Lauren Chapman
Brisbane,QLD
Summary
Marketing executive with stellar background propelling customer engagement through innovative campaigns and targeted media placement. Proven history of managing multiple activities from start to finish while meeting strict deadlines. Having spent the past 3 years in the finance and real estate industry, I have a wealth of experience across both traditional and new media and am now looking to hone my skills in an agency environment.
Overview
5
5
years of professional experience
Work History
MARKETING EXECUTIVE NZ
Loan Market Group
Brisbane , QLD
2022.11 - Current
- Lead the NZ Marketing team, managing a Marketing Coordinator and Marketing Assistant.
- Strengthened the Ray White New Zealand x Loan Market New Zealand relationship.
- Developed marketing strategies and campaigns to increase brand awareness.
- Tracked competitor activity by keeping abreast of market changes and the marketing mix used by competitors
- Created and contributed to the monthly marketing report; compiled results and tracked current campaigns.
- Used content management systems to analyze website traffic and users engagement metrics.
- Reported on adviser and corporate lead numbers and sources. Analyze the ROI on paid lead programs and pilot programs.
- Run weekly marketing trainings with advisers to upskill them on in-house marketing tools.
- Drive subscriptions to marketing tools and programs, including Broker Reel (video content solution) and Amplify (paid ads solution).
MARKETING COORDINATOR
Loan Market Group
Brisbane , QLD
2021.12 - 2022.11
- Worked with the marketing team to help coordinate marketing activity for our 550 mortgage brokers, advisers and corporate team. Owned the marketing inbox to facilitate all requests.
- Supported with the creation of marketing campaigns, websites, email marketing, copy writing, briefing artwork, presentations, sourcing images, briefing
agencies, proof-reading and more. - Conducted administrative duties as required, such as scheduling meetings, managing budgets, submitting expenses, taking and typing up meeting notes and actions and following up team members to
ensure actions are completed. - Contribute to the monthly marketing report; compile and track current campaigns.
JOURNALIST
My Care Channel
Sydney , NSW
2021.09 - 2022.01
- Wrote, edited and produced stories to be featured on a live, daily program.
- Pitched stories to staff and contributed to weekly program planning and development.
- Organized and conducted interviews with key stakeholders and spokespeople.
- Engaged with the community as a channel representative, created relationships with them and heard their stories.
- Covered a variety of topics in hard news as well as health and wellbeing.
BRAND AND COMMUNICATIONS MANAGER
Conscious Conversations
Sydney , NSW
2020.09 - 2021.09
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Developed marketing content such as blogs, edms, promotional materials and advertisements for social media.
- Planned, implemented and tracked social media marketing strategies to promote brand products.
- Increased customer engagement through social media.
- Created and facilitated online contests/giveaways to retain members and attract new members.
- Built media kits in support of specific strategic initiatives.
PRODUCER
The Chris Smith Show 2GB
Sydney , NSW
2019.06 - 2019.09
- Researched, developed and pitched stories that reflected the unique sensibilities of the Nine Network brand.
- Coordinated with producers and on-air talent to create program content, new ideas and segments.
- Received calls from live listeners and added their voices to the show where relevant.
Education
Bachelor of Laws
University of Sydney
Sydney, NSWBachelor of Arts Media Studies
University of Sydney
Sydney, NSW2021-05
ATAR: 98.65
Gilroy Catholic College
2016-12
Skills
- Storytelling and Interviewing
- Brand Identity Management
- Content and Go-to-market development
- Social Media Planning + Engagement
- Marketing Plan Development
- Project Management
- Copywriting
- Problem Solving
- Natural Leader
- Active Listener and Communicator
Accomplishments
- Lean Six Sigma Yellow Belt (2023) and Green Belt (2024)
- Mim Bartlett Change Up Program (2024)
- I maintained a distinction average in my Media Degree at the University of Sydney, with a weighted average mark (WAM) of 80.8
- Throughout my degree I interned at ‘Conscious Conversations’, a social enterprise dedicated to creating purposeful change. I now work as a Brand and Communications Manager for that same company.
- I was selected to participate in the University of Sydney’s Dalyell Scholars Program, designed exclusively for high achieving students.
- In 2018 I was the recipient of the University of Sydney’s Global Citizenship Scholarship.
- In January 2018 I successfully applied to the Laika Academy’s Educational Program and travelled to Nepal where I completed an interdisciplinary focused program aimed at developing and enhancing existing community projects.
- I was selected as an Australian delegate for the 8th University Scholars Leadership Symposium 2017. Due to my outstanding performance as a delegate, I was asked by Secretary General of Humanitarian Affairs Asia, Mr Kim Solomon, to speak at the USLS Closing Ceremony.
Timeline
MARKETING EXECUTIVE NZ
Loan Market Group
2022.11 - Current
MARKETING COORDINATOR
Loan Market Group
2021.12 - 2022.11
JOURNALIST
My Care Channel
2021.09 - 2022.01
BRAND AND COMMUNICATIONS MANAGER
Conscious Conversations
2020.09 - 2021.09
PRODUCER
The Chris Smith Show 2GB
2019.06 - 2019.09
Bachelor of Laws
University of Sydney
Bachelor of Arts Media Studies
University of Sydney
ATAR: 98.65
Gilroy Catholic College
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