Summary
Overview
Work History
Education
Volunteer Experience
Timeline
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Linh Chi Le

Adelaide,SA

Summary

Motivated marketing professional with a strong foundation in social media marketing, market research, and public relations, primarily within the education sector. Adept at conducting targeted outreach, developing stakeholder relationships, and executing comprehensive marketing strategies to enhance student recruitment and engagement. Proven ability to collaborate with cross-functional teams and stakeholders to drive successful marketing initiatives. Skilled in leveraging digital platforms and data-driven insights to promote educational programs and achieve organisational goals.

Overview

4
4
years of professional experience

Work History

Marketing Internship

Flinders University - International Flinders Partnership
Adelaide, SA
07.2024 - Current
  • Conduct market research to understand the target audience of Australian Awards Scholarship students.
  • Develop a social media marketing plan to convert more Australian Scholarship students.
  • Participate in outreach events to engage with potential scholarship students and promote the university’s programs.

Flinders University - International Flinders Recruitment
Adelaide, SA
08.2022 - Current
  • As part of an Ambassador Campaign, converted hundreds of students and generated millions of dollars for the university by directly engaging students through phone calls, addressing their inquiries and guiding them through the application process.
  • Closely engaged with partners, including agents and overseas high schools, to enhance recruitment quality and quantity.
  • Successfully represented Flinders University at Study Expos, showcasing the university's offerings and unique features, contributing to a 25% growth in Vietnamese student interest and applications.
  • Hosted campus tours for partners, agents, and groups of prospective students, providing an immersive and informative experience.

Marketing Consultant

Cardiovascular Technology Service
Adelaide, SA
02.2024 - 07.2024
  • Identify and analyse international target regions and industries for the new fit-check machine launch.
  • Develop stakeholder mapping to identify key stakeholders and decision-makers, including governmental bodies and retail partners, to effectively launch the product in alignment with regulations and pursue business opportunities.
  • Create a detailed outreach implementation roadmap, including conferences and events, to network and publicly present the product.

Marketing Coordinator

VSTEP Investment and Education Development Company
Ha Noi, Vietnam
02.2021 - 04.2023
  • Administered and executed targeted social media campaigns aimed at enticing a larger student enrollment for Lotus Kindergarten.
  • Spearheaded the marketing transition from a traditional kindergarten to a bilingual-focused model for Lotus Kindergarten
  • Manage social media profiles across various platforms and design promotional materials such as banners, ads, brochures

Admission Front Desk Officer

Flinders International Admissions
Adelaide, SA
08.2023 - 03.2024
  • Serve as the primary point of contact for prospective students, parents, and guests seeking information about admissions.
  • Effectively address admission procedures, program details, and general university informationqueries.
  • Respond to phone, email, and in-person inquiries, maintaining a professional and helpful demeanour.

Education

Bachelor of Business (Marketing) -

Flinders University
Adelaide, SA
12-2024

Volunteer Experience

President

VSF - Vietnamese Student Association at Flinders University | July 2022 - Dec 2023

  • Organising cultural events to celebrate and share Vietnamese culture while managing logistics, media, and event coordination to ensure maximum impact and seamless execution
  • Enhancing visibility and engagement through various communication channels and social media platforms
  • Fostering external relations by collaborating with universities and investors to offer additional networking opportunities and skill-building workshops tailored to the Vietnamese community's needs.

Timeline

Marketing Internship

Flinders University - International Flinders Partnership
07.2024 - Current

Marketing Consultant

Cardiovascular Technology Service
02.2024 - 07.2024

Admission Front Desk Officer

Flinders International Admissions
08.2023 - 03.2024

Flinders University - International Flinders Recruitment
08.2022 - Current

Marketing Coordinator

VSTEP Investment and Education Development Company
02.2021 - 04.2023

Bachelor of Business (Marketing) -

Flinders University

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Linh Chi Le