Malissa Styles
Melbourne,VIC
Summary
Dynamic and results-driven Practice Manager with a proven track record of transforming operational performance, driving profitability, and leading teams through major organisational change. Progressed through multiple roles within Coco Ruby — from Patient Enquiries and Reception, to Patient Care Coordinator, and ultimately Practice Manager — developing an in-depth understanding of both front-line patient care and high-level business operations. Skilled in accounts, compliance, HR, budgeting, marketing coordination, IT systems, rostering, and strategic business planning. Known for successfully transitioning the business from a large multi-surgeon practice to a streamlined, profitable single-principal model, delivering a profit increase of $1.5M in the last financial year.
Overview
7
7
years of professional experience
Work History
Practice Manager
Coco Ruby Plastic Surgery
11.2023 - Current
- - Directed all operational functions including accounts, compliance, HR, budgets, marketing coordination, IT, rostering, contracts, policy management, stock control, and facilities maintenance.
- - Oversaw full business model transition from a large multi-surgeon practice to a smaller, principal-led practice — managing downsizing, redundancies, and a complete rework of job flows, policies, and procedures.
- - Implemented efficient systems and workflows as if launching a new business from the ground up.
- - Delivered a profit increase of $1.5M in the last financial year through strategic cost management, operational efficiency, and targeted marketing initiatives.
- - Provided high-level PA support to the principal, ensuring seamless coordination of both professional and personal tasks.
- - Maintained oversight of all patient experience touchpoints, ensuring a premium and consistent service standard.
Patient Care Coordinator
Coco Ruby Plastic Surgery
02.2019 - 11.2023
- - Managed the patient journey from initial consult through to post-operative care, building trust and rapport.
- - Coordinated surgery bookings, cost estimates, and payment schedules, ensuring all medical and legal compliance requirements were met.
- - Liaised between patients, surgeons, anaesthetists, and external providers to streamline communication.
Receptionist & Patient Enquiries Officer
Coco Ruby Plastic Surgery
10.2018 - 02.2019
- - Managed high-volume inbound patient enquiries with professionalism and empathy.
- - Oversaw reception operations, appointment scheduling, and administrative support for clinical staff.
- - Contributed to positive first impressions and strong patient retention rates.
Skills
- Practice & Business Management
- Strategic Planning & Change Management
- Financial Management & Budgeting
- Human Resources & Recruitment
- Compliance & Risk Management
- Marketing & Brand Coordination
- IT Systems Oversight
- Rostering & Workforce Planning
- Contract & Policy Development
- Facilities & Grounds Management
- Stock Procurement & Inventory Control
- Executive PA Support
Websites
Accomplishments
- - Led a complete operational restructure, delivering a more agile and profitable practice model.
- - Designed and implemented new business workflows, policies, and compliance systems.
- - Delivered a profit increase of $1.5M in the last financial year through improved efficiency, strategic planning, and cost control.
- - Maintained exceptional staff retention and team engagement through a period of significant organisational change.
Previous Roles
- Counter Manager for Lancôme Cosmetics – leading beauty consultants, coordinating promotions, training staff, and achieving top-tier sales results. Completed L’Oréal sales training to enhance product knowledge and sales techniques.
Timeline
Practice Manager
Coco Ruby Plastic Surgery
11.2023 - Current
Patient Care Coordinator
Coco Ruby Plastic Surgery
02.2019 - 11.2023
Receptionist & Patient Enquiries Officer
Coco Ruby Plastic Surgery
10.2018 - 02.2019
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