Summary
Overview
Work History
Education
Skills
Army Reserves- Officer Cadet
Timeline
Generic

Licelle Hawkins

Hobart,TAS

Summary

Strategic and solutions-focused senior leader with extensive experience in operational management, executive support, and multi-site retail leadership. Currently serving as Head of Operations & Retail, I act as the key link between the CEO and cross-functional teams, driving performance, streamlining operations, and leading critical projects from inception through to delivery. Proven ability to manage competing priorities, adapt swiftly to change, and bring structure and clarity to fast-moving environments. Known for my discretion, reliability, and strategic oversight, I bring the agility and executive partnership skills necessary to support high-level decision-making and facilitate seamless daily operations across multiple entities.

Overview

9
9
years of professional experience

Work History

Head of Operations & Retail

Francesca Jewellery
11.2020 - Current
  • Devised processes to boost long-term business success and increase profit levels
  • Worked in matrix management environment with oversight of division level managers, operations, sales, finance, human resources, safety and compliance
  • Established and administered annual budget with controls to prevent over spend
  • Investigated and resolved departmental non-conformances
  • Led warehouse improvement initiatives to advance operational efficiencies and increase revenue
  • Advanced productivity KPIs by leading trainings on procedures and safety practices
  • Reviewed shift reports to understand current numbers and trends.
  • Established positive and effective communication among 42 staff and organisation leadership, reducing miscommunications and missed deadlines.

Store Manager

Francesca Jewellery
11.2016 - 11.2020
  • Managed all aspects of store operations, organisation, maintenance and purchasing functions
  • Scheduled and led weekly store meetings for all employees to discuss sales promotions and new inventory while providing platform for all to voice concerns
  • Reported to CEO regarding all store and staff issues
  • Conduct Performance reviews on staff
  • Interview, recruit and train new staff members
  • Responded to customer concerns with friendly and knowledgeable service and remedied issues promptly and effectively
  • Planned budgets and authorised payments and merchandise returns
  • Delivered positive results by controlling monthly operations budget and limiting financial discrepancies
  • Engaged and interacted with customers to create a positive shopping experience
  • Generated repeat business by delivering exceptional customer service and positive engagement.

Sales Assistant

Francesca
04.2016 - 11.2016
  • Used consultative sales approach to understand customer needs and recommend relevant offerings
  • Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases
  • Helped customers locate products and checked store system for merchandise at other sites
  • Maintained records related to sales, returns and inventory availability
  • Refunded payments for returned items, processed exchanges and offered store credit to achieve customer satisfaction
  • Completed efficient store resets to prepare store for special promotions and seasonal updates
  • Merchandised attractive shelf displays with current offerings to drive store sales
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.

Education

Diploma of Leadership and Management -

TasTAFE
Hobart, TAS
2019

Everything DiSC® Certification- Classroom
2023

Certificate III in Retail Operations -

Scala Institute
Hobart, TAS
2017

Award of Excellence in Business Studies 2, TCE Certificate -

Elizabeth College
Hobart
2014

Skills

  • Strong communication skills
  • Staff Management
  • Highly organised and Self-Motivated
  • Exceptional interpersonal skills
  • Dedicated, reliable and hard working
  • Honest, patient and loyal
  • Staff Training and Development
  • Relationship building and Management
  • Problem-solving
  • Team leadership
  • Operations management

Army Reserves- Officer Cadet

Army Reservist- Driver Specialist 

Security Clearance Level 1

Enlisted in August 2021

Timeline

Head of Operations & Retail

Francesca Jewellery
11.2020 - Current

Store Manager

Francesca Jewellery
11.2016 - 11.2020

Sales Assistant

Francesca
04.2016 - 11.2016

Diploma of Leadership and Management -

TasTAFE

Everything DiSC® Certification- Classroom

Certificate III in Retail Operations -

Scala Institute

Award of Excellence in Business Studies 2, TCE Certificate -

Elizabeth College

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Licelle Hawkins