LUNA FANG
Pyrmont,Australia
Summary
Offering solid understanding of marketing fundamentals and genuine interest in industry, with strong desire to learn and grow. Contributes ability to quickly grasp new concepts and apply them effectively, focusing on digital marketing and social media strategies. Ready to use and develop skills in communication and creativity in Marketing Intern role.
Overview
3
3
years of professional experience
Work History
Marketing Specialist & Event Manager
BenQ (Zowie)
07.2021 - 08.2023
- Brand Positioning & Audience Analysis: Conducted in-depth analysis of gamer psychology and preferences to establish brand positioning within the competitive e-sports market, focusing on popular titles like CSGO, APEX Legends, and NARAKA: BLADEPOINT
- Content Creation & Digital Engagement: Designed and implemented social media strategies across platforms like Douyin, BiliBili, and Red Book, achieving an average exposure of 5 million views per month. Created engaging multimedia content, including scripts and videos, to grow the official account's followers from 0 to 20,000 in three months. Successfully increased the daily active users of the mini program by three times
- Community Building: Achieved a 2x increase in registered users on the B5 platform compared to the same period in previous years via influencer collaborations and engaging community activities. Collaborated with professional players and internet celebrities to foster a dynamic and interactive community
- Event Management: Successfully managed large-scale event 'Extremeland Asia' competition, overseeing all aspects of planning, including venue selection, player invitations, marketing, and on-site execution. Coordinated the distribution of press releases to major media outlets such as Sina, 17173, and Baidu, ensuring widespread coverage and brand visibility.
Volunteer
SXSW Festival Sydney
10.2024 - 10.2024
- Facilitated attendee navigation and queue management, ensuring a seamless entry process
- Managed ticket scanning and provided on-site assistance for smooth operations
Volunteer
Sculpture by the Sea
10.2024 - 10.2024
- Assisted with merchandise sales and answered public inquiries
- Supported gallery staff with invigilation, crowd management, and wayfinding
Volunteer
Australia National Maritime Museum
11.2024 - Current
- Assisted with visitor engagement, gallery invigilation, and providing information to enhance visitor experience
Education
Master of Curating&Cultural Leadership
University of New South Wales
08-2025
Bachelar of Engineering
Nanjing University of Posts And Telecommunications
06-2021
Skills
- CAD Drawing
- Photoshop
- Office Software
- Marketing Strategy
- Content Creation
- Art Writing
- New Media Operations
- Premiere Pro
- Photography
Languages
Chinese (Mandarin)
Native or Bilingual
English
Professional Working
Interests
- Travel
- Fashion and Style
- Animal Care
- Mysticism
- Bartending
Timeline
Volunteer
Australia National Maritime Museum
11.2024 - Current
Volunteer
SXSW Festival Sydney
10.2024 - 10.2024
Volunteer
Sculpture by the Sea
10.2024 - 10.2024
Marketing Specialist & Event Manager
BenQ (Zowie)
07.2021 - 08.2023
Master of Curating&Cultural Leadership
University of New South Wales
Bachelar of Engineering
Nanjing University of Posts And Telecommunications
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