LARISSA GUM
Sydney,NSW
Summary
Results-driven retail executive with over 10 years of multi-site management experience within the fashion retail sector. Adept at steering business growth through strategic planning, innovative merchandising, high-performance team leadership, and operational excellence. Proven ability to enhance brand presence, optimize profitability, and deliver outstanding customer experiences in competitive retail environments.
Overview
12
12
years of professional experience
Work History
Head of Retail
Nude Lucy
12.2025 - Current
- Accountable for 38 stores nationally with 7 direct reports in the field team across Retail and VM.
- Oversaw team operations focused on achieving sales goals by optimizing inventory processes and fostering strong customer relationships.
- Developed targeted training sessions focused on improving staff skills and delivering exceptional customer service.
- Executed visual merchandising strategies to enhance product display and drive store traffic.
- Interpreted sales data to identify trends that support effective stock replenishment and strategic promotional planning.
- Focused on developing a HPT within the field team to support and elevate stores, grow sales and retain key team.
Head of Retail
REVIEW Australia
Sydney
03.2020 - 12.2025
- Lead the strategic direction and operational performance of REVIEW’s retail footprint, focusing on scaling brand presence and profitability.
- Develop comprehensive retail strategies across multiple locations, enhancing customer experience, visual standards, and operational efficiency.
- Lead, mentor, and develop store leadership teams, ensuring alignment with brand goals and performance targets.
- Oversee implementation of new initiatives, retail innovations, and analytics to drive sales growth and streamline processes.
- Cultivate a high-performance culture focused on excellence, accountability, and continuous improvement.
State Manager NSW/ACT
REVIEW Australia
01.2020 - 01.2023
- Oversee the performance of 25 stores across NSW and ACT, translating corporate vision into actionable strategies that drive profitable growth and brand consistency.
- Define and implement operational standards, optimize stock management, and elevate customer service levels to uphold brand reputation.
- Develop leadership talent, foster team engagement, and implement initiatives that increase sales and operational excellence.
Business Manager NSW
Sportsgirl
01.2014 - 01.2020
- Managed 15-17 stores across NSW and ACT, driving sales performance and operational alignment with brand standards.
- Led large, diverse teams, fostering an engaging culture focused on high customer service standards and sales targets.
- Implemented retail innovations, change management strategies, and initiatives that improved store productivity and profitability.
Education
Fine Arts
TAFE NSW
NSWDiploma - Fine Arts
TAFE NSW
NSWSkills
- Retail Strategy & Business Planning
- Multi-Channel & Omni-Channel Operations
- Brand Development & Visual Merchandising
- Team Leadership & Talent Development
- Sales Growth & Profitability Optimization
- Customer Experience & Loyalty Strategies
- Change Management & Process Improvement
- Stakeholder Engagement & Collaboration
Timeline
Head of Retail
Nude Lucy
12.2025 - Current
Head of Retail
REVIEW Australia
03.2020 - 12.2025
State Manager NSW/ACT
REVIEW Australia
01.2020 - 01.2023
Business Manager NSW
Sportsgirl
01.2014 - 01.2020
Fine Arts
TAFE NSW
Diploma - Fine Arts
TAFE NSW