Laura Garcia
Sunshine Coast,Australia
Summary
Self-motivated and progress-driven Marketer with developed and executed strategies that bring value. Qualifications that are a perfect fit for The Thompson Institute. Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
16
16
years of professional experience
Work History
Part-Time Sales and Marketing Manager
Ace Stone + Tiles
02.2011 - Current
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads via social media while managing internal and external marketing campaigns and programs.
- Continually maintained and improved company's reputation and positive image in markets served.
- Extensive experience in Microsoft Word, utilizing Word, Excel, and PowerPoint on a daily basis
Product Development Manager
Readers Digest/Time Life
05.2008 - 02.2011
- Extensive Copywriting for all new DVD launches
- Managed product launches by creating plans and coordinating with marketing teams to maximize promotional reach.
- Created product roadmaps to help guide product development processes and align with overall business goals.
- Managed product lifecycles by monitoring product research, development and determining retirement dates.
Education
Bachelor of Business - International Business And Marketing
University of The Sunshine Coast
Sunshine Coast, QLDNo Degree - Rhetoric: The Art of Persuasive Writing
HarvardX
OnlineSkills
- Social media management
- Customer service
- Digital Marketing
- Budgeting and Allocation
- Market Data Collection
- Project Management
Availability
Eager to discuss the ability to work during school hours (9am-2pm) five days a week, at which I am certain I can fulfill all my duties satisfactorily.
Timeline
Part-Time Sales and Marketing Manager
Ace Stone + Tiles
02.2011 - Current
Product Development Manager
Readers Digest/Time Life
05.2008 - 02.2011
Bachelor of Business - International Business And Marketing
University of The Sunshine Coast
No Degree - Rhetoric: The Art of Persuasive Writing
HarvardX
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