Liam Robson
Sydney,Australia
Summary
Dynamic leader with a proven track record at the Australian College of Physical Education, enhancing enrolment figures through strategic stakeholder engagement and adept Salesforce management. Excelled in leading teams towards performance goals with a blend of innovative recruitment marketing and talent acquisition skills, demonstrating adaptability and a solutions-oriented approach.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Business Development Manager
Australian College of Physical Education
Sydney Olympic Park
11.2024 - Current
- Implemented targeted initiatives in schools to generate prospective clientele
- Established and nurtured connections with external partners to boost enrolment figures
- Headed the student recruitment team as the team leader, overseeing all recruitment activities and initiatives
- Executed strategies through innovative programs and excelled in implementation
- Proficient in data reporting and analysis for informed decision-making
- Attend industry expos to generate potential leads and expand professional network
- Support and collaborate on student recruitment advisor duties
Student Enrolment Advisor
Australian College of Physical Education
Sydney Olympic Park
02.2022 - 12.2023
- Advising prospective students on the course options available to them, with the aim of enrolling students in suitable programs
- Conducting a needs analysis with each prospective student to recommend the most appropriate course
- Reviewing prospective students' eligibility for entry into the courses available against the admission requirements
- Conducting interviews with prospective students
- Management of student information and applications through our CRM system
- Managing emails and telephone calls
- Assisting at Open Days (up to 250 people) and recruitment drives
- Overlook all Elite Athlete and International prospective students
Team Member
BWS
Marrickville
04.2020 - 03.2022
- Customer Service
- Stock control
- WH&S Control
- Complying with regulatory requirements
- Cash management
- Training & development
Representative Coach
Rosebank College
Fivedock
09.2017 - 03.2020
- Co-curricular Coach for high school students
- Representative Sport Coach – cricket & touch football
- Assisted with planning school sporting events
Development Officer
Cricket NSW
12.2016 - 06.2018
- Organising setups for important community cricket events
- Conducting school programs and holiday clinics
- Supporting major events and game day operations
Student Recruitment Manager
Australian College of Physical Education
- Lead a team of five Student Recruitment Officers, offering guidance and support to maximise their performance
- Manage relationships with schools, agencies and external stakeholders to build a strong network to boost enrolment numbers
- Collaborate with the marketing team to create promotional materials and digital campaigns tailored to target audiences
- Oversee all facets of customer service and enquiry management within the team, ensuring exceptional service delivery
- Oversee the student application pipeline from initial inquiry to enrolment, ensuring prompt follow-ups and personalised engagement
- Leverage CRM tools to analyse recruitment data and identify opportunities for process enhancements
- Monitor recruitment metrics, delivering regular reports on enrolment figures, conversion rates, and campaign performance
Education
Graduate Diploma - Sports Media
University of Technology Sydney
06.2021
Bachelor of Sports Coaching - Management
ACPE
11.2019
Skills
- Stakeholder Engagement
- Business Objective Analysis
- Salesforce Management
- Strong knowledge of UAC software
- Leadership
- Solutions Orientated Professional
- Data Analysis
- Adaptability/Flexibility
- Performance Goals
- Advertising Campaigns
- Campaign Management
- Direct Sales
- Account Development
- Employee Development
- Performance metrics analysis
- Interviewing techniques
- Candidate sourcing
- Onboarding process management
- Recruitment strategies
- Recruitment marketing
- Talent acquisition
Websites
Certification
Working with Children, WWC0211117E
References
References available upon request
Timeline
Business Development Manager
Australian College of Physical Education
11.2024 - Current
Student Enrolment Advisor
Australian College of Physical Education
02.2022 - 12.2023
Team Member
BWS
04.2020 - 03.2022
Representative Coach
Rosebank College
09.2017 - 03.2020
Development Officer
Cricket NSW
12.2016 - 06.2018
Student Recruitment Manager
Australian College of Physical Education
Working with Children, WWC0211117E
Graduate Diploma - Sports Media
University of Technology Sydney
Bachelor of Sports Coaching - Management
ACPE
Similar Profiles
Diego SanchezDiego Sanchez
Learning Technologist at Australian College Of Physical EducationLearning Technologist at Australian College Of Physical Education
Sushma KoiralaSushma Koirala
Accounting Manager at Australian National Education CollegeAccounting Manager at Australian National Education College
RAMESH PRAMESH P
Assistant Professor at St.Johns College Of Physical EducationAssistant Professor at St.Johns College Of Physical Education