Madoka Okubo
St Kilda,VIC
Summary
Freelance qualitative marketing researcher with 15+ years of experience. Excellent attention to detail and remarkable critical thinking skills.
Overview
23
23
years of professional experience
Work History
Freelance Qualitative Marketing Researcher
Self-employed
Melbourne, Australia
10.2010 - Current
- Moderated marketing research online communities
- Moderated online focus group interviews and in-depth interviews
- Conducted social listening studies
- Analysed data and wrote reports
Project Manager/ Qualitative Researcher
Synovate (current Ipsos)
Tokyo, Japan
05.2005 - 10.2010
- Moderated focus group interviews, conducted in-depth interviews and in-home interviews
- Analysed data and wrote reports
- Prepared and wrote business development proposals
- Delivered day-to-day client account services
- Supervised other researchers (moderation, analysis, project management etc)
- Managed project costing and billing
- Managed international projects and supervised fieldwork in Asia Pacific (China, Indonesia, Malaysia, Thailand, Vietnam, Korea)
Analyst Consultant
Accenture
Tokyo, Japan
04.2001 - 04.2005
- Engaged in various projects across industries (e.g. financial company, apparel company and beverage company)
Education
MBA - Marketing
Aalto University School of Business
Helsinki, Finland2001
Master of Arts - European Politics
Lund University
Lund, Sweden1997
Bachelor of Arts - English And International Relations
Tokyo University of Foreign Studies
Tokyo, Japan1995
Skills
- MS Office
- Analytical Thinking
- Cultural Awareness
- Calm Under Pressure
- Critical Thinking
Languages
Japanese
Native or Bilingual
English
Full Professional
Timeline
Freelance Qualitative Marketing Researcher
Self-employed
10.2010 - Current
Project Manager/ Qualitative Researcher
Synovate (current Ipsos)
05.2005 - 10.2010
Analyst Consultant
Accenture
04.2001 - 04.2005
MBA - Marketing
Aalto University School of Business
Master of Arts - European Politics
Lund University
Bachelor of Arts - English And International Relations
Tokyo University of Foreign Studies