achieving cost-effective marketing with measurable success
- Built strong agency relations, aligning with business objectives
- Implemented communication plans, boosting team collaboration
- Streamlined processes, improving operational efficiency and customer engagement
- Led cross-functional marketing campaigns, optimizing budget allocation and enhancing brand visibility across multiple channels, resulting in measurable customer engagement growth
- Fostered strong relationships with agencies and stakeholders, aligning communication strategies to drive customer-centric initiatives and achieve business objectives
- Revamped operational processes for the Brand Engagement Team, integrating diverse marketing channels to create cohesive, cost-effective campaigns
- Developed comprehensive communication plans and managed budgets, ensuring efficient resource allocation and maximizing ROI across marketing initiatives
- Spearheaded brand development strategies, aligning product management with marketing efforts to enhance Synergy's market position and customer value proposition
- Pioneered multi-channel marketing strategies, integrating diverse platforms to create cohesive campaigns that significantly boosted customer engagement
Retail Communications Manager
Synergy
Perth
07.2010 - 04.2015
- Led cost-effective marketing campaigns aligning with company goals
- Launched Future Energy Alliance with multi-channel strategies
- Produced Synergy Life Magazine for 920,000 customers
- Managed annual price increase communications independently
- Promoted to Marketing Operations Manager for operational efficiency
- Led customer-facing marketing campaigns, aligning with products and objectives
- Managed Retail Communications budget, supervised staff, and delivered key projects like FEA launch
- Spearheaded development of Synergy Life Magazine, reaching 920,000 customers
- Independently executed annual price increase communications, showcasing adaptability and strategic thinking
- Fostered strong relationships with advertising agencies, ensuring successful campaign delivery
- Provided leadership to direct reports, supporting their growth and KPI achievement
- Oversaw creation of standard marketing collateral, ensuring on-brand, timely delivery within budget
- Promoted to Marketing Operations Manager, central to Brand Engagement Team
- Managed diverse marketing initiatives from concept to execution, including TV, press, radio, and online campaigns
- Demonstrated strong project management and multitasking abilities
- Spearheaded multi-channel marketing campaigns, aligning with company goals and products
- Managed Retail Communications budget and supervised staff
Account Director
303 MullenLowe
Perth
02.2008 - 06.2010
- Led client campaigns, achieving notable brand visibility and engagement
- Managed cross-functional teams, ensuring project delivery within tight deadlines
- Developed strategic plans, resulting in increased client satisfaction
- Analyzed market trends to optimize advertising strategies effectively
- Enhanced client relationships, contributing to long-term partnerships
- Led strategic account management at 303 MullenLowe, driving client retention and revenue growth
- Implemented innovative solutions, fostering long-term partnerships
- Pioneered data-driven account strategies at 303 MullenLowe, enhancing client satisfaction and loyalty
- Developed tailored solutions for diverse industry needs
- Orchestrated cross-functional teams at 303 MullenLowe, aligning efforts to exceed client expectations
- Facilitated seamless communication between departments
- Conducted in-depth market analysis at 303 MullenLowe, identifying growth opportunities
- Leveraged insights to optimize account performance and expand client base
- Spearheaded account expansion initiatives at 303 MullenLowe, anticipating future market trends
- Developed forward-thinking strategies for sustainable growth
Account Director
LoweHunt
Sydney
06.2005 - 02.2006
- Led Nestlé and Coca-Cola accounts, driving strategic campaigns and boosting brand visibility
- Managed cross-functional teams, enhancing collaboration and achieving client satisfaction
- Implemented marketing strategies, resulting in notable sales growth across product lines
- Analyzed market trends, optimizing campaign effectiveness and increasing consumer engagement
- Led strategic account management for major FMCG brands, driving growth and fostering strong client relationships across diverse product portfolios
- Spearheaded creative marketing initiatives for confectionery and beverage brands, resulting in enhanced market presence and consumer engagement
- Orchestrated successful product launches and promotional campaigns, significantly boosting sales and market share for key accounts
- Cultivated cross-functional partnerships to align marketing strategies with brand objectives, ensuring cohesive and impactful campaign execution
- Leveraged market insights and consumer data to develop targeted strategies, optimizing product performance and client satisfaction
- Developed and executed strategic marketing campaigns for major FMCG brands, driving significant sales growth and enhancing market presence
Account Director
LoweBull
Johannesburg, South Africa
10.2001 - 12.2003
- Led strategic campaigns for Johnson & Johnson, enhancing brand visibility and engagement
- Managed Unilever accounts, driving product awareness and consumer loyalty for Flora and Axe
- Directed Coca-Cola SEA marketing efforts, boosting Coke Light and Fanta market presence
- Oversaw Dulux Paints projects, ensuring quality execution and client satisfaction
- Led strategic campaigns for major FMCG brands, driving market share growth and brand visibility across diverse product categories
- Pioneered creative solutions for Coca-Cola SEA, revitalizing Coke Light and Fanta positioning in competitive Southeast Asian markets
- Orchestrated successful rebranding initiatives for Dulux Paints, resulting in measurable increases in consumer engagement and sales
- Fostered strong client relationships with Johnson & Johnson, aligning marketing strategies with brand objectives for baby and skin care lines
- Conducted in-depth market analysis for Unilever, informing strategic decisions for Flora, Axe, and Rexona product launches and campaigns
- Spearheaded creative campaigns for Johnson & Johnson, elevating brand visibility and consumer engagement across baby and skin care lines
Education
Core Leadership Program - Coaching Skills
AIM
04.2013
Core Leadership Program - Key Leader
AIM
03.2013
Diploma -
International Advertising Association
01.1991
Diploma -
AAA School of Advertising
JOHANNESBURG, SOUTH AFRICA01.1991
Matriculation -
Damelin College
01.1988
Skills
- Marketing
- Advertising
- Customer Communications
- Brand Management
- Partnership Management
- Campaign Development
- Campaign Management
- Budget Planning
- Team Leadership
Languages
English, Native
Timeline
Client Service Director
Brand Ideology
07.2023 - Current
Account Director
Wunderman Thompson
11.2021 - 06.2023
Senior Marketing Specialist
Alinta Energy
07.2021 - 11.2021
Account Director (Freelance)
Wunderman Thompson
05.2021 - 06.2021
Lead – Community Partnerships
Water Corporation
10.2019 - 04.2021
Partnerships Manager
WACA & Perth Scorchers
06.2018 - 10.2019
Marketing, Communications & Events Manager
REIWA
06.2016 - 06.2018
Marketing Manager, Galleria Shopping Centre
Vicinity Centre’s
11.2015 - 06.2016
Marketing Operations Manager
Synergy
05.2015 - 10.2015
Retail Communications Manager
Synergy
07.2010 - 04.2015
Account Director
303 MullenLowe
02.2008 - 06.2010
Account Director
LoweHunt
06.2005 - 02.2006
Account Director
LoweBull
10.2001 - 12.2003
Core Leadership Program - Coaching Skills
AIM
Core Leadership Program - Key Leader
AIM
Diploma -
International Advertising Association
Diploma -
AAA School of Advertising
Matriculation -
Damelin College